{"id":17791,"date":"2023-12-31T12:01:34","date_gmt":"2023-12-31T12:01:34","guid":{"rendered":"https:\/\/www.altosor-communication.com\/linkedin-ads\/"},"modified":"2024-10-07T11:29:40","modified_gmt":"2024-10-07T11:29:40","slug":"linkedin-ads","status":"publish","type":"page","link":"https:\/\/www.altosor-communication.com\/en\/linkedin-ads\/","title":{"rendered":"Succeed with your LinkedIn Ads campaigns with our SEA experts"},"content":{"rendered":"\t\t
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Succeed with your LinkedIn Ads campaigns with our SEA experts<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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LinkedIn Ads<\/b> is a unique opportunity<\/b> for marketing professionals who want to target specific audiences and achieve their advertising objectives. In this article on paid search<\/a> with the Linkedin social network, we’ll guide you through the various steps involved in creating, managing and optimizing your advertising campaigns on LinkedIn<\/b>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tFree consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Why advertise on LinkedIn?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LinkedIn is the essential platform<\/strong> for B2B marketing, with over 774 million members worldwide. Unlike other social networks<\/a>, LinkedIn focuses on professional relationships and offers an environment conducive to business development.<\/p>\n

With such a large pool of connected professionals, LinkedIn offers an incredible opportunity to directly reach decision-makers and influencers in various sectors.
\nBy opting for LinkedIn Ads, you can precisely target your advertising campaigns according to criteria such as position, industry, seniority and many others.
\nThis not only increases the relevance of your ads, but also maximizes your return on investment. <\/p>\n

What’s more, the advertising formats offered by LinkedIn, such as Sponsored Content<\/strong> and Sponsored Emails<\/strong>, are designed to integrate naturally into users’ news feeds, increasing the chances of interaction and engagement.
\nAs LinkedIn users are often in professional mode, they are more inclined to respond positively to messages that help them solve professional problems or improve their skills and knowledge. <\/p>\n

Finally, the platform offers robust tools for measuring and optimizing the performance of your campaigns.
\nYou can adjust your ads in real time based on performance data, ensuring that your advertising budget is spent in the most efficient way possible. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The uniqueness of the LinkedIn audience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The LinkedIn audience consists mainly of professionals<\/b>, making it an ideal platform for promoting products and services for businesses. What’s more, LinkedIn members are generally more engaged and have greater purchasing power than users of other social networks.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Prices and rates for starting a LinkedIn ads campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div><\/div><\/div><\/th>
Starter<\/div><\/div><\/div><\/div><\/th>
Business <\/div><\/div><\/div><\/div><\/th>
Premium<\/div><\/div><\/div><\/div><\/th><\/tr><\/thead>\n\t\t\t\t\t\t\t\t
Strategy & objectives <\/div><\/div><\/div><\/div><\/td>
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Insight tag creation and integration <\/div><\/div><\/div><\/div><\/td>
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Advertising account creation & company page optimization <\/div><\/div><\/div><\/div><\/td>
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Configuring campaign and audience targeting <\/div><\/div><\/div><\/div><\/td>
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Language: French <\/div><\/div><\/div><\/div><\/td>
English optional<\/div><\/div><\/div><\/div><\/td>
English optional<\/div><\/div><\/div><\/div><\/td>
Choice of English or French <\/div><\/div><\/div><\/div><\/td><\/tr>
Number of campaigns<\/div><\/div><\/div><\/div><\/td>
1<\/div><\/div><\/div><\/div><\/td>
1<\/div><\/div><\/div><\/div><\/td>
From 2<\/div><\/div><\/div><\/div><\/td><\/tr>
Number of ads<\/div><\/div><\/div><\/div><\/td>
1<\/div><\/div><\/div><\/div><\/td>
3<\/div><\/div><\/div><\/div><\/td>
From 6 euros<\/div><\/div><\/div><\/div><\/td><\/tr>
Creation of dedicated visuals <\/div><\/div><\/div><\/div><\/td>
1<\/div><\/div><\/div><\/div><\/td>
9<\/div><\/div><\/div><\/div><\/td>
  • 14 visuals <\/li>\n
  • 1 video of 15 sec<\/li><\/ul><\/div><\/div><\/div><\/div><\/td><\/tr>
Optional visuals <\/div><\/div><\/div><\/div><\/td>
Carousel (several visuals) or video 15 sec <\/div><\/div><\/div><\/div><\/td>
15 sec video <\/div><\/div><\/div><\/div><\/td>
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Agency fees campaign creation <\/div><\/div><\/div><\/div><\/td>
190\u20ac<\/strong> EXCL. VAT <\/sup> <\/div><\/div><\/div><\/div><\/td>
490\u20ac<\/strong> EXCL. VAT <\/sup> <\/div><\/div><\/div><\/div><\/td>
From \u20ac790<\/strong> EXCL. VAT <\/sup> <\/div><\/div><\/div><\/div><\/td><\/tr>
Agency fees for campaign monitoring & optimization <\/div><\/div><\/div><\/div><\/td>
90 \u20ac<\/strong> excl. VAT<\/sup> \/month<\/div><\/div><\/div><\/div><\/td>
190 \u20ac<\/strong> excl. VAT<\/sup> \/month<\/div><\/div><\/div><\/div><\/td>
290 \u20ac<\/strong> excl. VAT<\/sup> \/month<\/div><\/div><\/div><\/div><\/td><\/tr>
Linkedin advertising costs<\/div><\/div><\/div><\/div><\/td>
Monthly advertising costs not included from \u20ac30\/day<\/strong><\/div><\/div><\/div><\/div><\/td>
Monthly advertising costs not included from \u20ac30\/day<\/strong><\/div><\/div><\/div><\/div><\/td>
Monthly advertising costs not included from \u20ac30\/day<\/strong><\/div><\/div><\/div><\/div><\/td><\/tr><\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How does LinkedIn Ads work?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LinkedIn Ads works via the Campaign Manager, where you can create and manage your advertising campaigns.
\nYou start by defining your campaign objectives, then select your target audience using detailed criteria.
\nYou can choose from several advertising formats, such as Sponsored Content, Sponsored Inmails and Dynamic Ads.
\nOnce your campaign is launched, you can track performance and adjust your settings to optimize results. <\/p>\n

