{"id":9506,"date":"2021-12-09T14:12:28","date_gmt":"2021-12-09T13:12:28","guid":{"rendered":"https:\/\/www.altosor-communication.com\/martinique\/newsletter-creation-and-distribution-of-professional-emails\/"},"modified":"2022-10-27T08:18:32","modified_gmt":"2022-10-27T06:18:32","slug":"newsletter-creation-and-distribution-of-professional-emails","status":"publish","type":"page","link":"https:\/\/www.altosor-communication.com\/martinique\/en\/newsletter-creation-and-distribution-of-professional-emails\/","title":{"rendered":"Newsletter : Creation and distribution of professional emails"},"content":{"rendered":"\t\t
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Sending a newsletter to your customers and prospects has become an essential marketing practice<\/strong> in any business. <\/span><\/p>\n

A newsletter can be defined as the transmission by email of a message written by a company to inform its customers of its activities, share relevant content, news and exclusive offers. Thus, a newsletter or an e-mailing campaign allows you to create regular content for your customers, to develop your sales thanks to qualified leads from your subscribers or to target new prospects to increase your customer base. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Creation and distribution of newsletters<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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According to a Campaign Monitor study, in 2020, the open rate for newsletters was 17.80 percent<\/span>. <\/b>However, the writing of a newsletter must respect certain codes that the team of <\/span>
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\n<\/a> Altosor Communication’s team of editors and copywriters have mastered perfectly, in order to maximize the opening rate of your mailings. <\/span> <\/p>\n

Do not hesitate to consult
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\n\t\t\t\t\tWe propose the creation, the drafting and the sending of emailing campaign for you in the limit of 8 000 addresses maximum by sending.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Creation and distribution of newsletters<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If you are just starting out with email campaigns, here are the essential steps to set up a newsletter for your business:<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1- Choose a powerful emailing and autoresponder software \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Different solutions exist to collect all your subscriber emails, administer and prepare the campaigns. Some integrate more or less developed functionalities including a CRM part in order to better differentiate your customers and prospects. Among the existing solutions for the creation and distribution of newsletters<\/b>, we can mention eTarget<\/a>, Mailchimp, Mailjet, Sendinblue, Fluent CRM or Converkit. The choice of software will depend on your needs and the scalability of the solution.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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2- Integrate an Opt-in newsletter registration module on your website<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We create, integrate and install a specific field on your website to collect emails. This is linked to the autoresponder of your choice. This registration form will allow you to collect in a short time the data of your readers, in accordance with the requirements of the current RGPD, for future emailing campaigns, or for sending new newsletter topics. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3- Creating the design of your newsletter\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The next step is to create the graphic template of your newsletter according to your visual identity and the objectives of your email campaigns. You don’t know how to do it? <\/span><\/p>\n

Our team of <\/span>
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\n your graphic charter, your logo, your banners<\/span>
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We test the newsletter display on PC, Tablet and Mobile to ensure the best possible customer experience. A test phase for sending and receiving mail is also included.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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4- Newsletter writing: originality and impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our team of copywriters will advise you and write the content of your newsletter for you while respecting the objectives of your campaign. A maximum of 800 words will be possible per newsletter. Royalty-free images will be used, but feel free to provide us with your own images that will perfectly illustrate your newsletter. <\/span><\/p>\n

Different subjects can be addressed in the newsletter, for example: promotion of your company’s news, new products or services, advice and any relevant information for your subscriber base and potential prospects. <\/span><\/p>\n

The goal is to get a response to a call to action in the form of opening the newsletter, clicking, visiting your site, and even buying or making an appointment. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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5- Emailing campaign \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We also propose the creation, the writing and the sending of emailing campaign for you in the limit of 8 000 addresses maximum by sending. This rate also includes a report and an optimization of your erroneous addresses. <\/span><\/p>\n

According to a frequency of time to be defined, your audience will be able to receive your newsletter generally monthly or weekly, according to your news. It is essential to have a regularity in your sendings<\/strong> so that your newsletter becomes an appointment awaited by your subscribers. <\/span><\/p>\n

It is also possible to create newsletters differentiated according to your targets (customers, prospects, partners) in order to transmit the appropriate messages. As such, Altosor Communication assists you in defining your positioning and your key messages<\/strong> in order to be sure to differentiate yourself from your competitors and to respond to the needs and issues of your various audiences. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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6 - Marketing mailings and commercial prospecting <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Get databases and integrate them into your autoresponder, we take care of your data management, we look for qualified targets. We can also take care of telephone prospecting, as well as lead generation according to your sector of activity and your strategy. Whatever your needs are, we are here to listen to you and advise you in the best possible way to propose a tailor-made offer.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Creation and distribution of newsletters<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Frequently asked questions about newsletters\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We recommend that you limit your mailing to 8,000 recipients so that your mailing is not considered and reported as spam. In this case, your newsletter may end up in your subscribers’ spam or junk mail boxes and may be blacklisted by internet or email providers.<\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tWhat is the difference between a newsletter and an autoresponder?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

A newsletter is an email that you send at regular intervals: monthly, bimonthly, weekly … An autoresponder is an email or a sequence of emails, sent when someone registers to your website. <\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Depending on the type of message, and the company you own, it is possible to do a weekly, monthly or bi-monthly newsletter. During a digital or non-digital product launch, it is also possible to do one email marketing per day. Regularity is mostly a function of the content you send to your customers. Indeed, the risk of sending a newsletter too regularly or not enough is to bore your subscribers or to lose them, because your newsletter is too long. We are at your side to advise you on the best frequency of distribution of your newsletter.<\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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We invite you to use links rather than attachments to avoid weighing down your emails, by using Google Drive or any other type of drive or secure website. The risk of including attachments is also that your email ends up directly in the spam of your subscribers. <\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t