{"id":9633,"date":"2021-12-20T13:50:00","date_gmt":"2021-12-20T12:50:00","guid":{"rendered":"https:\/\/www.altosor-communication.com\/martinique\/2021\/12\/20\/10-tips-for-writing-an-effective-newsletter\/"},"modified":"2022-10-27T08:18:27","modified_gmt":"2022-10-27T06:18:27","slug":"10-tips-for-writing-an-effective-newsletter","status":"publish","type":"post","link":"https:\/\/www.altosor-communication.com\/martinique\/en\/10-tips-for-writing-an-effective-newsletter\/","title":{"rendered":"10 tips for writing an effective newsletter"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You have collected the email addresses of your customers or prospects and you want to send a newsletter, but you do not know how to write a newsletter that is relevant? Discover and apply the following 9 points to write the best possible newsletter. Spoiler alert, we won&#8217;t talk about the construction part, nor the HTML structure in this article. Let&#8217;s go for the 10 tips to write an effective newsletter!<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>  1. Did you know about mailings and newsletters?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Before getting into the heart of the matter, let&#8217;s talk about numbers. According to Statista, in 2019, 3.9 billion people in the world use email, by 2022, we are expected to grow to 4.3 billion. Thus, the number of emails sent per day is expected to reach 347.3 billion by 2022.<\/p>\n\n<p class=\"wp-block-paragraph\">Moreover, according to DMA, the ROI, or return on investment, of an emailing is 35 \u20ac for 1 \u20ac spent, it is the most profitable marketing strategy on the market.<\/p>\n\n<p class=\"wp-block-paragraph\">Nearly 81% of SMBs believe that mailing is their primary distribution and communication channel, but also the best retention channel (Emarsys).<\/p>\n\n<p class=\"wp-block-paragraph\">The open rate for a welcome email is 82% (Get Response), compared to 22% for subsequent emails (IBM).<\/p>\n\n<p class=\"wp-block-paragraph\">According to the CNCD, nearly 34% of consumers would like to receive promotional e-mails at least once a week.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>2. How to create the perfect newsletter?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">The newsletter allows you to create a close link, a privileged link with the readers to build loyalty. However, it is important to know their expectations in order to create content that will best meet them. Emailing, on the other hand, allows for direct promotion and sales, so it will not be the same writing codes.  <\/p>\n\n<p class=\"wp-block-paragraph\">Remember that these people have signed up to receive your newsletter on their own, which is an initial interest in the content that your company can provide.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>  3. What is a good object and a good title?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">The first and most important step to get your newsletter opened is the subject line. Marketingdive claims that a simple, personalized email subject line offers an increase in email open rates ranging from 50% to 58%. Ideally, your newsletter subject line should be between 40 and 50 characters long so that it can be displayed in full on almost all devices and messengers.<\/p>\n\n<p class=\"wp-block-paragraph\">Concerning the title, it must be punchy and catchy to incite the user to open the email and then, once the newsletter is opened, he will want to stay and read its content. If the subscriber doesn&#8217;t know where they are going with this email, they may close the email and put it in the trash. A hypnotic or intriguing tagline will hold the reader&#8217;s attention, for example: The well kept secret of editors for an impactful newsletter.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>  4. How to avoid the spam box?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Spam filters are becoming more and more widespread. Here are some reminders or tips to avoid appearing as a spammer:<\/p>\n\n<ul class=\"wp-block-list\"><li>Always keep the same sender name, which guarantees you to be recognized and certified.<\/li><li>Send your large-scale emailing campaigns in several times.<\/li><li>Create quality content.<\/li><li>Do not use a mail database.<\/li><li>Ship at regular intervals and at the correct frequency.<\/li><li>Avoid using too much capitalization at all costs.<\/li><li>Above all, do not put any attachment, prefer links to drives or website.<\/li><\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>  5. Propose a responsive newsletter<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">When we talk about a &#8220;responsive&#8221; application or website, it means that these tools respect certain standards in order to be adapted to all media.<\/p>\n\n<p class=\"wp-block-paragraph\">50% of readers check their emails, and therefore newsletters, on their mobile. Thus, it is essential that the content of the newsletter is responsive and corresponds to all formats: PC, Tablet and mobile.<\/p>\n\n<p class=\"wp-block-paragraph\">For a pleasant reading, it is recommended to use a basic font, colors with a strong contrast, as well as a font size of minimum 16 px.<\/p>\n\n<p class=\"wp-block-paragraph\">Insert images to break up the text, 50% text and 50% image. Be careful, the images should not be too heavy as they may slow down the display of the mail. Knowing that it is a web support, it is not necessary that your images are in high definition.  <\/p>\n\n<p class=\"wp-block-paragraph\">Your newsletter and your images should not exceed 600 px in width in order to be readable on mobile.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.altosor-communication.com\/martinique\/wp-content\/uploads\/sites\/3\/2021\/12\/10-conseils-pour-re&#x301;diger-une-newsletter-percutante-Altosor-.jpeg\" alt=\"\" class=\"wp-image-5030\"\/><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>  6. Insert a summary in your newsletter<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">If your newsletter is built in several parts, with several different topics, we advise you to include a summary with anchors. The summary will allow readers to go directly to what interests them in your email.<\/p>\n\n<p class=\"wp-block-paragraph\">You can also put links, so that subscribers land directly on your website from your newsletter.