{"id":9683,"date":"2022-01-20T06:30:00","date_gmt":"2022-01-20T05:30:00","guid":{"rendered":"https:\/\/www.altosor-communication.com\/martinique\/2022\/01\/20\/website-creation-what-type-of-website-should-i-choose-for-my-company\/"},"modified":"2025-04-01T13:05:12","modified_gmt":"2025-04-01T11:05:12","slug":"choose-type-website","status":"publish","type":"post","link":"https:\/\/www.altosor-communication.com\/martinique\/en\/choose-type-website\/","title":{"rendered":"Website creation: What type of website should I choose for my business in Martinique?"},"content":{"rendered":"\n

According to the statistics dated June 2020, the number of websites in the world was 1.78 billion. This figure rose to 1.84 billion in March 2021. This illustrates perfectly the development of the Internet and the need for organizations of all sizes to have a website in order to be visible on the Internet. Depending on your sector of activity, the Internet is also an indispensable tool for expanding your network of prospects, sometimes beyond your borders. Still it is necessary to make the right choices and to project yourself in the future in order to choose the style before the creation of website which will answer perfectly the needs and objectives of your company. To advise and support you in the design and development of your website, don’t hesitate to call on a digital agency in Martinique<\/strong> to help you.<\/p>\n\n

Define your current and future needs<\/strong> <\/p>\n\n

Before starting to create a website<\/a>, it’s essential to define your exact needs. To do this, you have to think about your current needs, but also about the long term. Indeed, even if you do not necessarily plan to sell via your website in the immediate future, it does not mean that you will not want to offer your products online in one or two years for example. Thus, it is preferable to be accompanied by professionals of the creation of Internet site so that your Web site is evolutionary and can answer your current and future needs. You will also need to think carefully about the different features and tools you want to use (newsletter registration form, online booking, payment, chat, integration with your CRM…). Finally, it is essential to work on the plan or tree structure of your site.<\/p>\n\n

Moreover, today’s Internet users are increasingly using a smartphone, cell phone or tablet to connect. It is therefore particularly interesting to have a website adapted for these different devices so that its design is not spoiled by a display problem. It is essential to take this into account when creating your site so that it is responsive and compatible regardless of the screen or browser used. You can easily find a digital agency<\/strong> in the Caribbean to offer you the right solution.<\/p>\n\n

Depending on the complexity of your needs, your website can be built using a software or CMS such as WordPress, Wix, Joomla Shopify <\/a>or Prestashop<\/a>, for example. These tools allow, thanks to their integrated editors, to create an aesthetic and functional website without necessarily having big knowledge in coding. The free versions being rather limited, to have a powerful website, it is advisable to opt for a subscription of about 10 to 75 \u20ac per month, depending on the type of site and options (to be paid annually). It is also important to know that these editors offer a wide variety of plugins that generally allow you to add essential and sometimes even quite advanced features. Depending on the CMS tool, some of these plugins will be free and others will be paid.<\/p>\n\n

However, if you are looking for precise and very specific features, you will probably have to go through a specific development.<\/p>\n\n

Finally, concerning the hosting of your website on servers, we advise you to play it safe by choosing a recognized host. Here are different points to consider and discuss with your digital communication consulting agency<\/strong>.<\/p>\n\n

Find our offers on our Website Creation<\/a> page or contact us for advice and a personalized quote.<\/p>\n\n

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Website creation to increase your visibility<\/h2>\n\n

The “business card” website<\/h3>\n\n

If your goal is to have a simple presence on the Internet, you can create what specialists call a “business card” site. This is the simplest form of a website. Indeed, this website is often limited to a single page on which appears the essential information to allow the user to enter into contact with you. As a result, this kind of website offers very limited content and does not really offer any added value. As for the approximate cost of a business card website, it is usually less than \u20ac 1000. It’s not necessarily necessary to use a digital agency<\/strong> in Le Robert or Shcoelcher to create this type of website. However, if you lack time or ideas and creativity for the overall aesthetics and writing of your pages<\/a>, our experts are here to help you.<\/p>\n\n

The portfolio<\/h3>\n\n

Today, the portfolio site is exponentially more successful. This often very aesthetic tool is usually of interest to people working in the craft or artistic field. This category of website is therefore intended to allow them to expose their projects or their achievements. That’s why it is rather poor in texts and very rich in illustrations, photos, etc. Thus, the portfolio gives you the opportunity to allow your customers and prospects to discover in an interactive way how you work, your new works or creations, your achievements. It is therefore an excellent prospecting tool since it highlights your know-how and gives you credibility. This will make it easier for you to convince all your contacts.<\/p>\n\n

The showcase site<\/h3>\n\n

So that your company based in Le Lorain, La Trinit\u00e9 or Les Anses d’Arlets can offer its products or services to a person or professional in mainland France, Europe or even Asia, you need your own website. The latter will then present your values and your offers in order to attract the attention of potential customers on the Internet. In this case, you need to call on a web communications agency in Martinique<\/strong> to create your showcase site<\/strong>. As its name suggests, this website is intended to be your company’s showcase on the web. Thus, it will present the values, the latest news and the activity of your company with your achievements. In other words, this kind of tool is designed to increase your visibility on the web, your reputation and your image. But this does not prevent it from integrating a number of interactive elements that can improve the aesthetics or allow you to collect data and information in order to build a base of relevant prospects. We are talking about a contact form, a newsletter<\/a> registration or sliders. However, these elements are quite simple and the interaction with the user is limited. The technical cost of development varies between 1 000 and 5 000 \u20ac HT. However, it is essential for your organization to define its positioning and key messages<\/a> beforehand, which should be reflected in the design and aesthetics of your website as well as in the optimized texts to ensure good natural referencing. Altosor Communication’s<\/strong> experts will help you define these elements that form the basis of your communication, regardless of the media used.<\/p>\n\n

Creation of website for sale<\/h2>\n\n
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The e-commerce site<\/h3>\n\n

Today, about 66% of French people buy goods or services online. This is a great business opportunity for any company based in the French West Indies. In this case, you need to enlist the help of a digital agency in Martinique<\/a> <\/strong>to create your e-commerce website<\/a>. As its name suggests, thanks to this tool visitors are able to buy a product or service directly online. In other words, it is an online store that is accessible 24 hours a day, 7 days a week. Thanks to its architecture, this website allows you to showcase your products and meet all your needs. As a result, your chances of selling more will increase. On the other hand, it is possible to design ads on Google in order to boost your e-commerce site. This is not feasible on a business card site or a showcase site.<\/p>\n\n

Creation of reservation or takeaway websites<\/h3>\n\n

Currently, 77% of French people make reservations online. It is therefore particularly interesting for professionals to take advantage of it, especially liberal activities. This way, your customers can book 24 hours a day, 7 days a week. It is even possible to manage your customer database directly from the website interface. We also have the possibility to take advantage of interesting options such as the reminder of appointments by email and SMS, the creation of waiting list, or the management of subscriptions. This kind of platform is suitable for :<\/p>\n\n