{"id":1522,"date":"2022-03-23T17:54:29","date_gmt":"2022-03-23T16:54:29","guid":{"rendered":"https:\/\/www.altosor-communication.com\/guyane\/2022\/03\/23\/website-referencing-a-must-for-your-local-visibility-in-guyana-and-beyond\/"},"modified":"2022-10-27T08:09:37","modified_gmt":"2022-10-27T06:09:37","slug":"website-referencing-a-must-for-your-local-visibility-in-guyana-and-beyond","status":"publish","type":"post","link":"https:\/\/www.altosor-communication.com\/guyane\/en\/seo-en\/website-referencing-a-must-for-your-local-visibility-in-guyana-and-beyond\/","title":{"rendered":"Website referencing: A must for your local visibility in Guyana and beyond"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1522\" class=\"elementor elementor-1522 elementor-243\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77f51bf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77f51bf4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;ebce289&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-261c23f1\" data-id=\"261c23f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-604b9571 elementor-widget elementor-widget-text-editor\" data-id=\"604b9571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p>The <strong>SEO of a website<\/strong> is based on different practices and natural optimization tools that allow the website of a company to gain visibility through a good positioning in the results of different search engines. In other words, the SEO of your website seeks to make your pages appear in the first results that will be seen by Internet users during their <strong>searches<\/strong>.<\/p>\n<h2>Paid website referencing<\/h2>\n<div>To gain visibility quickly, paid search is a real asset. It comes as a complement to natural referencing. Its cost is relatively important depending on the keywords on which you choose to position yourself. Nevertheless, when you launch an e-commerce website, you generally need to get a quick visibility. Knowing that the first results of natural referencing take between 2 and 3 months, the <b>SEA<\/b> (Search Engine Acquisition) is an option that should not be neglected. It can even be continued on niche keywords, and therefore less expensive, once the natural referencing has begun to make its effect.<\/div>\n<div> <\/div>\n<h2>Free referencing of your site<\/h2>\n<p><\/p>\n<p>Also called <a href=\"https:\/\/www.altosor-communication.com\/guyane\/2022\/04\/08\/referencement-naturel\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a> for &#8221; <em>Search Engine Optimization<\/em> &#8220;, these techniques have for main objective to<strong>improve the visibility of your website<\/strong>, that is to say its positioning in the results pages for a certain number of keywords.<\/p>\n<p><\/p>\n<p>It is important to know that <strong>Google<\/strong> &#8216;s algorithm takes into account several dozen factors for <strong>natural website referencing<\/strong>. This means that it is almost impossible to know them all. However, it is quite possible to focus on 3 main aspects:<\/p>\n<p><\/p>\n<ul>\n<li>the technique (i.e. having a powerful site)<\/li>\n<li>semantics ( <strong>content<\/strong>)<\/li>\n<li>and authority (i.e. netlinking, inbound links).<\/li>\n<\/ul>\n<p><\/p>\n<p>It is <strong>important<\/strong> not to neglect any of these three essential aspects for the good referencing of classic or e-commerce website. Otherwise, you will quickly feel the negative impacts of this negligence on the good natural referencing of your website pages.  <\/p>\n<p><\/p>\n<figure><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.altosor-communication.com\/guyane\/wp-content\/uploads\/sites\/2\/2022\/02\/Agence.-digitale-hebergement-maintenance-site-web-Altosor-Communication-Guyane-.jpeg\" alt=\"Thinking about the referencing of your website in Guyana\" width=\"1024\" height=\"683\">\n<p> <\/p>\n<\/figure>\n<p><\/p>\n<h3>The basics of SEO<\/h3>\n<p><\/p>\n<p>The main objective of SEO is to improve a page so that it can get closer to the first place in the results pages (SERP). To do this, you need to understand the basics of SEO in a natural way, namely:<\/p>\n<p><\/p>\n<h3>Optimize your website with backlinks<\/h3>\n<p><\/p>\n<p>Optimizing your website does not mean that you should just focus on keywords and content. It is also essential to perform actions outside your site to impact your ranking in the results pages of the Google search <strong>engine<\/strong>.<\/p>\n<p><\/p>\n<p>This is what specialists call <em>Off-page SEO<\/em> or <em>Off-site SEO<\/em>. We are talking about <strong>link building<\/strong>, the Anglo-Saxon name for the steps taken to obtain backlinks, the main basis of off-page SEO.<\/p>\n<p><\/p>\n<p>As a reminder, <strong>backlinks <\/strong>are hyperlinks that come from the pages of other sites and that point to your pages. Hence the name<em>&#8220;backlink<\/em>&#8221; (link<strong> back <\/strong>or <strong>incoming link <\/strong>in French<strong>)<\/strong>. Thus, search engines will use backlinks from other sites as indicators of <strong>quality<\/strong> on the content of your pages. The more quality content and authority other sites have, the more important their links to yours will be.