{"id":10623,"date":"2022-10-20T13:08:44","date_gmt":"2022-10-20T13:08:44","guid":{"rendered":"https:\/\/www.altosor-communication.com\/blog\/why-is-creating-a-graphic-charter-essential-for-your-companys-brand-image\/"},"modified":"2023-08-24T11:35:04","modified_gmt":"2023-08-24T11:35:04","slug":"graphic-charter","status":"publish","type":"post","link":"https:\/\/www.altosor-communication.com\/en\/blog\/graphic-charter\/","title":{"rendered":"Why is creating a Graphic Charter essential for your Company&#8217;s Brand Image?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10623\" class=\"elementor elementor-10623 elementor-10482\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-637c3b74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"637c3b74\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23a7492b\" data-id=\"23a7492b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48b00e03 elementor-widget elementor-widget-text-editor\" data-id=\"48b00e03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Have you created a <strong>visual identity<\/strong> for your brand&nbsp;? Now it&#8217;s time to create the <strong>document<\/strong> that will ensure consistency&nbsp;: the <strong>graphic charter<\/strong>. If you&#8217;re reading this article, you&#8217;re probably wondering what the <strong>purpose of this tool<\/strong> is, and what it should contain&nbsp;? Don&#8217;t panic, you&#8217;re not the only one wondering&nbsp;! In this article, find out why you absolutely need a graphic charter and what <strong>elements<\/strong> it should contain.<\/p>\n<h2>&nbsp; graphic charter: definition and purpose<\/h2>\n<h3>What&#8217;s the difference between a graphic charter and the visual identity of a&nbsp;company&nbsp;?<\/h3>\n<p><strong><a href=\"https:\/\/www.altosor-communication.com\/en\/blog\/visual-identity-creation-5-essential-steps-to-make-your-brand-unique\/\">Visual identity<\/a> <\/strong>is the set of <strong>graphic elements<\/strong> that will define your brand. It allows your company to be easily <strong>identifiable<\/strong>, to convey its <strong>values <\/strong>and to consolidate its <strong>brand image<\/strong>. It is made up of&nbsp;:<\/p>\n<ul>\n<li>the&nbsp; logo;<\/li>\n<li>colors&nbsp;;<\/li>\n<li>typography&nbsp;;<\/li>\n<li>images, pictograms, icons&nbsp;;<\/li>\n<li>the layout.<\/li>\n<\/ul>\n<p><strong>The graphic charter<\/strong> is an important tool that defines the <strong>rules<\/strong> <strong>for using<\/strong> the graphic elements that make up your visual identity. It is the foundation of a good <a href=\"https:\/\/www.altosor-communication.com\/en\/communication-consulting\/\">\n  <strong>communication strategy<\/strong>\n<\/a>.&nbsp;<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2022\/10\/charte-graphique--819x1024.jpeg\" alt=\"\" title=\"\"><\/figure>\n<h2>Why create a corporate identity for your company&nbsp;?<\/h2>\n<p>The main objective of the graphic charter is to maintain coherence between the different communication <strong>supports <\/strong>of the brand. This reference document will be indispensable if you delegate the updating or redesign of your media to <strong>professional graphic designers<\/strong>. The graphic charter highlights&nbsp;:<\/p>\n<ul>\n<li>its identity&nbsp;;<\/li>\n<li>his world&nbsp;;<\/li>\n<li>its values.<\/li>\n<\/ul>\n<p>This way, your <a href=\"https:\/\/www.altosor-communication.com\/en\/blog\/visual-identity-creation-5-essential-steps-to-make-your-brand-unique\/\">visual identity<\/a> will always be respected by everyone involved with your brand. You will be more <strong>easily recognizable<\/strong> by consumers. The graphic charter also simplifies the production of new communication materials.