SEA Agency Guiana – Gain visibility – Altosor Communication Guyane

Altosor Communication’s SEA agency in French Guiana specializes in digital marketing.
partner for local companies wishing to develop their
online presence and raise their profile in Cayenne, Saint-Laurent-du-Maroni or Saint-Georges.

Our comprehensive approach often combines Search Engine Optimization (SEO ) with Online Advertising (SEA), allowing you to maximize your online presence and reach your business goals quickly with the highest ROI. Whatever your objective – developing your visibility, selling your products and services, getting inbound contacts – we create customized advertising campaigns, tailored to your specific needs.

When you choose Altosor Communication Guyane, you benefit from high-performance, cost-effective paid search. Our advertising and marketing consultants precisely target your audience according to criteria such as geographic location, age, gender and interests. This approach makes online advertising effective and profitable

Why advertise online with an SEA agency in French Guiana?

Advertising online with an SEA (Search Engine Advertising) agency like Altosor Communication Guyane offers several advantages.

Professional expertise: A certified SEA agency will help you create and manage your ad. She uses her professional skills and various tools to optimize your campaigns and reach your objectives.
Customized strategy: Altosor’s SEA agency offers customized advertising campaigns for all types of advertisers. They support their customers in advising, implementing, monitoring and optimizing their paid search campaigns.
Increased online visibility: SEA is used to make your website visible on search engine results pages through links. This can increase your company’s online visibility.
Advertising budget control: With a SEA agency like Altosor Communication, you have total control over your advertising budget. You can define how much you want to spend per day, per month or per campaign.
Developing popularity on social networks: Our communications agency in French Guiana also offers effective strategies for increasing your popularity on social networks. Why not combine?
Benefits for SMEs: When it comes to online advertising, small businesses in Guyana have a lot to gain. With the right strategy in place, SMEs can develop their visibility on the web through advertising campaigns on Google (SEA) or social networks (SMA).

Google Ads campaign with a French Guiana SEA Agency

Looking to boost your company’s visibility in French Guiana? Altosor Communication Guyane is the agency for you! Specialists in webmarketing and online advertising, we’re dedicated to helping you achieve your business goals through effective Google Ads campaigns.

We know how important it is to be visible on the Internet. Every day, thousands of people use Google to find products, services or information. That’s why, at Altosor, we’ve made Google Ads our specialty.

But our work doesn’t stop there. At Altosor, we believe in the importance of constantly monitoring and optimizing our campaigns. Using advanced tracking tools, we analyze the performance of your ads and make adjustments to maximize your return on investment.

And that’s not all. In addition to our Google Ads services, we offer a full range of webmarketing solutions to help your business stand out online. From website design to search engine optimization (SEO) and social media marketing, we’ve got what it takes to get your online business off the ground.

Don’t miss the opportunity to increase your online visibility and grow your business. Contact Altosor Communication Guyane today and find out how our Google Ads services can help you achieve your business goals.

Creating and managing Google Ads

Google Ads offers a variety of advertising campaign types to help businesses achieve their marketing objectives. Each of these campaign types has specific characteristics and is designed to meet different marketing needs.

Search Network Campaign: This type of campaign enables your company’s ads to appear in Google search results when users search for terms related to your products or services. The Search Network Campaign with Selective Display, for example, can also display your ads on other relevant websites.⁴.
Performance Max: This type of campaign uses Google’s artificial intelligence to automatically optimize your ads to reach your conversion targets.
Display Network: This type of campaign displays your ads on millions of websites and applications that are part of the Google Display Network.
Shopping: These campaigns are ideal for e-commerce businesses. They display your products directly in Google search results.
Video : Video campaigns allow you to display video ads on YouTube and other Google partner sites.
Application: These campaigns are designed to promote your mobile application and stimulate installation.

In addition to these campaign types, Google Ads also offers various ad formats, including Expanded Text Ads, Responsive Search Ads and more.

At Altosor Communication Guyane, we can help you navigate these different options and choose the type of campaign that best suits your business objectives. Contact us today to find out more.

What’s involved in creating and managing Google Ads?

Creating and managing Google Ads is a process that involves several essential steps. Depending on your needs, objectives and budget, our webmarketing professionals will set up one or more advertising campaigns.

The search network campaign, which reaches users when they search for your products and services on search engines such as Google.

Creating Google Ads

Keyword research: This is the first step in the process. It involves identifying the keywords your target audience uses to search for your products or services on Google.
Campaign configuration: This is where you define the parameters of your campaign, such as budget, network (search or display), location, language and so on.
Creating ad groups: Each campaign is divided into ad groups, which contain a set of similar keywords and associated ads.
Ad copy: This is where you create the text for your ads. It’s important to write persuasive ads that entice users to click.
Adding the destination URL: For each ad, you need to include the URL of the page on your website where you want to direct users when they click on your ad.