<\/p>\n<p><\/p>\n<p>In other words, a website with a number of valuable backlinks will be ranked higher by search engines than a site with fewer backlinks.<\/p>\n<p><\/p>\n<p>To obtain these famous links, you can contact the webmasters of websites whose pages are related and complementary to your activities or products. When these other sites have a good visibility (we speak here of ranking) and a good trust index (trusk rank), then they become good backlinks providers. Don&#8217;t hesitate to start by offering this type of exchange to your business partners<\/p>\n<p><\/p>\n<p>The goal is to build your brand and show yourself as a reference in your industry.  <strong>Netlinking <\/strong>can then be defined as a technique to increase the number of links pointing to your <strong>website<\/strong> in order to improve its popularity, and by extension, its positioning in the <strong>results of<\/strong> the Google search engine.  <\/p>\n<p><\/p>\n<p>There are several methods to get good backlinks. For example, you have <strong>linkbaiting, <\/strong>with which you can generate backlinks naturally through the quality of your content.<\/p>\n<p>A press relations operation or with bloggers can also bring you relevant links.<\/p>\n<p><\/p>\n<p>You can also leverage social networks, specifically sharing your inbound links on social networks. Finally, you can buy links. However, it is necessary to use it punctually because this practice is frowned upon by Google.<\/p>\n<p><\/p>\n<h3>Optimize your website with keywords<\/h3>\n<p><\/p>\n<p>To get a good <strong>\n  <em>ranking <\/em>\n<\/strong>(ranking) in the search results, it is important to identify what the<strong>user<\/strong> wants and how your products or services are likely to intersect with their desires.<\/p>\n<p><\/p>\n<p>In other words, you must also think about your site&#8217;s users and your target audience. This means that you have to <strong>optimize<\/strong> your pages by choosing keywords they are likely to search via Google and at the same time propose quality content to arouse their interest.<\/p>\n<p><\/p>\n<p>The choice of keywords is therefore essential in a basic <strong>SEO strategy<\/strong>. There are several SEO tools that can give you query ideas with data to help you brainstorm rationally.<\/p>\n<p><\/p>\n<p>Similarly, it is possible to target keywords by looking closely at those used by your company&#8217;s competitors. In addition, <strong>search intent<\/strong> should not be overlooked. It is the expectation of the user when he enters a query in a search engine.<\/p>\n<p><\/p>\n<p>You have 4 major types of search intent that account for 99% of all search terms:<\/p>\n<p><\/p>\n<ul>\n<li> <strong>Informational <\/strong> research intention (intention to learn something)<\/li>\n<li> <strong>Navigational <\/strong> search intention (site search without knowing its url)<\/li>\n<li> <strong>Transactional <\/strong> search intent (intent to buy something)<\/li>\n<li> <strong>Commercial <\/strong> search intent (search on a specific product).<\/li>\n<\/ul>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.altosor-communication.com\/guyane\/wp-content\/uploads\/sites\/2\/2022\/03\/referencement-site-guyane.webp\" alt=\"Referencing your website with keywords\" width=\"1024\" height=\"672\"><\/figure>\n<p><\/p>\n<h3>Conducting web audits<\/h3>\n<p><\/p>\n<p>An <strong>SEO audit<\/strong> is an in-depth analysis to discover the strengths and weaknesses of website SEO. This analysis allows us to provide effective and direct solutions to improve the referencing of your website.<\/p>\n<p><\/p>\n<p>It is not just about analyzing the <strong>traffic<\/strong> on your site, but also other criteria such as the keywords on which you are positioned, the &#8220;sitemap&#8221; (site map), the competition, the on-site\/off-site characteristics and other variables. In this perspective, the SEO expert can direct his analysis on different major axes, such as :<\/p>\n<p><\/p>\n<ul>\n<li><strong>The Onsite audit<\/strong>: this involves analyzing all the components of a site, in particular its performance, its structure, its tree structure, its internal linking, its internal redirections, etc.<\/li>\n<li><strong>The Offsite audit<\/strong> which is in fact a link audit or a netlinking audit: it consists in checking the quality, the variety and the adequacy of the backlinks in relation to the theme of your portal.<\/li>\n<li><strong>The semantic audit<\/strong> which studies the keywords on which your portal is positioned. It is therefore an inventory of your platform&#8217;s content where the verification concerns the length, quality and structure of the semantic fields you use.