<\/p>\n<p>In an era of increasing digitalization, we also talk about <strong>web graphics<\/strong>. The definition remains the same, we just add web-specific elements like&nbsp;:<\/p>\n<ul>\n<li>call-to-action buttons&nbsp;;<\/li>\n<li>HTML markup&nbsp;;<\/li>\n<li>an electronic signature, etc.<\/li>\n<\/ul>\n<p>The graphic charter is therefore <strong>the guarantor of<\/strong> your company&#8217;s <strong><a href=\"https:\/\/www.altosor-communication.com\/en\/blog\/visual-identity-creation-5-essential-steps-to-make-your-brand-unique\/\">brand image<\/a><\/strong> on the Internet and everywhere else&nbsp;! Creating this document should be one of the first steps in your communication strategy.<\/p>\n<h2>What should a graphic charter contain?<\/h2>\n<figure><img decoding=\"async\" src=\"https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2022\/10\/charte-graphique-pourquoi.jpeg\" alt=\"\" title=\"\"><\/figure>\n<h3>The Logo<\/h3>\n<p>The <a href=\"https:\/\/www.altosor-communication.com\/blog\/creation-de-logo-decouvrez-10-tendances-a-suivre-pour-votre-marque-en-2022\/\">creation of a logo<\/a> is the <strong>first step<\/strong> in the development of a graphic charter. The logo is <strong>the central element<\/strong> of your company&#8217;s visual identity. It will be part of a global <strong>communication strategy<\/strong> aiming at enhancing your brand image. A successful logo means that your customers will trust you, because you will have understood their <strong>needs<\/strong>.<\/p>\n<p>There is a whole <strong>graphic concept<\/strong> around a logo that has been set up by your graphic designer. It is from this concept that you will be able to create a <strong>coherent universe<\/strong> and <strong>tell a story<\/strong>.<\/p>\n<p>The logo is accompanied by its <strong>conditions of use<\/strong>, which must be standardized in the&nbsp; graphic charter:<\/p>\n<ul>\n<li>its main version&nbsp;;<\/li>\n<li>&nbsp;;<\/li>\n<li>its proportions&nbsp;;<\/li>\n<li>its minimum size&nbsp;;<\/li>\n<li>its rules for use on light, dark or transparent backgrounds, etc.<\/li>\n<\/ul>\n<h3>Typography&nbsp;<\/h3>\n<p>The <strong>font<\/strong> plays an important role in the visual communication of your company. It must represent your field of activity as well as possible, but also be in line with <strong>your brand&#8217;s universe<\/strong>. The graphic charter sets out the <strong>rules for the layout and use <\/strong>of typography, so that it remains consistent across all&nbsp;communication media&nbsp;:<\/p>\n<ul>\n<li>poster&nbsp;;<\/li>\n<li>flyers&nbsp;;<\/li>\n<li>ads&nbsp;;<\/li>\n<li>website, digital media, etc.<\/li>\n<\/ul>\n<p>Be aware that fonts can be paid or royalty free.<\/p>\n<h3>The colors&nbsp;<\/h3>\n<p><strong>Choosing the colors<\/strong> for your visual identity is the most fun and concrete step for a future entrepreneur. It is also a precious element, because colors are about <strong>emotions<\/strong> and <strong>symbolism<\/strong>. They have the power to touch the heart of your future customers. Choose a main color that will be a <strong>common thread<\/strong>, then secondary colors, do not choose more than <strong>4 colors<\/strong> to maintain harmony. They will also help you to <strong>quickly recognize<\/strong> your brand on the Internet.&nbsp;<\/p>\n<p>The graphic charter will present your color palette and the rules for its use&nbsp;:<\/p>\n<ul>\n<li>RGB&nbsp;;<\/li>\n<li>CMYK&nbsp;;<\/li>\n<li>pantone&nbsp;;<\/li>\n<li>hexadecimal.<\/li>\n<\/ul>\n<h3>Various graphic elements&nbsp;<\/h3>\n<p>You may want to add other graphic elements that will add <strong>value<\/strong> to your brand image&nbsp;:&nbsp;&nbsp;<\/p>\n<ul>\n<li>illustrations&nbsp;;<\/li>\n<li>pictograms&nbsp;;<\/li>\n<li>icons&nbsp;;<\/li>\n<li>the design of the navigation buttons, etc.