{"id":23773,"date":"2025-09-22T10:08:17","date_gmt":"2025-09-22T10:08:17","guid":{"rendered":"https:\/\/www.altosor-communication.com\/blog\/auditer-un-site-web\/"},"modified":"2026-06-01T11:23:24","modified_gmt":"2026-06-01T11:23:24","slug":"website-audit","status":"publish","type":"post","link":"https:\/\/www.altosor-communication.com\/en\/blog\/website-audit\/","title":{"rendered":"How do you audit a website to improve its SEO?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Your company is facing an increasingly competitive digital environment. <strong>Auditing a website<\/strong> is an essential step for any company wishing to <strong>improve its<\/strong> <strong>search engine<\/strong> <strong>positioning<\/strong>. Whether you&#8217;re an SME, an e-commerce site or an agency, a complete <strong>SEO audit<\/strong> will help you identify <strong>technical weaknesses<\/strong>, <strong>semantic opportunities<\/strong> and <strong>optimization levers<\/strong> to generate <strong>more traffic<\/strong> to your website. <\/p>\n\n<p class=\"wp-block-paragraph\">But how do you carry out an effective <strong>SEO audit<\/strong>? What <strong>SEO tools<\/strong> should you use? And how can you adapt your strategy to the new demands of <strong>algorithms<\/strong> and<strong>artificial intelligence<\/strong>?  <\/p>\n\n<p class=\"wp-block-paragraph\">In this article, our <strong>SEO consultants<\/strong> explain how to <strong>audit your site<\/strong>, page by page, to boost your <strong>organic visibility<\/strong>, improve your <strong>user experience<\/strong>, and maximize your <strong>return on investment<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\">What is a website audit?<\/h2>\n\n<p class=\"wp-block-paragraph\">A <strong>website audit<\/strong> is an in-depth analysis of all the elements that make up <strong>your website<\/strong>, with the aim of assessing its <strong>performance<\/strong>, its <strong>visibility<\/strong> on <strong>search engines<\/strong>, and its ability to generate <strong>conversions<\/strong>. It&#8217;s a <strong>comprehensive review<\/strong> that identifies <strong>blocking factors<\/strong>, <strong>possible optimizations<\/strong>, and <strong>growth levers<\/strong> to improve <strong>natural search engine optimization<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">An audit can cover several dimensions:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Technical<\/strong>: verification of <strong>loading time<\/strong>, <strong>mobile compatibility<\/strong>, <strong>redirects<\/strong>, spider <strong>crawl<\/strong>, page<strong>indexing<\/strong>, <strong>sitemap<\/strong> and <strong>URL structure<\/strong>.<\/li>\n\n\n\n<li><strong>Semantics<\/strong>: analysis of <strong>keywords<\/strong>, <strong>duplicate content<\/strong>, <strong>semantic field<\/strong>, <strong>meta tags<\/strong>, <strong>descriptions<\/strong> and <strong>editorial relevance<\/strong>.<\/li>\n\n\n\n<li><strong>Popularity<\/strong>: study of <strong>backlinks<\/strong>, <strong>netlinking<\/strong>, <strong>incoming and external links<\/strong>, <strong>trust flow<\/strong>, and site <strong>notoriety<\/strong>.<\/li>\n\n\n\n<li><strong>UX\/UI<\/strong>: evaluation of<strong>ergonomics<\/strong>, <strong>internal linking<\/strong>, <strong>bounce rate<\/strong>, <strong>navigation<\/strong> and<strong>user experience<\/strong>.<\/li>\n\n\n\n<li><strong>Webmarketing<\/strong>: analysis of <strong>KPIs<\/strong> via <strong>Google Analytics<\/strong>, <strong>conversion rates<\/strong>, <strong>landing pages<\/strong>, and <strong>Adwords<\/strong> or <strong>sponsored<\/strong> <strong>campaigns<\/strong>.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">A well-executed <strong>SEO audit<\/strong> will help <strong>you position your site<\/strong> on the <strong>first page<\/strong> of Google&#8217;s <strong>natural results<\/strong>,<strong>improve SEO<\/strong> over the long term, and identify <strong>site pages<\/strong> that need to be <strong>redesigned<\/strong> or <strong>optimized<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">See our page on <a href=\"https:\/\/www.altosor-communication.com\/en\/blog\/altosor-communication-seo-agency-to-boost-your-online-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">natural referencing<\/a><\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-2-1024x576.jpg\" alt=\"audit a website\" class=\"wp-image-23760\" title=\"\" srcset=\"https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-2-1024x576.jpg 1024w, https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-2-300x169.jpg 