{"id":10456,"date":"2020-04-16T03:38:28","date_gmt":"2020-04-16T03:38:28","guid":{"rendered":"https:\/\/www.altosor-communication.com\/webmarketing-sea\/"},"modified":"2026-06-01T11:23:03","modified_gmt":"2026-06-01T11:23:03","slug":"search-engine-advertising","status":"publish","type":"page","link":"https:\/\/www.altosor-communication.com\/en\/search-engine-advertising\/","title":{"rendered":"SEA Agency – High-performance paid search"},"content":{"rendered":"\t\t
Do you want to increase your visibility on the Internet by driving traffic to your website, and do it fast? Paid search is the right solution.<\/strong><\/a><\/p> Online advertising, used in conjunction with Search Engine Optim<\/a> ization (SEO), is theideal tool<\/strong> for achieving rapid results<\/strong>. Search engine and social media advertising is an integral part of your marketing strategy and campaign<\/a>.<\/p> Whatever your objective: develop your visibility, sell your products and services, get inbound contacts… There is an advertising campaign that meets your needs.<\/a><\/p> Our communications agency, Altosor, does everything in its power to ensure you get the best possible return on investment<\/strong> (ROI).<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t After your creation of your website<\/strong><\/a> or the creation of your e-commerce store<\/strong><\/a>it takes some time for it to appear in the first search results of engines such as Google and Bing. This can take weeks or even months.<\/p> Define your communication positioning<\/strong><\/a>to define your communication positioning, design a marketing strategy, set up the management of your social networks by a community manager<\/strong><\/a> are prerequisites before starting online advertising on Facebook, Instagram, LinkedIn etc.<\/p> The main advantage of a SEA campaign is that the results are almost immediate. Just a few hours after the launch of the<\/p> The main advantage of a SEA campaign<\/strong> is that the results are immediate. Within a few hours of launching the ad, you can see your site in the first search results.<\/a><\/p> When you advertise online<\/strong>, you can be sure of generating quality traffic. The Google Ads campaign<\/a><\/strong> and social network advertising<\/strong> with a LinkedIn Ads campaign<\/a> or Meta advertising on Facebook and Instagram<\/a> allow you to target your prospects, the people likely to buy your products and services. Our marketing experts work on precise audience targeting (geographic location, age, gender, and interests of Internet users and many other criteria that make advertising effective and profitable).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Our Altosor communications agency is staffed with Google Partner-certified<\/strong> experts in SEA digital marketing, who create and optimize online advertising campaigns tailored to your company’s needs. The manageability of Adwords<\/strong> ads offers the advantage of being able to keep control over the different aspects of the campaigns: the budget, the audience and the duration of the broadcast.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Depending on your needs, objectives and budget, our webmarketing professionals will set up one or more complementary advertising campaigns<\/a>:<\/p> Once the type of campaign is defined, our team of digital experts will work on the different elements that will determine the success of your online ad.<\/p> The starting point for a successful campaign is first and foremost to know your target audience inside out, so you can select the keywords that are likely to interest them. This is a real strategy that consists of choosing queries based on their search volume, price and level of competition.<\/strong><\/p> Once this crucial step is completed, our web professionals will be able to write your SEA ads. Their missions? Design a striking and eye-catching ad, both in terms of text and design, to catch the eye of Internet users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t As a user, you have probably already been exposed to an advertisement from a website you visited and did not finalize your purchases.<\/p> This is what we can achieve with retargeting on Google Ads, also known as remarketing<\/strong>. This technique maximizes conversions by targeting Internet users who have shown an interest in one of your products or services, but have not yet “converted”. The idea is to re-target your prospects, people who have abandoned their shopping cart, or those who have downloaded a white paper or other document from your site, etc. A dynamic advertisement with a personalized advert is presented to your prospects as they browse through different sites, in order to rekindle your audience’s intention to buy. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Once your campaigns are up and running, we don’t stop there. The Altosor team continues to support you, analyzing your ads for a period of three months<\/strong> and making any necessary adjustments and optimizations<\/strong>. <\/p> By entrusting us with your advertising campaigns<\/strong>, you benefit from continuous monitoring and, of course, a personalized report on your campaigns. Thanks to an analysis of our experts on Google Ads and Google Analytics, we are able to provide you with precise details about the performance of your advertising campaigns<\/strong> (click rate, conversion rate, cost per click, cost per acquisition…)<\/p> Finally, advertising campaigns (SEA)<\/strong> support your natural search engine optimization (SEO)strategy<\/a><\/strong>, which is based on the writing of digital content<\/a>. In fact, these are two complementary techniques with a common goal: to increase your visibility<\/strong>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t When your website goes online, it takes some time for it to appear organically in the first search results of engines such as Google and Bing. <\/p> In addition, there are a number of steps you need to take before embarking on online advertising. Defining your positioning and communication messages<\/a>, implementing a customized and relevant marketing strategy<\/a> with our experts, and delegating the creation of accounts and management of your social networks<\/a> are all essential. <\/p> The main advantage of an advertising campaign<\/b> is that the results are much faster. Just a few hours or days after launching the ad<\/b>, you can see your site in the first search results. <\/p> Online advertising is also a way of developing brand awareness and generating quality traffic. Google Ads and advertising on social networks<\/b> allow you to target your prospects, the people likely to buy your products and services. Our marketing experts work on precise audience targeting<\/b> (geographic location, age, gender, and interests of Internet users and many other criteria that make advertising effective and profitable).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\tWhy advertise online?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Google Advertising - Creating a Google Ads campaign\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
A team of experts in paid search<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
What is the creation and management of Adwords ads?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\tATS Auction\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t\t\t\tATS Auction\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tKeyword Strategies\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t\t\t\tKeyword Strategies\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
Remarketing and retargeting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
A follow-up and a personalized accompaniment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
Advertising on social networks\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t