<\/p>\n\n<p class=\"wp-block-paragraph\">Offer quality content<\/p>\n\n<p class=\"wp-block-paragraph\">Before you start, it is important to define the objective of your newsletters, the targets and the type of content you want to offer them. In order to avoid unsubscribes, you must provide relevant information, for this you can use :<\/p>\n\n<ul class=\"wp-block-list\"><li>Valuing your expertise in a field,<\/li><li>Storytelling about you and your company,<\/li><li>Share important numbers from a survey, study or reliable sources,<\/li><li>Talk about your products or services,<\/li><li>Tell the story of the design or realization of a product,<\/li><li>Propose promotional offers,<\/li><li>To provide a solution to one of their problems.<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">According to Co-marketing-news, the reading time of a newsletter is 15 seconds on a computer and 27 seconds on a cell phone, so your newsletter must be short and above all effective.<\/p>\n\n<p class=\"wp-block-paragraph\">To attract the attention of your recipients, you can insert after the title a text or a key figure that you will highlight with a larger font, italic font, underlining, bolding, or image.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>  7. Forbidden words in an email<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Some words should be banned from your newsletters, in order to avoid the spam box, but also to avoid scaring your readers away. Here are some examples.  <\/p>\n\n<p class=\"wp-block-paragraph\">First of all, most of the words that refer to money or payment: bill, paypal, cash, money, fast money, earnings, free, special offer, promotion, refund, discount, rebate, cheap, bank card &#8230;<\/p>\n\n<p class=\"wp-block-paragraph\">Then, we find the words that express the notion of urgency: urgent, do it fast, never seen before, wonderful, limited offer, sales, more sales, click here, buy, marketing &#8230;<\/p>\n\n<p class=\"wp-block-paragraph\">And finally, the lexical fields of health, sex and drugs are to be proscribed to the maximum: diet, weight loss, wrinkles, valium, xanax, cure, casino, drugs, dating, singles, streaming, downloading film &#8230;<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>  8. Include a call to action<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Sending a newsletter is useless without a precise objective and if you do not integrate a CTA (call to action). You can insert links, buttons, clickable images, text, anything that will engage the reader. Calls to action are levers for:<\/p>\n\n<ul class=\"wp-block-list\"><li>Bring more readers to your blog<\/li><li>Collect qualified leads<\/li><li>Make more sales<\/li><li>Attract more customers to the store<\/li><li>Increase the number of participants in an event<\/li><li>Encourage to make an appointment or to ask for information&#8230;<\/li><\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>  9. Personalize your newsletters<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Including the first or last name of your recipients in your newsletter is a plus, as it creates an even stronger bond of proximity. The reader can feel that they are unique and that you are speaking directly to them.<\/p>\n\n<p class=\"wp-block-paragraph\">Remember, to be GDPR compliant, you must offer your readers the ability to easily unsubscribe from your newsletter. Most of the time, this option is automatically integrated in every emailing solution template.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>  10. Be regular in your mailings<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Regularity is the key to keeping your subscribers. If you send emails too frequently it will be invasive and if they are too infrequent, it is useless because you risk being forgotten.<\/p>\n\n<p class=\"wp-block-paragraph\">Create a meeting with your readers, you can ask them the question via a questionnaire, or a survey on social networks to define the rhythm of sending newsletters and its content.<\/p>\n\n<p class=\"wp-block-paragraph\">If you don&#8217;t know what content to put in your newsletter every week or every day, lower the frequency and number of newsletters to avoid a wave of unsubscribes. However, do not reduce the number of newsletters without informing your readers first.<\/p>\n\n<p class=\"wp-block-paragraph\">You want to set up a newsletter for your customers or prospects but you don&#8217;t know what to say or you don&#8217;t have the time to devote to it, the experienced communication and marketing consultants of Altosor Communication agency are here to advise you.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/altosor-communication-martinique.com\/contact-altosor\/\" target=\"_blank\" rel=\"noopener\">Ready to get started? Contact us for more information!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You have collected the email addresses of your customers or prospects and you want to send a newsletter, but you do not know how to write a newsletter that is relevant? Discover and apply the following 9 points to write the best possible newsletter. Spoiler alert, we won&#8217;t talk about the construction part, nor the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9409,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,33],"tags":[],"class_list":["post-9633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-en","category-entrepreneurs"],"_links":{"self":[{"href":"https:\/\/www.altosor-communication.com\/martinique\/en\/wp-json\/wp\/v2\/posts\/9633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.altosor-communication.com\/martinique\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.altosor-communication.com\/martinique\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.altosor-communication.com\/martinique\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.altosor-communication.com\/martinique\/en\/wp-json\/wp\/v2\/comments?post=9633"}],"version-history":[{"count":0,"href":"https:\/\/www.altosor-communication.com\/martinique\/en\/wp-json\/wp\/v2\/posts\/9633\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.altosor-communication.com\/martinique\/en\/wp-json\/wp\/v2\/media\/9409"}],"wp:attachment":[{"href":"https:\/\/www.altosor-communication.com\/martinique\/en\/wp-json\/wp\/v2\/media?parent=9633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.altosor-communication.com\/martinique\/en\/wp-json\/wp\/v2\/categories?post=9633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.altosor-communication.com\/martinique\/en\/wp-json\/wp\/v2\/tags?post=9633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}