What support is Google Ads right for me?
GOOGLE ADS
Your Google Ads campaigns should drive real conversions, not just clicks
Altosor helps you set up a rigorous monitoring of conversions that are really useful to your business, then in the regular optimization of your Google Ads campaigns to focus your budget on what can really generate leads, sales or qualified requests.
Response within 24/48 hours • No obligation • Form in 1 minute
Setting up campaigns
Setting up the right conversions
Monitoring performance changes
Monthly optimization
Clear monthly reporting
Google Ad Budget Not Included
Awareness
What you're rarely told before launching a Google Ads campaign
A Google Ads campaign doesn’t become profitable because it’s simply put online. It becomes usable when it is well structured, well followed and linked to real commercial actions: form sent, qualified call, purchase, request for quote or appointment confirmed.
So the real issue is not just creating ads. It’s knowing what Google is measuring, what the campaign is optimising, which queries are consuming the budget, which pages are receiving visitors and which actions are actually generating revenue.
Without reliable conversion tracking, you can get clicks, impressions, flattering graphs, and the impression that “it’s rolling.” But you don’t necessarily have a clear vision of what your campaigns really bring in.
A successful Google Ads campaign is built on 3 foundations:
- Clean Set-up
- Relevant conversion tracking
- Regular optimization
Our method
Implement, measure, optimize
Setting up campaigns
We help you prioritize and structure your Google Ads campaigns according to your objectives: lead generation, online sales, local visibility, product catalog or takeover of an existing account. The goal is to avoid spreading your budget too thin from the start.
Conversion tracking
We set up or check the follow-up of really useful actions: forms sent, qualified calls, purchases, e-commerce events, requests for quotes or confirmed appointments. A click is not a conversion. A real measured action, yes.
Monthly optimization
We track performance, adjust campaigns, analyze queries, ads, audiences, budgets, and landing pages. A Google Ads campaign is not managed once and for all. It improves in cycles, with data-driven decisions.
Often overlooked: hard-to-track sites
If your site doesn't track conversions properly, you can't manage blindly
Some sites don’t have a confirmation page, use forms that are difficult to follow, link to external tools, or don’t make it clear whether a click is a request being sent.
In this case, Altosor identifies the technical limitations and offers the most reliable follow-up possible: GTM event, native form, thank you page, conversion import or dedicated landing page.
The objective is simple: to avoid steering a campaign on vague or misleading signals.
PACK GOOGLE ADS
If your site doesn't track conversions properly, you can't manage blindly
Each package includes an initial set-up and then monthly management with continuous optimization. The Google advertising budget is not included: it is paid separately to Google, depending on the amount you choose to invest.
Pricing and positioning | Starter | Standard | Premium |
|---|---|---|---|
For whom? | Single campaign or light recovery | Structured management and advanced monitoring | Product catalog, e-commerce, advanced management |
Initial Setup | 450 € excl. tax | 700 € excl. tax | 950 € excl. tax |
Monthly management | 450 € excl. tax / month | 850 € excl. tax / month | €1,300 excl. tax / month |
First month | 900 € excl. tax | €1,550 excl. tax | €2,250 excl. tax |
Minimum commitment | 4 months | 4 months | 4 months |
Google advertising budget included? | No | No | No |
Setting up campaigns | |||
Conversion tracking via GTM | |||
GA4 & conversions GA4 | |||
Google Merchant Center | |||
Continuous optimization | |||
Weekly reporting + table | |||
Funnel strategy, audience, UX | |||
Business strategy | |||
Whatsapp Responsiveness | <24 working hours | <8 working hours | <4h, 7 days a week |
Monthly update | 30 min /month | 1 hour /month | |
Business Review CEO | 1 H /quarter |
Evidence and customer cases
Four accounts. Four problems. Measured performance
Anonymized results obtained on e-commerce and B2B accounts, with very different problems.
E-commerce specialized in aquariums
ROAS less than 1 at startup
16,01
Gross Ad ROAS Attributed
E-commerce lifestyle Made in France
Medium Low Basket Products
27,79
Gross Ad ROAS Attributed
Auto Parts Accessories
Strong competition on generic queries
20,85
Gross Ad ROAS Attributed
B2B wholesaler in packaging and tableware
Skew conversion tracking
32,91
Gross Ad ROAS Attributed
Methodology
ROAS is the value of completed orders attributed to Google Ads campaigns, divided by the media budget. Additions to the cart and the start of payment are excluded. Some cancellations or refunds may remain included when they cannot be reassigned specifically to the channel. This means that these are gross attributed advertising ROAS, not net margins.
In this case, Altosor identifies the technical limitations and offers the most reliable follow-up possible: GTM event, native form, thank you page, conversion import or dedicated landing page.
The objective is simple: to avoid steering a campaign on vague or misleading signals.
FAQ
Frequently asked questions about Google Ads support
Is Google advertising budget included?
No. Altosor pricing covers the implementation, conversion tracking, management and optimization of campaigns. The advertising budget is paid separately to Google by your company.
In the majority of competitive sectors, planning for less than €300 to €500 per month severely limits the ability to analyze and optimize. However, the relevant budget depends on your market, your geographical area, your objectives, the competition and the level of maturity of your site.
Why is there an initial set-up?
Because a serious and effective campaign requires its own foundation: structure, objectives, conversions, parameters, tracking, ads and, depending on the case, GA4 or Google Merchant Center.
Without a proper foundation, monthly optimization relies on incomplete or unreliable data. And when the data is bad, the decisions are often bad too.
What if my site doesn't track conversions properly?
It’s frequent. Some sites don’t have a confirmation page, use forms that are difficult to follow, link to external tools, or don’t make it clear whether a click is a request being sent.
In this case, Altosor starts by identifying what can be tracked cleanly and what can’t. The objective is to set up the most reliable follow-up possible with the existing one, then to recommend the necessary adjustments if the site prevents a correct measurement: native form, thank you page, technical correction, GTM event or dedicated landing page.
This is precisely one of the advantages of support: to avoid steering a campaign on vague or misleading signals.
Why a 4-month commitment?
Because it takes time to set up, launch, collect data, analyze, correct and optimize. It is generally estimated that it takes between 2 and 3 months to have enough hindsight on the first learnings of a campaign.
The 4-month commitment allows you to go beyond the simple launch: it allows time to correct, stabilize and improve the campaigns on a more solid foundation.
Do you guarantee results?
No. No one can guarantee results without depending on the market, budget, offer, landing page, and competition.
On the other hand, Altosor guarantees a clear method: reliable monitoring, regular management, readable reporting and decisions based on real data.
Can I keep ownership of my Google Ads account?
Yes. The account, data, conversions, and hits should remain your property. This is essential to work healthily and transparently.
Do you also work on landing pages?
Yes. A Google Ads campaign can’t compensate for a page that doesn’t convert. Altosor can recommend adjustments to the message, form, CTA, structure, or conversion tracking. If necessary, our web designers can also create your landing pages.
Want to know which Google Ads package is right for you?
Describe your project, your current campaigns or your need to launch. Altosor shows you the level of support that is most consistent with your objectives, your budget and your level of maturity.
Response within 24/48 hours • No obligation • Form in 1 minute