300w, https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-2-768x432.jpg 768w, https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-2-1536x864.jpg 1536w, https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">The types of audits you need to carry out to optimize your site<\/h2>\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/www.altosor-communication.com\/en\/audit-seo\/\"><strong>website audit<\/strong> <\/a>is more than just a technical analysis. To achieve <strong>good<\/strong> <strong>search engine<\/strong> <strong>ranking<\/strong>, it is essential to combine several types of audits:<\/p>\n\n<h3 class=\"wp-block-heading\">Technical audit<\/h3>\n\n<p class=\"wp-block-paragraph\">It identifies <strong>blocking factors<\/strong> that prevent spiders and <strong>crawlers<\/strong> from crawling your site efficiently. This includes : <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Page <strong>loading speed<\/strong> <\/li>\n\n\n\n<li><strong>Mobile compatibility<\/strong> (responsive design)<\/li>\n\n\n\n<li>Misconfigured <strong>redirects<\/strong> <\/li>\n\n\n\n<li>404 or 500 errors<\/li>\n\n\n\n<li><strong>URL<\/strong> structure<\/li>\n\n\n\n<li>The <strong>sitemap.xml<\/strong> file and <strong>robots.txt<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">Semantic audit<\/h3>\n\n<p class=\"wp-block-paragraph\">It analyzes <strong>your site&#8217;s content<\/strong>: editorial quality, <strong>relevant keywords<\/strong>, <strong>duplicated content<\/strong>, <strong>meta tags<\/strong>, <strong>descriptions<\/strong> and <strong>semantic field<\/strong>. The aim is to ensure that each page is <strong>optimized<\/strong> for user <strong>queries<\/strong> and search engine <strong>algorithms<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\">Internal mesh audit<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Internal linking<\/strong> refers to all the <strong>internal links<\/strong> that connect the <strong>pages of your site<\/strong> to each other. A good : <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Facilitates <strong>navigation<\/strong> and<strong>user experience<\/strong><\/li>\n\n\n\n<li>Boost the <strong>popularity<\/strong> of strategic pages<\/li>\n\n\n\n<li>Improves engine<strong>indexing<\/strong> <\/li>\n\n\n\n<li>Efficiently transmit <strong>link juice<\/strong> <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">The mesh audit identifies :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Orphaned (unlinked) pages<\/li>\n\n\n\n<li>Broken or poorly anchored links<\/li>\n\n\n\n<li>Overly generic <strong>link anchors<\/strong> <\/li>\n\n\n\n<li>Opportunities to create <strong>semantic cocoons<\/strong><\/li>\n\n\n\n<li>Smoother navigation for a better user experience<\/li>\n\n\n\n<li>Efficiently transmit link juice to strategic pages<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Well thought-out internal linking<\/strong> not only improves the <strong>visibility<\/strong> of your pages in <strong>search results<\/strong>, but also <strong>converts<\/strong> visitors into customers.<\/p>\n\n<p class=\"wp-block-paragraph\">Discover our articles dedicated to <a href=\"https:\/\/www.altosor-communication.com\/en\/blog\/redaction-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO copywriting and internal linking<\/a><\/p>\n\n<h3 class=\"wp-block-heading\">Netlinking audit<\/h3>\n\n<p class=\"wp-block-paragraph\">It evaluates your site&#8217;s <strong>reputation<\/strong> on the web via <strong>backlinks<\/strong> (inbound links), their quality and origin, and their impact on your <strong>SEO positioning<\/strong>. Tools such as <strong>Majestic<\/strong>, <strong>Ahrefs<\/strong> or <strong>SEMrush<\/strong> enable you to measure your <strong>trust flow<\/strong>, the <strong>number of links<\/strong>, and detect toxic links that need to be <strong>disavowed<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\">Webmarketing audit<\/h3>\n\n<p class=\"wp-block-paragraph\">It relies on tools such as <strong>Google Analytics<\/strong>, <strong>Search Console<\/strong>, and <strong>Tag Manager<\/strong> to analyze :<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Bounce rate<\/strong><\/li>\n\n\n\n<li><strong>Conversion rate<\/strong><\/li>\n\n\n\n<li><strong>Best-performing pages<\/strong><\/li>\n\n\n\n<li><strong>Traffic sources<\/strong><\/li>\n\n\n\n<li><strong>KPIs<\/strong> for <strong>Google Ads<\/strong> or <strong>paid search<\/strong> campaigns<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">SEO audit and artificial intelligence: anticipating new algorithms<\/h3>\n\n<p class=\"wp-block-paragraph\">With the emergence of generative artificial intelligence, search engine optimization is evolving rapidly. Search engines like Google and Bing are now integrating conversational functionalities<a href=\"https:\/\/gemini.google.com\/app\" target=\"_blank\" rel=\"noopener\">(Gemini<\/a>, <a href=\"https:\/\/www.altosor-communication.com\/en\/blog\/microsoft-copilot\/\">Copilot<\/a>), capable of generating complete answers from multiple sources. This is profoundly changing the way web pages are indexed, interpreted and positioned.  <\/p>\n\n<h4 class=\"wp-block-heading\">New SEO challenges in the age of AI<\/h4>\n\n<p class=\"wp-block-paragraph\">A modern SEO audit must now include specific AI-related criteria:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Content structuring: AI engines prefer well-organized content, with semantic tags, structured data (schema.org) and clear FAQs.<\/li>\n\n\n\n<li>Optimization for featured snippets: these highlighted extracts are often used as sources by AI engines.<\/li>\n\n\n\n<li>Voice and conversational search: long-tail queries, natural questions and direct answers are becoming essential.<\/li>\n\n\n\n<li>Content accessibility: pages must be easy to crawl, with consistent internal linking and anchored links to relevant content.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h4 class=\"wp-block-heading\">SEO tools to audit your site in an AI context<\/h4>\n\n<p class=\"wp-block-paragraph\">There are many solutions for an <a href=\"https:\/\/www.altosor-communication.com\/en\/blog\/seo-page-analysis\/\">SEO analysis of your web pages<\/a>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>AnswerThePublic, AlsoAsked: to identify questions asked by users<\/li>\n\n\n\n<li>Google Search Console: track performance in enhanced results<\/li>\n\n\n\n<li>AI monitoring tools: to analyze visibility in engine-generated responses<\/li>\n\n\n\n<li><a href=\"https:\/\/seranking.com\/?ga=4541966&amp;source=link\" target=\"_blank\" rel=\"noopener\">SE Ranking<\/a>: one of the software packages used by our SEO agency for a 360\u00b0 SEO view of our customers&#8217; websites.  <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h4 class=\"wp-block-heading\">Recommendations for optimizing your site<\/h4>\n\n<ul class=\"wp-block-list\">\n<li>Create high-quality, well-structured content with keywords anchored in a rich semantic field.<\/li>\n\n\n\n<li>Integrate structured data to facilitate interpretation by algorithms<\/li>\n\n\n\n<li>Work on your internal links to reinforce your site&#8217;s thematic logic<\/li>\n\n\n\n<li>Adapt your editorial strategy to search intentions and conversational formats<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Discover our <a href=\"https:\/\/www.altosor-communication.com\/en\/wordpress-agency\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO-optimized WordPress website design<\/a> services<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-4-1024x576.jpg\" alt=\"website audit\" class=\"wp-image-23764\" title=\"\" srcset=\"https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-4-1024x576.jpg 1024w, https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-4-300x169.jpg 300w, https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-4-768x432.jpg 768w, https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-4-1536x864.jpg 1536w, https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-4.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Website auditing tools<\/h2>\n\n<p class=\"wp-block-paragraph\">To <strong>audit a website<\/strong> effectively, it&#8217;s essential to use high-performance <strong>SEO tools<\/strong> capable of analyzing the technical, semantic and strategic aspects of your site. These tools can detect <strong>blocking factors<\/strong>, identify <strong>pages to be optimized<\/strong>, and track the evolution of <strong>SEO positioning<\/strong> in <strong>search engine results<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\">Technical SEO tools<\/h3>\n\n<p class=\"wp-block-paragraph\">These tools analyze the <strong>technical structure<\/strong> of your website:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Search Console<\/strong>: for monitoring<strong>indexing<\/strong>, <strong>crawl errors<\/strong>, <strong>queries<\/strong> and <strong>indexed pages<\/strong><\/li>\n\n\n\n<li><strong>Google Analytics<\/strong>: track <strong>KPIs<\/strong>, <strong>bounce rate<\/strong>, <strong>conversions<\/strong> and <strong>site traffic<\/strong><\/li>\n\n\n\n<li><strong>GTmetrix<\/strong> and <strong>PageSpeed Insights<\/strong>: measure <strong>site<\/strong> <strong>loading speed<\/strong> and <strong>performance<\/strong><\/li>\n\n\n\n<li><strong>Screaming Frog SEO Spider<\/strong>: crawls <strong>URLs<\/strong> to detect <strong>missing tags<\/strong>, <strong>redirects<\/strong> and <strong>duplicate content<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Semantic SEO and content tools<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">These tools analyze <strong>editorial quality<\/strong>, <strong>keywords<\/strong> and <strong>semantic structure<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>SEMrush<\/strong>, <strong>Ahrefs<\/strong>, <strong>Ubersuggest<\/strong>: to analyze the <strong>keywords on which your site is positioned<\/strong>, <strong>backlinks<\/strong>, and <strong>competing content<\/strong>.<\/li>\n\n\n\n<li><strong>YourTextGuru<\/strong>, <strong>1.fr<\/strong>, <strong>TextOptimizer<\/strong>: to enrich the <strong>semantic field<\/strong> and improve <strong>content relevance<\/strong><\/li>\n\n\n\n<li><strong>Copyscape<\/strong>, <strong>Siteliner<\/strong>: to detect <strong>duplicate content<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Learn how to <a href=\"https:\/\/www.altosor-communication.com\/en\/web-editor\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimize your web content with an SEO copywriter<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>SEO popularity and netlinking tools<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">These tools evaluate your site&#8217;s <strong>reputation<\/strong> and the quality of <strong>incoming links<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Majestic SEO<\/strong>: to analyze <strong>trust flow<\/strong>, <strong>number of backlinks<\/strong> and <strong>referring links<\/strong><\/li>\n\n\n\n<li><strong>Ahrefs<\/strong>: to monitor <strong>external links<\/strong>, <strong>anchors<\/strong> and <strong>referring domains<\/strong><\/li>\n\n\n\n<li><strong>Google Disavow Tool<\/strong>: to disavow <strong>toxic links<\/strong> that are detrimental to <strong>natural referencing<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Tools for AI audit and conversational SEO<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">As <strong>AI algorithms<\/strong> evolve, it becomes crucial to use the right tools:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>AnswerThePublic<\/strong>, <strong>AlsoAsked<\/strong>: to identify <strong>frequently asked questions<\/strong> by Internet users<\/li>\n\n\n\n<li><strong>Schema Markup Generator<\/strong>: for creating <strong>structured data<\/strong> compatible with AI engines<\/li>\n\n\n\n<li><strong>Surfer SEO<\/strong>, <strong>Frase.io<\/strong>: optimizing content for <strong>search intent<\/strong> and <strong>conversational formats<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Explore our complete guide to <a href=\"https:\/\/www.altosor-communication.com\/en\/blog\/conducting-an-effective-seo-audit-of-your-website-a-practical-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO website auditing<\/a><\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-1-1024x576.jpg\" alt=\"website audit\" class=\"wp-image-23758\" title=\"\" srcset=\"https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-1-1024x576.jpg 1024w, https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-1-300x169.jpg 300w, https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-1-768x432.jpg 768w, https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-1-1536x864.jpg 1536w, https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Key steps for auditing a website<\/h2>\n\n<p class=\"wp-block-paragraph\">An effective <strong>website audit<\/strong> is based on a rigorous methodology, combining technical, semantic and competitive analysis. Here are the main steps to follow for a complete and structured <strong>audit of your site<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\">Web page and URL analysis<\/h3>\n\n<p class=\"wp-block-paragraph\">Each <strong>web page<\/strong> must be analyzed individually to verify its relevance, structure and role in the site&#8217;s<strong>tree structure<\/strong>. The aim is to : <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Identify <strong>strategic pages<\/strong><\/li>\n\n\n\n<li>Check <strong>URL structure<\/strong> (readability, keywords, hierarchy)<\/li>\n\n\n\n<li>Detecting <strong>orphaned<\/strong> or duplicate <strong>pages<\/strong> <\/li>\n\n\n\n<li>Evaluate the <strong>number of indexed pages<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">Check tags (title, meta description, Hn)<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>HTML tags<\/strong> play a key role in <strong>natural referencing<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>The <strong>title tag<\/strong> must be unique, descriptive and contain the <strong>main keyword<\/strong>.