<\/li>\n<\/ul>\n<p>The objectives of the graphic charter are to list and define these elements in order to be able to reuse them on different media.<\/p>\n<h3>Tone and style&nbsp;<\/h3>\n<p>While your identity is characterized primarily by graphic elements, it is also highlighted by the <strong>tone <\/strong>and <strong>style <\/strong>you employ. We can talk about your company&#8217;s <strong>editorial line<\/strong>. Consistency is important in visual communication, but also in words. If you&#8217;ve decided to address your audience in a familiar &#8221;&nbsp;cool&nbsp;&#8221; tone, communicate in the same way in all your brand <strong>communications<\/strong>. Some examples&nbsp;:&nbsp;<\/p>\n<ul>\n<li>blog post&nbsp;;<\/li>\n<li>newspaper article&nbsp;;<\/li>\n<li>press release&nbsp;;<\/li>\n<li>TV and radio interventions;<\/li>\n<li>advertising campaign, etc.<\/li>\n<\/ul>\n<div>&nbsp;<\/div>\n<div>\n<h3>Examples of brands with successful visual identities<\/h3>\n<\/div>\n<div>&nbsp;<\/div>\n<div><p>Here are some examples of successful brands you can study in this <a href=\"https:\/\/blog.hubspot.com\/marketing\/examples-brand-style-guides\" target=\"_blank\" rel=\"noopener\">blog post<\/a>:  <\/p>\n<ul>\n<li><i>Apple<\/i><\/li>\n<li><i>Tesla<\/i><\/li>\n<li>&nbsp;I love New York<\/li>\n<li>Coca-Cola<\/li>\n<li>IBM<\/li>\n<\/ul>\n\n<div>&nbsp;<br><\/div>\n<\/div>\n<h2>In summary&nbsp;<\/h2>\n<p>You now know a little more about the graphic charter and the elements it must standardize and list. Let me remind you again&nbsp;:<\/p>\n<ul>\n<li>the&nbsp; logo;<\/li>\n<li>typography&nbsp;;<\/li>\n<li>colors&nbsp;;<\/li>\n<li>Miscellaneous graphic elements&nbsp;;<\/li>\n<li>tone and style.<\/li>\n<\/ul>\n<p>Would you like to make <strong>rapid progress<\/strong> in creating your visual identity and setting up your graphic charter&nbsp;? Altosor communication agency puts all its know-how at your disposal. <a href=\"https:\/\/www.altosor-communication.com\/en\/graphic-design\/\">Call on <strong>our experienced graphic designers<\/strong><\/a>, they will be happy to accompany you and advise you in your project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Have you created a visual identity for your brand&nbsp;? Now it&#8217;s time to create the document that will ensure consistency&nbsp;: the graphic charter. If you&#8217;re reading this article, you&#8217;re probably wondering what the purpose of this tool is, and what it should contain&nbsp;? Don&#8217;t panic, you&#8217;re not the only one wondering&nbsp;! In this article, find [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,34],"tags":[],"class_list":["post-10623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-en","category-graphic-design-en"],"_links":{"self":[{"href":"https:\/\/www.altosor-communication.com\/en\/wp-json\/wp\/v2\/posts\/10623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.altosor-communication.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.altosor-communication.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.altosor-communication.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.altosor-communication.com\/en\/wp-json\/wp\/v2\/comments?post=10623"}],"version-history":[{"count":0,"href":"https:\/\/www.altosor-communication.com\/en\/wp-json\/wp\/v2\/posts\/10623\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.altosor-communication.com\/en\/wp-json\/wp\/v2\/media\/10485"}],"wp:attachment":[{"href":"https:\/\/www.altosor-communication.com\/en\/wp-json\/wp\/v2\/media?parent=10623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.altosor-communication.com\/en\/wp-json\/wp\/v2\/categories?post=10623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.altosor-communication.com\/en\/wp-json\/wp\/v2\/tags?post=10623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}