How do I advertise on LinkedIn?<\/h3>\n

To create an ad on LinkedIn<\/a>, start by creating a Campaign Manager account and linking it to your LinkedIn page.
\nNext, define your campaign objectives, such as brand awareness, website visits or lead generation.
\nSelect your target audience using criteria such as age, interests, industry and professional experience.
\nChoose the appropriate advertising format, such as Sponsored Content, Sponsored Inmails or Dynamic Ads.
\nFinally, define your budget and launch your campaign. <\/p>\n

How does LinkedIn determine which ads are shown?<\/h3>\n

LinkedIn uses a bidding system to determine which ads are shown to users.
\nAdvertisers propose an amount they are willing to pay for each click or impression, and LinkedIn uses an algorithm to select ads based on their relevance and bid.
\nTargeting criteria, such as target audience, interests and industry, also play a crucial role in determining which ads are displayed. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What is the budget for Linkedin Ads?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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To define the budget for LinkedIn advertising, several factors need to be taken into account.<\/p>\n

In general, the minimum budget per day for a LinkedIn Ads campaign is 10 euros, which can quickly increase depending on the reach and duration of your campaign. According to our digital marketing specialists, you need a minimum LinkedIn Ads budget of \u20ac500 to \u20ac1,000 per month, or between \u20ac16 and \u20ac32 per day. However, this may vary according to your objectives.<\/span><\/p>\n

It’s also advisable to follow the 70\/30 rule: allocate 70% of your budget to campaigns that generate leads or conversions out of the funnel, and 30% to other initiatives. Find out more<\/a>.<\/p>\n

In terms of specific costs, companies typically spend \u20ac6 per 1,000 impressions and \u20ac5 per click. Cost per sale (CPS) can also be an important factor to consider in your budget, although these costs can vary.<\/p>\n

However, it’s important to note that these figures are only averages, and that the actual budget may vary depending on several factors such as industry, target demographic, competition, and more. It is therefore advisable to start with a test budget and adjust accordingly according to the results obtained.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Understanding the different advertising formats on LinkedIn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LinkedIn offers several advertising formats adapted to different campaign objectives:<\/p>\n

Sponsored Content: reach your audience directly in their news feed<\/h3>\n

Sponsored Content is an advertising format that appears directly in the news feed of targeted members. It can take the form of posts with text, images or video, and helps increase brand awareness and generate leads.<\/p>\n

Sponsored Messaging: engage your prospects in conversation<\/h3>\n

Sponsored Messaging enables personalized messages to be sent directly to the LinkedIn inboxes of targeted members. This format is ideal for sharing quality content, promoting events or generating leads.<\/p>\n

Text Ads: a simple, effective solution for boosting visibility<\/h3>\n

Text Ads are text ads that appear in various locations on the LinkedIn platform. They increase your brand’s visibility and encourage members to click on your links.<\/p>\n

Dynamic Ads: personalization for your brand<\/h3>\n

Dynamic Ads are personalized ads based on the profile of the targeted member. They can include the member’s name, photo or position, and offer a high level of engagement.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Your SEA consultant to launch your Linkedin Ads campaign
Our team is at your service<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Linkedin-Campaign-Manager\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Create a Campaign Manager account: your advertising dashboard on LinkedIn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Campaign Manager<\/strong> is the central tool for managing your advertising campaigns on LinkedIn.<\/p>\n

Steps to create a Campaign Manager account<\/h3>\n