{"id":22231,"date":"2023-12-31T12:01:34","date_gmt":"2023-12-31T12:01:34","guid":{"rendered":"https:\/\/www.altosor-communication.com\/linkedin-ads-2\/"},"modified":"2025-11-12T15:19:05","modified_gmt":"2025-11-12T15:19:05","slug":"linkedin-ads-2","status":"publish","type":"page","link":"https:\/\/www.altosor-communication.com\/en\/linkedin-ads-2\/","title":{"rendered":"Linkedin ads"},"content":{"rendered":"\t\t
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Linkedin ads<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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LinkedIn Ads<\/b> is a unique opportunity<\/b> for marketing professionals who want to target specific audiences and achieve their advertising objectives. In this article on paid search<\/a> with the Linkedin social network, we’ll guide you through the various steps involved in creating, managing and optimizing your advertising campaigns on LinkedIn<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Why is LinkedIn Ads a must-have tool for B2B marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LinkedIn is the essential platform<\/b> for B2B marketing, with over 774 million members worldwide. Unlike other social networks<\/a>, LinkedIn focuses on professional relationships and offers an environment conducive to business development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The uniqueness of the LinkedIn audience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The LinkedIn audience consists mainly of professionals<\/b>, making it an ideal platform for promoting products and services for businesses. What’s more, LinkedIn members are generally more engaged and have greater purchasing power than users of other social networks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Prices and rates for starting a Linkedin ads campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Starter<\/div><\/div><\/div><\/div><\/th>
Business <\/div><\/div><\/div><\/div><\/th>
Premium<\/div><\/div><\/div><\/div><\/th><\/tr><\/thead>\n\t\t\t\t\t\t\t\t
Strategy & objectives <\/div><\/div><\/div><\/div><\/td>
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Insight tag creation and integration <\/div><\/div><\/div><\/div><\/td>
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Advertising account creation & company page optimization <\/div><\/div><\/div><\/div><\/td>
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Configuring campaign and audience targeting <\/div><\/div><\/div><\/div><\/td>
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Language: French <\/div><\/div><\/div><\/div><\/td>
English optional<\/div><\/div><\/div><\/div><\/td>
English optional<\/div><\/div><\/div><\/div><\/td>
Choice of English or French <\/div><\/div><\/div><\/div><\/td><\/tr>
Number of campaigns<\/div><\/div><\/div><\/div><\/td>
1<\/div><\/div><\/div><\/div><\/td>
1<\/div><\/div><\/div><\/div><\/td>
From 2<\/div><\/div><\/div><\/div><\/td><\/tr>
Number of ads<\/div><\/div><\/div><\/div><\/td>
1<\/div><\/div><\/div><\/div><\/td>
3<\/div><\/div><\/div><\/div><\/td>
From 6 euros<\/div><\/div><\/div><\/div><\/td><\/tr>
Creation of dedicated visuals <\/div><\/div><\/div><\/div><\/td>
1<\/div><\/div><\/div><\/div><\/td>
9<\/div><\/div><\/div><\/div><\/td>
  • 14 visuals <\/li>\n
  • 1 video of 15 sec<\/li><\/ul><\/div><\/div><\/div><\/div><\/td><\/tr>
Optional visuals <\/div><\/div><\/div><\/div><\/td>
Carousel (several visuals) or video 15 sec <\/div><\/div><\/div><\/div><\/td>
15 sec video <\/div><\/div><\/div><\/div><\/td>
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Agency fees campaign creation <\/div><\/div><\/div><\/div><\/td>
190\u20ac<\/strong> EXCL. VAT <\/sup> <\/div><\/div><\/div><\/div><\/td>
490\u20ac<\/strong> EXCL. VAT <\/sup> <\/div><\/div><\/div><\/div><\/td>
From \u20ac790<\/strong> EXCL. VAT <\/sup> <\/div><\/div><\/div><\/div><\/td><\/tr>
Agency fees for campaign monitoring & optimization <\/div><\/div><\/div><\/div><\/td>
90 \u20ac<\/strong> excl. VAT<\/sup> \/month<\/div><\/div><\/div><\/div><\/td>
190 \u20ac<\/strong> excl. VAT<\/sup> \/month<\/div><\/div><\/div><\/div><\/td>
290 \u20ac<\/strong> excl. VAT<\/sup> \/month<\/div><\/div><\/div><\/div><\/td><\/tr>
Linkedin advertising costs<\/div><\/div><\/div><\/div><\/td>
Monthly advertising costs not included from \u20ac30\/day<\/strong><\/div><\/div><\/div><\/div><\/td>
Monthly advertising costs not included from \u20ac30\/day<\/strong><\/div><\/div><\/div><\/div><\/td>
Monthly advertising costs not included from \u20ac30\/day<\/strong><\/div><\/div><\/div><\/div><\/td><\/tr><\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What is the budget for LInkedin Ads?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To define the budget for LinkedIn advertising, several factors need to be taken into account.<\/p>

In general, the minimum budget per day for a LinkedIn Ads campaign is 10 euros, which can quickly increase depending on the reach and duration of your campaign. According to our digital marketing specialists, you need a minimum LinkedIn Ads budget of \u20ac500 to \u20ac1,000 per month, or between \u20ac16 and \u20ac32 per day. However, this may vary according to your objectives.<\/span><\/p>

It’s also advisable to follow the 70\/30 rule: allocate 70% of your budget to campaigns that generate leads or conversions out of the funnel, and 30% to other initiatives. Find out more<\/a>.<\/p>

In terms of specific costs, companies typically spend \u20ac6 per 1,000 impressions and \u20ac5 per click. Cost per sale (CPS) can also be an important factor to consider in your budget, although these costs can vary.<\/p>

However, it’s important to note that these figures are only averages, and that the actual budget may vary depending on several factors such as industry, target demographic, competition, and more. It is therefore advisable to start with a test budget and adjust accordingly according to the results obtained.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Understanding the different advertising formats on LinkedIn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LinkedIn offers several advertising formats adapted to different campaign objectives:<\/p>

Sponsored Content: reach your audience directly in their news feed<\/h3>

Sponsored Content is an advertising format that appears directly in the news feed of targeted members. It can take the form of posts with text, images or video, and helps increase brand awareness and generate leads.<\/p>

Sponsored Messaging: engage your prospects in conversation<\/h3>

Sponsored Messaging enables personalized messages to be sent directly to the LinkedIn inboxes of targeted members. This format is ideal for sharing quality content, promoting events or generating leads.<\/p>

Text Ads: a simple, effective solution for boosting visibility<\/h3>

Text Ads are text ads that appear in various locations on the LinkedIn platform. They increase your brand’s visibility and encourage members to click on your links.<\/p>

Dynamic Ads: personalization for your brand<\/h3>

Dynamic Ads are personalized ads based on the profile of the targeted member. They can include the member’s name, photo or position, and offer a high level of engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Need expert advice on launching your Meta campaign?
Our team is at your disposal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Create a Campaign Manager account: your advertising dashboard on LinkedIn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Campaign Manager<\/strong> is the central tool for managing your advertising campaigns on LinkedIn.<\/p>

Steps to create a Campaign Manager account<\/h3>