<\/li>\n\n\n\n<li><strong>Meta<\/strong> descriptions must encourage clicks in <strong>search results<\/strong><\/li>\n\n\n\n<li><strong>Hn tags<\/strong> (H1, H2, H3&#8230;) must structure the content in a logical way.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">Content analysis: duplication, relevance, keywords<\/h3>\n\n<p class=\"wp-block-paragraph\">The <strong>content of your site<\/strong> must be original, relevant and optimized:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Duplicate content<\/strong> detection (internal or external)<\/li>\n\n\n\n<li>Checking <strong>keyword density<\/strong><\/li>\n\n\n\n<li>Analysis of the <strong>keywords on which each page is positioned<\/strong><\/li>\n\n\n\n<li>Assessment of <strong>semantic relevance<\/strong> and <strong>added value<\/strong> for the user<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">Analysis of internal links and external links<\/h3>\n\n<p class=\"wp-block-paragraph\">Effective <strong>internal linking<\/strong> improves navigation and <strong>SEO positioning<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Check <strong>internal links<\/strong> between pages<\/li>\n\n\n\n<li>Optimizing <strong>link anchors<\/strong><\/li>\n\n\n\n<li>Detecting <strong>broken links<\/strong><\/li>\n\n\n\n<li>Evaluation of <strong>external links<\/strong> (to reliable sources or partners)<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">Check indexing and sitemap<\/h3>\n\n<p class=\"wp-block-paragraph\">Correctly<strong>indexing<\/strong> your pages is essential for appearing in the <strong>SERPs<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Check <strong>indexed<\/strong> pages via <strong>Google Search Console<\/strong><\/li>\n\n\n\n<li>Checking the <strong>sitemap.xml<\/strong> file<\/li>\n\n\n\n<li>Analysis of <strong>robots.txt<\/strong> file<\/li>\n\n\n\n<li>Identification of blocked or unindexed pages<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">Performance analysis: loading time, bounce rate, conversions<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Technical performance<\/strong> influences both <strong>SEO<\/strong> and<strong>user experience<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Loading time<\/strong> measurement (desktop and mobile)<\/li>\n\n\n\n<li>Analysis of <strong>bounce rate<\/strong> and <strong>conversion rate<\/strong><\/li>\n\n\n\n<li>Assessment of <strong>mobile compatibility<\/strong> (responsive design)<\/li>\n\n\n\n<li><strong>KPI<\/strong> tracking via <strong>Google Analytics<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">Analysis of competitors and positioning<\/h3>\n\n<p class=\"wp-block-paragraph\">Compare your site with those of your <strong>direct competitors<\/strong> to identify opportunities:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Analysis of <strong>SEO positioning<\/strong> on <strong>strategic keywords<\/strong><\/li>\n\n\n\n<li>Study of competitor <strong>backlinks<\/strong> <\/li>\n\n\n\n<li>Evaluation of <strong>content<\/strong>, <strong>structure<\/strong> and <strong>popularity<\/strong><\/li>\n\n\n\n<li>Identify <strong>differentiating levers<\/strong> to exploit<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-8-1024x576.jpg\" alt=\"website audit\" class=\"wp-image-23770\" title=\"\" srcset=\"https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-8-1024x576.jpg 1024w, https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-8-300x169.jpg 300w, https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-8-768x432.jpg 768w, https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-8-1536x864.jpg 1536w, https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-8.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Search engine optimization and artificial intelligence<\/h2>\n\n<p class=\"wp-block-paragraph\">The arrival of search engines incorporating<strong>generative artificial intelligence<\/strong> (AI), such as <strong>Google SGE<\/strong>, <strong>Bing Copilot<\/strong> and <strong>ChatGPT<\/strong>, is overturning the traditional rules of <strong>SEO<\/strong>. These technologies are changing the way <strong>web pages<\/strong> are analyzed, selected and displayed in <strong>search results<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\">How are AI search engines changing the rules of SEO?