Google Ads management

Performance tracking: Once your ads are live, it’s important to track their performance using Google Ads tracking tools.
Campaign optimization: Based on performance data, you can make changes to your campaigns to improve them. This can include adding or deleting keywords, adjusting bids, modifying ad text, etc.
A/B testing: This involves testing different versions of the same ad to see which performs best.
Budget management: You need to monitor your budget to make sure you don’t exceed the amount you’ve allocated to Google Ads.
Reporting and analysis: This is a crucial part of Google Ads management. It’s about understanding the data, drawing conclusions and making informed decisions for the future of your campaigns.

In short, creating and managing Google Ads requires expertise in digital marketing and a good knowledge of the Google Ads platform. That’s why hiring an online advertising agency like Altosor Communication Guyane to do it for you can save you time and performance.

Rates – Google Ads campaign – Altosor Communication Agency

	Starter	Business	E-commerce	Premium (Made-to-measure)	Google Shopping campaign
Strategy & objectives
Create a Google ads account
Account configuration
Creation of ad components (titles, descriptions, links, site links, teasers, etc.)
Campaign type	Search	Search	Your choice (search, display, video)	Your choice (search, display, video)	Shopping
Number of ad groups	2	4	6	12 max	Focus on 2 categories
Language: French	English optional	English optional	English optional	Choice of English or French	English optional
Campaign configuration
Keyword search
Creation of a dedicated landing page		Optional		2 included
Create a Google Merchant account
Google Tag Manager (GTM) account creation & configuration
Campaign creation rates	390€ ^{EXCL. VAT}	749€ ^{EXCL. VAT}	1390€ ^{EXCL. VAT}	From €2490 ^excl.	From €590 ^excl.
Campaign tracking & optimization rates	139 ^{excluding VAT/month}	249 € ^{excl. VAT}/month	399€ ^{excl. VAT} /month	549 ^{excl. tax/month}	99 ^{excluding VAT/month}
Google advertising costs	Monthly advertising costs extra €300 – €500	Monthly advertising costs extra €500 – €800	Monthly advertising costs extra €500 – €1500	Additional monthly advertising costs 800€ – 2500€.	Monthly advertising costs extra €500 – €2500

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Meta Ads campaign rates

	Publication boost	Starter	Business	Premium	CatalogAdvantage +
Strategy & objectives
meta business manager account creation & optimization & company page
Meta advertising account creation
Pixel, event and conversion API creation and configuration
Product catalog creation
Language: French	English optional	English optional	English optional	Choice of English or French	English optional
Configuring campaign and audience targeting		2 different audiences max	4 different audiences max	6 different audiences max	4 different audiences max
Creation of dedicated visuals	1	2 images (1 in story/reels format and 1 in news feed format) 15-second video optional	3 images (1 story/reels format and/or news feed format) 15-second video Optional additional videos	4 images (1 story/reels format and/or news feed format) 2 x 15-second videos Optional additional videos
Lead generations form		Optional	Optional	Included
Agency fees campaign creation	190€ ^{EXCL. VAT}	350€ ^{EXCL. VAT}	520€ ^{EXCL. VAT}	790€ ^{EXCL. VAT}	from € 640 ^{EXCL. VAT}
Agency fees for campaign monitoring & optimization		190 € ^{excl. VAT} /month	280 € ^{excl. tax/month}	390 € ^{excl. VAT} /month	140 € ^{excl. VAT} /month
Meta advertising costs	Monthly advertising costs extra €150 – €400	Monthly advertising costs not included from €400	Monthly advertising costs not included from 600€ .	Monthly advertising costs not included from €800	Monthly advertising costs not included from 600€ .

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LinkedIn Ads campaign rates

	Starter	Business	Premium
Strategy & objectives
Insight tag creation and integration
Advertising account creation & company page optimization
Configuring campaign and audience targeting
Language: French	English optional	English optional	Choice of English or French
Number of campaigns	1	1	From 2
Number of ads	1	3	From 6 euros
Creation of dedicated visuals	1	9	14 visuals 1 video of 15 sec
Optional visuals	Carousel (several visuals) or video 15 sec	15 sec video
Agency fees campaign creation	190€ ^{EXCL. VAT}	490€ ^{EXCL. VAT}	From €790 ^{EXCL. VAT}
Agency fees for campaign monitoring & optimization	90 € ^{excl. VAT} /month	190 € ^{excl. VAT} /month	290 € ^{excl. VAT} /month
Linkedin advertising costs	Monthly advertising costs not included from €30/day	Monthly advertising costs not included from €30/day	Monthly advertising costs not included from €30/day

Paid search and auctions

SEA Auctions

Paid search is based on a bidding system. Every time someone performs a search on Google, an instant bidding process takes place to determine which ads will be displayed and in which order. You determine how much you’re willing to pay each time a user clicks on your ad (this is called CPC, or Cost Per Click). The higher your bid, the more likely it is that your ad will be displayed.

