Communication consultancy and digital marketing strategy
Your brand deserves an online presence that reflects your vision and meets your customers’ expectations. In a digital world where information is constantly in turmoil, Altosor Communication Guyane guides you towards an effective, tailor-made digital marketing and communications strategy. We help you navigate this ocean of information to ensure optimal visibility of your company and achieve your business objectives. Find out how we can transform your online presence in Guyana. Contact us today.
Our consulting agency in French Guiana dedicated to your needs
Altosor Communication Guyane is an agency specializing in communications and digital marketing. We offer a full range of services to help your company stand out in today’s digital landscape. Here is an overview of our services:
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Communications strategy: We help you develop an effective communications strategy that reflects your brand and your business objectives. We analyze your market, identify your target audiences and define the key messages that will resonate with them.
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Digital marketing: We design and implement digital marketing strategies that increase your online visibility, drive traffic to your website and convert visitors into customers.
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Social media management: We manage your social media accounts to engage your audience, increase your reach and strengthen your brand online.
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Content creation: We create engaging, relevant content for your website, blogs, newsletters and social media channels.
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Search engine optimization (SEO ): We optimize your website to ensure maximum visibility on search engines, increase organic traffic and improve your site’s ranking.
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Online advertising: We design and manage effective online advertising campaigns that target your audience and generate qualified leads. We create your SEA paid search campaigns, including Google Ads and social networks.
Rates - Communication consulting
Positioning Communication | 190 € EXCL. TAX | 490 € EXCL. TAX | 890 € EXCL. TAX | 1590 € EXCL. TAX |
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Services and packages | Project | Start-up | SMES | Company |
Development of dedicated positioning according to company characteristics and targets | ✓ | ✓ | ✓ | ✓ |
Definition of 3 key messages | ✓ | ✓ | ✓ with illustrations | ✓ with illustrations |
Competitor analysis | ✗ | ✓ | ✓ | ✓ |
Telephone interview with company managers (CEO, marketing manager and/or sales manager, R&D innovation manager or financial manager) | ✗ | ✗ | 1-2 | 3-4 |
Defining customer targets | ✗ | ✓ | ✓ | ✓ |
Suggested messages (rated according to different criteria by company managers) | ✗ | ✓ | ✓ | ✓ |
FAQ with 10 questions and answers | ✗ | ✗ | ✗ | ✓ |
FAQ of 10 questions and answers Option 290 € HT
Adopting a global approach
A communication strategy is an action plan designed to achieve specific communication objectives. It serves as a guide for developing and delivering messages to a target audience. Altosor’s communication strategy consultants will guide your company in the following areas:
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Communication objectives: These are the specific goals your company wishes to achieve, such as increasing brand awareness, boosting sales or improving corporate image.
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Target: Identifying the target audience is crucial to determining the right tone, content and communication channel.
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Message: This is the main content the company wishes to convey to its audience. The message must be clear, coherent and convincing.
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Communication channels: These can include traditional media such as television, radio and newspapers, as well as digital media such as social networks, blogs and emails.
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Calendar: A communication calendar defines when and how often messages will be broadcast.
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Budget: It’s important to determine how much the company is prepared to spend on its communications campaign.
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Evaluation: Finally, a communications strategy must include evaluation methods to measure the effectiveness of communications efforts and make adjustments if necessary.
A well-designed communications strategy helps your association, start-up, small or medium-sized business in Guyana to connect effectively with its audience, strengthen its brand and achieve its business objectives.
The omnichannel approach and digital marketing: essential elements for optimizing the customer experience and boosting sales
In an increasingly connected world, companies must constantly innovate to offer the ideal customer experience and stand out from the competition. The omnichannel approach and digital marketing are two fundamental concepts for achieving this. Here we explain these concepts, their benefits and how to integrate them into your marketing strategy to improve customer relations and boost sales.
What is the omnichannel approach?