<\/h3>\n\n<p class=\"wp-block-paragraph\">AI engines no longer simply rank pages according to keywords: they <strong>synthesize<\/strong> answers from multiple sources, giving priority to <strong>structured<\/strong>, <strong>reliable<\/strong> and <strong>contextually relevant<\/strong> content. This means: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Greater emphasis on <strong>semantics<\/strong> and<strong>search intent<\/strong><\/li>\n\n\n\n<li>A selection of content capable of <strong>directly answering<\/strong> a question<\/li>\n\n\n\n<li>A preference for sites with strong <strong>authority<\/strong> and an optimized <strong>user experience<\/strong> <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">  The importance of content optimized for direct response and conversational search<\/h3>\n\n<p class=\"wp-block-paragraph\">To appear in <strong>AI-generated results<\/strong>, it&#8217;s essential to produce content:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Structured in <strong>question-and-answer<\/strong> format<\/li>\n\n\n\n<li>Enriched with <strong>FAQs<\/strong>, <strong>clear headings<\/strong> and <strong>concise paragraphs<\/strong><\/li>\n\n\n\n<li>Optimized for <strong>long-tail queries<\/strong> and <strong>voice search<\/strong><\/li>\n\n\n\n<li>Written in natural, yet precise, language to match <strong>conversational patterns<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">Data structuring: schema.org, tagging, voice compatibility<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Structured data<\/strong> plays a key role in helping AI engines understand content:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Use of <strong>schema.org tags<\/strong> for articles, products, reviews, events, etc.<\/li>\n\n\n\n<li><strong>Clear markup<\/strong> (Hn, lists, tables) to facilitate information extraction<\/li>\n\n\n\n<li>Optimization for <strong>voice search<\/strong>: short sentences, conversational tone, synthetic answers<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">Recommendations for appearing in the first results generated by AI<\/h3>\n\n<p class=\"wp-block-paragraph\">To maximize your chances of being selected by AI engines, here are a few recommendations:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Create <strong>expert<\/strong>, <strong>reliable<\/strong>, <strong>value-added<\/strong> content<\/li>\n\n\n\n<li>Work on your <strong>internal links<\/strong> to reinforce thematic coherence<\/li>\n\n\n\n<li>Integrate <strong>structured data<\/strong> on every strategic page<\/li>\n\n\n\n<li>Monitor your <strong>popularity<\/strong> (backlinks, mentions, notoriety)<\/li>\n\n\n\n<li>Analyze <strong>conversational queries<\/strong> with tools such as <strong>AnswerThePublic<\/strong> or <strong>AlsoAsked<\/strong><\/li>\n\n\n\n<li>Update your content regularly to stay <strong>relevant<\/strong> and <strong>up-to-date<\/strong><\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-6-1024x576.jpg\" alt=\"website audit\" class=\"wp-image-23768\" title=\"\" srcset=\"https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-6-1024x576.jpg 1024w, https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-6-300x169.jpg 300w, https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-6-768x432.jpg 768w, https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-6-1536x864.jpg 1536w, https:\/\/www.altosor-communication.com\/wp-content\/uploads\/2025\/09\/audit-site-web-6.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Interpreting the results of a website audit<\/h2>\n\n<p class=\"wp-block-paragraph\">Once the<strong>SEO audit<\/strong> has been carried out, it&#8217;s essential to <strong>interpret the data<\/strong> collected to derive <strong>concrete recommendations<\/strong>. The aim is to transform <strong>technical<\/strong>, <strong>semantic<\/strong> and <strong>marketing<\/strong> analyses into <strong>strategic actions<\/strong> to improve <strong>SEO<\/strong> and <strong>site performance<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\">Identify weak points<\/h3>\n\n<p class=\"wp-block-paragraph\">The audit identifies the <strong>blocking factors<\/strong> that affect your site&#8217;s <strong>visibility<\/strong> in <strong>search engine results<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Non-indexed<\/strong> pages<\/li>\n\n\n\n<li><strong>Duplicate<\/strong> or irrelevant <strong>content<\/strong> <\/li>\n\n\n\n<li>Missing or poorly optimized <strong>meta tags<\/strong> <\/li>\n\n\n\n<li><strong>Loading time<\/strong> too