Creating an e-commerce site with PrestaShop can seem complex, especially when it comes to estimating the costs associated with the project. As experts in the creation of e-commerce sites, we’ll help you understand the expenses you need to anticipate in order to optimize your budget and launch a high-performance, profitable online store .
Purchase of the domain name
A good domain name is essential to ensure the visibility of your online store. Prices vary according to the chosen extension (.com, .fr, etc.) and the popularity of the term. Expect to pay between €10 and €50 a year for a standard domain name.
Web hosting and maintenance
Web hosting your Prestashop site is a crucial step in the creation of a PrestaShop site. You have several options:
- Shared hosting: economical (€5 to €20/month), but less efficient.
- Dedicated server: more expensive (€80 to €200/month) with enhanced performance.
- Cloud: flexible, scalable and secure, it represents a medium investment (€30 to €100/month).
Choice of theme
Free themes offer limited possibilities in terms of customization. For a unique, professional design, opt for a paid theme, which usually costs between €50 and €200.
Customization and development
Calling on a developer or agency to adapt your theme or create specific functionalities can represent a substantial investment. Hourly rates range from €40 to €100 per hour, depending on the level of expertise.
Module and extension costs
Free vs. paid modules
Free Prestashop modules are often limited in terms of functionality and may present compatibility problems. Paid Prestashops modules generally offer better support and regular updates, but you’ll need to budget extra (€20 to €200 per module).
Examples of essential modules
Here are a few examples of modules that are essential for your e-commerce site:
- Payment management : Stripe, PayPal (free, but with commissions on transactions)
- SEO: Yoast SEO (free) or SEOPresta (paid, approx. €100)
- Send newsletters: MailChimp (free up to 2,000 subscribers)
Maintenance and update costs
It’s essential to ensure that maintenance is carried out to keep your Prestashop e-commerce site ‘s modules and ergonomics up to date. Maintenance costs vary according to your needs and the size of your site. At Altosor Communication, we offer various Prestashop maintenance packages tailored to your site’s needs.
Prestashop technical maintenance
Technical maintenance includes bug fixes, backups and site optimization. Plan on an annual budget of between €500 and €2,000 for these services.
Prestashop updates and security
Updates are essential to guarantee the security and performance of your online store. The cost depends on the type of update (minor or major) and the time required to complete them. Expect to pay between €300 and €1,000 a year.
Prestashop store SEO optimization
The importance of SEO for e-commerce sites
The natural referencing is essential to attract visitors to your site and increase your sales. It improves the visibility of your online store in search results. It’s an investment that many e-commerce site creators underestimate.
Cost of SEO services or tools
SEO provider rates vary according to the scope of the project and the level of expertise required. Plan on a monthly budget of between €500 and €5,000. From free SEO tools or paid are also available, with subscriptions ranging from €30 to €200 per month.
Altosor offers SEO support and carries outSEO audits to analyze and then take corrective action to remove any obstacles to the SEO of your Prestashop e-commerce site. Our web copywriters write content for optimized web pages, product sheets and blog posts. We offer digital content strategies and reinforce the authority of your e-commerce site with backlink campaigns.
Referencing your Prestashop Services website with online marketing and advertising
Working with a communications expert to define your e-commerce site’s marketing strategy enables you to organize, monitor and measure a series of actions with precise objectives to develop the profitability of your Prestashop online store. Prices start at a few hundred euros.
SEA paid search or webmarketing
Creating a Prestashop store requires a great deal of effort in terms of SEO. At the same time, you need to step up the promotion of your e-commerce site and use SEA webmarketing, i.e. the creation of online advertising campaigns to attract prospects and customers via Google Ads, Facebook / Instagram Ads or YouTube. A minimum monthly budget of €150 is required for advertising costs, to which must be added the costs of campaign creation and monthly management/optimization of campaign tracking.
Find out more about paid search
Obtaining e-mail lists of prospective customers enables you to launch mailing campaigns and generate leads at lower cost. The quality of the leads in the list will determine the success of your campaign. A budget of between 100 and 500 euros is required to include the acquisition of the e-mail register, the creation of the newsletter for the mailing campaign, and the management and follow-up of the e-mail campaign.
An effective way to promote the visibility of your products and services and to leverage the viral side of social networks lies in rigorous community management. Prices range from €150 to €800 per month for new sites. You need to think about the appropriate choice and creation of Facebook, Instagram, Linkedin, TikTok, Twitter, Google My business etc. network accounts. Each month, new posts will be published and advertising can be added to reinforce the visibility of your Prestashop store.
Tips for reducing PrestaShop website creation and management costs
To optimize your budget, opt for free or open-source solutions whenever possible. Compare our hosting offers and choose the one that best suits your needs. Finally, invest in in-house training and skills development to reduce the cost of external service providers.
By anticipating the costs associated with creating and managing a PrestaShop site, you’ll be able to plan your budget effectively and maximize the profitability of your online store. Don’t forget that every project is unique: adapt these estimates to your specific needs and call on our Prestashop experts to accompany you on your e-commerce adventure.