{"id":1526,"date":"2022-04-08T10:45:49","date_gmt":"2022-04-08T08:45:49","guid":{"rendered":"https:\/\/www.altosor-communication.com\/guyane\/2022\/04\/08\/natural-referencing-for-your-website-how-to-please-google\/"},"modified":"2022-10-27T08:09:39","modified_gmt":"2022-10-27T06:09:39","slug":"natural-referencing-for-your-website-how-to-please-google","status":"publish","type":"post","link":"https:\/\/www.altosor-communication.com\/guyane\/en\/seo-en\/natural-referencing-for-your-website-how-to-please-google\/","title":{"rendered":"Natural referencing for your website – How to please Google?"},"content":{"rendered":"\t\t
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Search Engine Optimization (<\/strong> SEO<\/strong> )<\/strong> includes all the techniques that search engines use to rank the results that they present to Internet users when they make a request<\/strong>. In other words, it is the art of positioning your website on Google<\/strong>, which is the search<\/strong> engine<\/strong> most used by Internet users today. To decide which pages are relevant, and which are not, Google has set up several hundred criteria: these are the criteria that Google’s natural referencing<\/strong> aims to apply.<\/p>\n

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The expression SEO<\/strong> or “Search Engine Optimization” can also refer to natural referencing. This means that it aims to<\/strong>improve the visibility of your <\/strong>website<\/strong> on Google<\/strong>.<\/p>\n

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Therefore, any company, association or community that has its own website has an interest in prioritizing its referencing in its overall strategy. All these entities are wondering what are the best techniques to improve their SEO <\/strong>in order to gain positions in the SERPs<\/strong> or search engine results. The other questions they ask themselves are: “which professional to contact to improve the natural referencing? Or “what is the cost to make this happen?<\/p>\n

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Why is natural referencing essential for the referencing of your website?<\/strong><\/h2>\n

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All companies that have their own website should not neglect natural referencing<\/strong>. The latter allows to increase<\/strong> the traffic<\/strong> on their portal. Indeed, there is no point in wasting time and money to create a website if the number of visitors is counted on the fingers of each hand! That’s why you should be concerned aboutoptimizing<\/strong> it to increase the number of visits. It is true that the position of<\/strong> your page on the search results has a considerable influence on the number of visitors to your platform. This traffic generated by Google referencing<\/strong> is sustainable over the long term. Unlike a traditional advertising campaign, whose effects stop as soon as you stop injecting money, SEO continues to attract traffic (and produce interactions or leads) even when you stop optimizing it.<\/p>\n

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\"Natural<\/figure>\n

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For example, the average click-through rate for the page in the first position in the search engine results is 36%, compared to 33% for the page in the second position and so on. This means that better positioning translates into more traffic<\/strong>. On the other hand, in the space of a few years, natural referencing<\/strong> has become an excellent way not only to attract qualified visitors<\/strong> to your portal, but also to keep them loyal. Indeed, by consulting your pages on a regular basis, they show interest in the content<\/strong> you offer them. In other words, it is the prospects that come to you through this technique. It is therefore no longer necessary to do active prospecting, which represents a significant saving of time and money for the head of the company or the marketing department of a company.<\/p>\n

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Finally, there is a major advantage to using natural referencing<\/strong>: it is the improvement of the visibility of <\/strong>your company<\/strong>‘swebsite<\/strong>. Indeed, the increase in traffic translates into the possibility of transforming potential customers into confirmed customers. As a result, you will be able to sell more of your products or services, and thus increase your turnover, which will ensure the sustainability of your business. We can therefore say that a good referencing is the basis of a successful communication campaign. Therefore, you benefit from an important return on investment. However, regular updates are essential.<\/p>\n

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How does SEO work?<\/strong><\/h2>\n

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It is essential to know how a search engine will proceed with the natural referencing<\/strong> of hundreds of millions of websites. Specifically, it is interesting to know how it will determine which portal it will place in first position, second position, and so on. These questions are essential to find the right SEO<\/strong> strategy<\/strong> to activate the right levers.<\/p>\n

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1. SEO and user satisfaction<\/p>\n

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As a general rule, the search engine aims to build user loyalty. To this end, it uses an algorithm that is used to determine the ranking of the results that it will propose to Internet users. More precisely, it is the results that seem the most relevant in order to respond to the request made by the latter.<\/p>\n

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