long<\/li>\n\n\n\n<li>Inconsistent or insufficient <strong>internal meshing<\/strong> <\/li>\n\n\n\n<li>Low <strong>popularity<\/strong> (few quality <strong>backlinks<\/strong> or inbound links)<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">Prioritize optimizations<\/h3>\n\n<p class=\"wp-block-paragraph\">Not all identified problems can be corrected at once. An <strong>action plan<\/strong> must be drawn up based on : <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Impact on <strong>SEO positioning<\/strong><\/li>\n\n\n\n<li>Ease of use<\/li>\n\n\n\n<li>Available resources (technical, human, budgetary)<\/li>\n\n\n\n<li>Marketing objectives (traffic, conversions, brand awareness)<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Examples of priority optimizations :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Rewriting <strong>title tags<\/strong> and <strong>meta descriptions<\/strong><\/li>\n\n\n\n<li>Improving <strong>internal networking<\/strong><\/li>\n\n\n\n<li>Removing or revising <strong>duplicate content<\/strong><\/li>\n\n\n\n<li>Optimization of <strong>home pages<\/strong> and <strong>strategic pages<\/strong><\/li>\n\n\n\n<li>Implementation of a <strong>web analysis tool<\/strong> to monitor <strong>KPIs<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">Tracking performance over time<\/h3>\n\n<p class=\"wp-block-paragraph\">A <strong>website audit<\/strong> is not a one-off exercise. It must be part of an ongoing <strong>SEO strategy<\/strong>. To achieve this, we recommend :  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Set up <strong>SEO monitoring<\/strong> with tools such as <strong>Google Analytics<\/strong>, <strong>Search Console<\/strong>, or <strong>WordPress plugins<\/strong><\/li>\n\n\n\n<li>Tracking <strong>keyword positioning<\/strong><\/li>\n\n\n\n<li>Analyze <strong>bounce rate<\/strong>, <strong>page views<\/strong> and <strong>conversions<\/strong><\/li>\n\n\n\n<li>Conduct <strong>regular audits<\/strong> to adjust strategy<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Why entrust your audit to Altosor Communication?<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Using an <a href=\"https:\/\/www.altosor-communication.com\/en\/seo-agency\/\"><strong>SEO agency<\/strong> <\/a>agency like <a href=\"https:\/\/www.altosor-communication.com\/en\/\"><strong>Altosor Communication<\/strong><\/a>means benefiting from comprehensive, personalized support to improve your <strong>natural<\/strong> and <a href=\"https:\/\/www.altosor-communication.com\/en\/search-engine-advertising\/\"><strong>paid search<\/strong> <\/a>of your site, while optimizing your <a href=\"https:\/\/www.altosor-communication.com\/en\/marketing-campaign\/\"><strong>digital strategy<\/strong><\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Expertise in search engine optimization, paid search and web marketing<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Altosor Communication offers you a global approach to <a href=\"https:\/\/www.altosor-communication.com\/en\/search-engine-optimization\/\"><strong>SEO<\/strong><\/a> and   <strong>SEA (<\/strong><a href=\"https:\/\/www.altosor-communication.com\/en\/campaign-google-ads\/\"><strong>Google Ads<\/strong><\/a><strong>,  <\/strong><a href=\"https:\/\/www.altosor-communication.com\/en\/meta-ads\/\"><strong>Meta Ads<\/strong><\/a><strong>,  <\/strong><a href=\"https:\/\/www.altosor-communication.com\/en\/linkedin-ads\/\"><strong>Linkedin Ads<\/strong><\/a><strong>)<\/strong>combined with skills in  <a href=\"https:\/\/www.altosor-communication.com\/en\/search-engine-advertising\/\"><strong>webmarketing<\/strong><\/a>,  <a href=\"https:\/\/www.altosor-communication.com\/en\/tailor-made-websites\/\"><strong>website creation<\/strong><\/a>and  <a href=\"https:\/\/www.altosor-communication.com\/en\/redesign-internet\/\"><strong>WordPress website redesign<\/strong><\/a>. Our experts master <strong>search engine algorithms<\/strong>, <strong>conversion levers<\/strong> and <strong>analysis tools<\/strong> to boost your visibility.