The omnichannel approach is a marketing strategy that aims to deliver a consistent, seamless customer experience across all a brand’s touchpoints, whether online or offline. This means that no matter how a customer interacts with a company – whether via a website, mobile app, physical store, social networks, or even over the phone – the experience must be consistent and integrated. Find out more.
Digital marketing, on the other hand, refers to the use of digital channels to reach and engage consumers. It includes SEO (Search Engine Optimization), SEM (Search Engine Marketing), content marketing, email marketing, social media marketing, and much more.
How does the omnichannel approach improve customer relations and boost sales?
When these two concepts are combined, they create a powerful marketing approach that puts your customer at the center of all interactions. For example, your company can use digital marketing to attract customers to your website, then use an omnichannel approach to ensure that the customer experience is consistent, whether on the website, on the company’s mobile app, or in a physical store.
The omnichannel approach is often considered the“Holy Grail of digital marketing“, as it represents the convergence of the digital and physical worlds to create a truly integrated customer experience.
The benefits of digital marketing for Guyanese businesses
Digital marketing has become an essential element for businesses in Guyana, offering a variety of opportunities to reach a wider audience and achieve business objectives. Here are some of the main benefits that digital marketing can bring to a Guyanese business:
1. Accessibility: With the advent of the Internet, Guyanese companies can now reach potential customers not only locally, but also nationally and internationally.
2. Cost-effectiveness: Compared with traditional marketing methods, digital marketing is often much more affordable, enabling companies of all sizes to effectively promote their products and services.
3. Measurability: Digital marketing offers the possibility of tracking and analyzing the performance of your campaigns in real time, enabling you to adjust your strategy according to what works best.
4. Interaction and engagement: Digital platforms enable direct interaction with customers, which can help strengthen relationships and increase engagement.
Contact our communications experts to take advantage of these benefits.
How can you integrate digital marketing into your marketing strategy?
Here are some essential steps for implementing a successful digital marketing strategy:
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Perform a digital audit
Understanding and defining buyers personas is the crucial first step in integrating digital marketing into your strategy. This means understanding who your customers are, what they want and how they interact with your brand online..
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Determine your target audience
The customer must be at the center of all your digital marketing initiatives. Thanks to digital tools, you can segment your audience and personalize your messages to meet the specific needs of each segment.
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Set SMART goals (Specific, Measurable, Achievable, Realistic and Time-bound)
Integrating digital marketing into your strategy can significantly increase your audience, improve your brand’s performance and strengthen your reputation in the marketplace.
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Allocate a budget
Your digital marketing actions must be part of a broader communication strategy. This means defining clear objectives for your digital marketing strategy, and ensuring that they are aligned with your company’s overall goals.
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Design a marketing content plan
An effective digital marketing strategy needs to include implementation methods, distribution channels, marketing messages to be used, as well as KPIs to measure performance. Each of these elements must be carefully chosen to support your digital marketing objectives.
By integrating the omnichannel approach and digital marketing into your marketing strategy, you’ll deliver an optimal customer experience across all touchpoints, and increase your chances of converting prospects into loyal customers . Don’t hesitate to call on the communications experts at Altosor Communication Guyane to help you with this process.
SEO: the key to optimal visibility
SEO (Search Engine Optimization) is the practice of optimizing the indexing of your website by search engines, so that it appears among the first results in a specific search. A website that doesn’t appear in the top positions is almost invisible. To gain visibility, it’s crucial to invest in SEO.
There are two types of referencing:
- Search Engine Optimization (SEO): This technique aims to improve your site so that it is well perceived by search engines.
- Paid search: This marketing method is based on the acquisition of sponsored links that attract Internet users to your site.
Social networks, your best allies
Knowing how to communicate with your community is the key to communicating with your customers. On social networks, a community is a group of visitors who share a common interest and interact with each other to a greater or lesser extent. Your community will be built around a common appeal for your company in French Guiana, your project or your services.
Our digital agency, your communications partner
Our digital agency, your communications partner