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Ads and keywords

Keyword strategies

It’s not just the quantity of your bid that counts. Google also takes into account the quality of your ad, including its relevance to the keyword searched, the quality of the landing page to which your ad leads, and the overall user experience your ad is likely to provide. This is known as the quality score.
By combining your bid with your quality score, Google determines where to place your ad in the search results. This process ensures that users see ads that are most relevant to what they’re looking for, while allowing advertisers to effectively target their audience.

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There are two techniques – retargeting and remarketing on Google Ads – for maximizing conversions by targeting web users who haven’t yet converted, those who have abandoned their shopping cart or downloaded a document from your site, and so on. The aim is to create a personalized ad to win back the audience and boost purchase intent.

To find out more about our Google Ads services in French Guiana and how we can help you achieve your goals, please contact us.

Remarketing and retargeting: maximize conversion

Webmarketing SEA Guyane: personalized follow-up and support

Altosor Communication Guyane’s SEA consultants don’t just launch your advertising campaigns. We are committed to keeping a close eye on them. Our team of advertising professionals actively monitors their performance throughout their lifecycle, making the necessary changes and improvements to ensure maximum success. By choosing our SEA Guyana agency to manage your campaigns, you’ll benefit from constant monitoring and customized reporting on your initiatives.

Our Google Adsand Google Analytics specialists are experts in their field and are able to provide detailed analyses of the performance of your advertising campaigns, including click-through rate, conversion rate, cost per click, and cost per acquisition. What’s more, theSEA campaigns we implement complement your existing SEO strategy, as they work together towards a common goal: increasing your online presence.

Our team specializes in SEA webmarketing. Your online advertising campaigns become attractive and effective, with a targeted ROI.

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Youtube Ads

With over a billion users and billions of daily views, YouTube Adsoffers enormous potential for showcasing your products and services on its video platform. Our communications specialists will help you select the type of advertising best suited to your objectives, whether it’s a video that launches before the main content or a banner displayed in YouTube search results.

Paid search on YouTube Ads offers many advantages for companies looking to increase their online visibility:

1. Massive audience: YouTube is the world’s second-largest search engine after Google, with over 2 billion connected users every month¹. This offers enormous potential for reaching a wide audience.

2. Precise targeting: YouTube Ads lets you target your audience according to a wide range of criteria, such as age, gender, geographical location, interests and even consumption habits.².

3. Varied formats: YouTube offers several ad formats, including instream video ads (which appear before or during other videos), discovery video ads (which appear in YouTube search results), and bumper ads (short ads that can’t be ignored).³.

4. Performance measurement: With YouTube Ads, you can track the performance of your ads in real time. This includes metrics such as number of views, click-through rate, conversion rate, and more.⁴.

5. Cost-effectiveness: The average cost per view on YouTube is relatively low, which can make this platform more cost-effective than other online advertising channels.⁵.

6. Increase traffic and conversions: By directing users to your website or product page from your YouTube ads, you can increase traffic to your site and boost conversions.⁶.

In conclusion, paid search on YouTube Ads can be a powerful and profitable online marketing tool for businesses of all sizes.

Facebook Ads and Instagram Ads advertising campaigns

Facebook and Instagram Ads are essential social networks for increasing your brand’s visibility and selling your products and services. Thanks to various formats such as videos, images, carousels and stories, you can create an engaged community and establish a strong bond with your subscribers. Advertising on Facebook and Instagram lets you precisely target your audience and maximize your chances of achieving your goals, while adapting to all budgets and objectives (awareness, traffic, conversion).

Advertising on social networks locally in French Guiana

Advertising on social networks in French Guiana is a powerful tool for reaching and engaging a targeted audience. With an increasingly connected population, platforms like Facebook, Instagram LinkedIn or X have become essential communication channels.

Whether to promote a brand, a product or a service, advertising on social networks makes it possible to reach Guyanese users precisely according to their interests, age or location. What’s more, performance data analysis provides valuable insights for optimizing campaigns and maximizing ROI. As a result, advertising on social networks is becoming an essential lever for digital marketing in French Guiana.

To find out more about our SEA Webmarketing services in French Guiana and discover how we can help you achieve your goals, please contact us :

LinkedIn Ads campaign for your company in French Guiana

LinkedIn Ads is the perfect tool for reaching a professional audience. Whether your goal is to boost brand recognition,acquire leads orincrease your company’s visibility, LinkedIn Ads offers a variety of advertising formats to meet your requirements. Sponsored Content is the ideal option for promoting your brand or attracting quality traffic to your site.

For those targeting corporate executives and decision-makers, our digital marketing specialists can create a tailor-made advertisement sent directly by private message: Sponsored InMail.

With an average cost of €2 per click on LinkedIn, it’s crucial to implement an effective advertising strategy, and to rely on communications experts to ensure the best possible return on investment.

Decided to launch your online advertising? Altosor Communication Guyane is your partner for more performance!

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