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Experienced SEO consultants<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Our <strong>SEO consultants<\/strong> carry out in-depth <strong>SEO audits<\/strong>, taking into account the specifics of your <strong>business sector<\/strong>, your <strong>CMS<\/strong>, and your <a href=\"https:\/\/www.altosor-communication.com\/en\/marketing-campaign\/\"><strong>marketing objectives<\/strong><\/a>. They help you <strong>analyze your site<\/strong>, identify <strong>blocking factors<\/strong>, and implement <strong>sustainable optimizations<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>A complete audit with detailed report and personalized recommendations<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Every Altosor <strong>website audit<\/strong> includes :<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Technical analysis<\/strong> (speed, indexing, compatibility)<\/li>\n\n\n\n<li><strong>Semantic analysis<\/strong> (content, keywords, markup)<\/li>\n\n\n\n<li><strong>Popularity analysis<\/strong> (backlinks, netlinking, trust flow)<\/li>\n\n\n\n<li>A clear, structured <strong>audit report<\/strong> with <strong>concrete recommendations<\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Strategic and operational support<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">In addition to auditing, Altosor can assist you in :<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Creating or redesigning your website<\/strong><\/li>\n\n\n\n<li>On-page and off-page<strong>SEO optimization<\/strong> <\/li>\n\n\n\n<li>The <a href=\"https:\/\/www.altosor-communication.com\/en\/campagne-netlinking\/\"><strong>netlinking<\/strong> <\/a>and <strong>inbound link<\/strong> management<\/li>\n\n\n\n<li><strong>Positioning tracking<\/strong> and <strong>KPI<\/strong> analysis<\/li>\n\n\n\n<li>Implementing a long-term <strong>SEO strategy<\/strong> <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Ready to boost your site&#8217;s visibility? Take action with Altosor <\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">You now have all the keys you need to understand the importance of a <strong>website audit<\/strong> and the steps you need to take to improve your <strong>SEO<\/strong>. But to go further, nothing beats the expertise of an experienced <strong>SEO agency<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">At <strong>Altosor Communication<\/strong>, we help you :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Identify <strong>technical obstacles<\/strong> and <strong>SEO opportunities<\/strong><\/li>\n\n\n\n<li>Setting up a customized <strong>SEO strategy<\/strong> <\/li>\n\n\n\n<li>Optimize your <strong>content<\/strong>, <strong>internal links<\/strong>, <strong>backlinks<\/strong> and <strong>performance<\/strong><\/li>\n\n\n\n<li>Track your <strong>KPIs<\/strong> and improve <strong>conversions<\/strong> over the long term<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Do you want concrete results?<\/strong><br\/>Request your <strong>free SEO audit<\/strong> now and benefit from a <strong>personalized diagnosis<\/strong> of your site.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.altosor-communication.com\/en\/blog\/altosor-communication-seo-agency-to-boost-your-online-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">Discover our SEO services<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.altosor-communication.com\/en\/wordpress-agency\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explore our SEO-optimized website creation solutions<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your company is facing an increasingly competitive digital environment. Auditing a website is an essential step for any company wishing to improve its search engine positioning. Whether you&#8217;re an SME, an e-commerce site or an agency, a complete SEO audit will help you identify technical weaknesses, semantic opportunities and optimization levers to generate more traffic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-23773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/www.altosor-communication.com\/en\/wp-json\/wp\/v2\/posts\/23773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.altosor-communication.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.altosor-communication.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.altosor-communication.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.altosor-communication.com\/en\/wp-json\/wp\/v2\/comments?post=23773"}],"version-history":[{"count":0,"href":"https:\/\/www.altosor-communication.com\/en\/wp-json\/wp\/v2\/posts\/23773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.altosor-communication.com\/en\/wp-json\/wp\/v2\/media\/23769"}],"wp:attachment":[{"href":"https:\/\/www.altosor-communication.com\/en\/wp-json\/wp\/v2\/media?parent=23773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.altosor-communication.com\/en\/wp-json\/wp\/v2\/categories?post=23773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.altosor-communication.com\/en\/wp-json\/wp\/v2\/tags?post=23773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}