<\/li>\n<\/ul>\n<p><\/p>\n<h2>Google, the leader of search engines<\/h2>\n<p><\/p>\n<p>When we talk about website referencing, we immediately think of search engines. And in this field, Google remains the leader worldwide. In fact, it has a 91.49% market share in France, all devices combined. Worldwide, the search engine created in 1998 in Silicon Valley by Sergey Brin and Larry Page has impressive statistics:<\/p>\n<p><\/p>\n<ul>\n<li>80,000 requests per second, which represents 6.9 billion requests per day,<\/li>\n<li>Over 100 million GB of data stored on its servers,<\/li>\n<li>Sales of $182.52 billion in 2020.<\/li>\n<\/ul>\n<p><\/p>\n<p>It must be recognized that Google outperforms other search engines with its sophisticated algorithms. This allows him to obtain results that are both relevant and very precise.<\/p>\n<p><\/p>\n<p>Google also offers many free Internet tools to Internet users, such as the web browser  <strong>Google Chrome<\/strong>, from the messaging tool  <strong>Gmail<\/strong>, information issued on  <strong>Google news<\/strong>, <strong>Google maps<\/strong> and other online applications such as <strong>Google translation<\/strong>, <strong>Google Calendar<\/strong> and <strong>Google Drive<\/strong> storage. Not to mention the video conferencing application <strong>Google Meet<\/strong>, the collaborative messaging tool <strong>Google Chat<\/strong>, etc.<\/p>\n<p><\/p>\n<h2>How does Google boost your visibility on the web?<\/h2>\n<p><\/p>\n<p>In order to boost the natural referencing of a website, it is recommended to make it &#8220;Google friendly&#8221;. This means that you need to apply some web marketing practices. With this in mind, there are a number of tools you can use. These include:<\/p>\n<p><\/p>\n<ul>\n<li><a href=\"https:\/\/analytics.google.com\/analytics\/web\/#\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> which allows you to analyze the traffic of your website,<\/li>\n<li><a href=\"https:\/\/support.google.com\/business\/answer\/6300665?hl=fr\" target=\"_blank\" rel=\"noopener\">Google My Business<\/a> which focuses more on local referencing,<\/li>\n<li><a href=\"https:\/\/search.google.com\/search-console?hl=fr\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a> which is a free tool capable of monitoring Google robots,<\/li>\n<li><a href=\"https:\/\/www.googleadservices.com\/pagead\/aclk?sa=L&amp;ai=DChcSEwjD1r_IpeT2AhVc6eYKHTUUBIoYABAAGgJ3cw&amp;ohost=www.google.com&amp;cid=CAESbeD2eeDMfhZqnfOLg1hk4pKl94c902cSc8ky6B5r0X0Al9q_c8k8j0hWTXW3TeYr8Cx7bHbUv9jOuAkyMZNA4kEYOVSUXTMYNhNdj97EfHHx6uCmwIdLDrXax_JuTgNS8hUFwAc37JzXcSg-WbY&amp;sig=AOD64_2NdDLP8faqJHnHxARJvPEkOlWVog&amp;q&amp;adurl&amp;ved=2ahUKEwi8wrTIpeT2AhUryIUKHVEDBCgQ0Qx6BAgDEAE\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a> which is a paid keyword planner,<\/li>\n<li><a href=\"https:\/\/developers.google.com\/amp?hl=fr\" target=\"_blank\" rel=\"noopener\">Google AMP<\/a> which is a free form of coding to make mobile browsing on your portal faster.<\/li>\n<\/ul>\n<p><\/p>\n<p>There are also other tools like <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/lighthouse\/blipmdconlkpinefehnmjammfjpmpbjk?hl=fr\" target=\"_blank\" rel=\"noopener\">Google Lighthouse<\/a> or <a href=\"https:\/\/pagespeed.web.dev\/?hl=fr\" target=\"_blank\" rel=\"noopener\">Google PageSpeed<\/a>. However, it is recommended to contact a digital agency that is more familiar with the use of all these software and tools.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The SEO of a website is based on different practices and natural optimization tools that allow the website of a company to gain visibility through a good positioning in the results of different search engines. In other words, the SEO of your website seeks to make your pages appear in the first results that will [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-1522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en"],"_links":{"self":[{"href":"https:\/\/www.altosor-communication.com\/guyane\/en\/wp-json\/wp\/v2\/posts\/1522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.altosor-communication.com\/guyane\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.altosor-communication.com\/guyane\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.altosor-communication.com\/guyane\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.altosor-communication.com\/guyane\/en\/wp-json\/wp\/v2\/comments?post=1522"}],"version-history":[{"count":0,"href":"https:\/\/www.altosor-communication.com\/guyane\/en\/wp-json\/wp\/v2\/posts\/1522\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.altosor-communication.com\/guyane\/en\/wp-json\/wp\/v2\/media\/1468"}],"wp:attachment":[{"href":"https:\/\/www.altosor-communication.com\/guyane\/en\/wp-json\/wp\/v2\/media?parent=1522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.altosor-communication.com\/guyane\/en\/wp-json\/wp\/v2\/categories?post=1522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.altosor-communication.com\/guyane\/en\/wp-json\/wp\/v2\/tags?post=1522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}