The logotype is commonly referred to as the logo . It is a graphic design that will represent a company or a brand. More precisely, the logo is the symbol of the company and the pillar that carries its image.
Thanks to the company logo, a company can more easily stand out from the competition, anticipate future trends and, at the same time, convey the values that are dear to it and that make it unique. It is therefore an important means of communication and identification for a company in Guadeloupe.
The professional logo can meet a number of objectives. First of all, the logo allows you to identify your company, your products or services, as well as your various points of sale. Then, this logo is intended to seduce, to target a potential clientele and to retain former customers around a unique symbol. On the other hand, it will provide an identity to your company and differentiate it from other companies. Finally, the professional logo is a tool powerful to strengthen the impact of your opinions, messages and economic speeches.
A company logo, for what purpose ?
Your company in Guadeloupe does not have a logo yet professional ? The latter is in a way the face of your company. It is the first thing that the public and potential customers will discover when they contact you. We can therefore say that it is a link between the customers and the company. The latter make a judgment on it in a few seconds. That’s why it is important to take care of your brand image, especially through a well thought out and designed company logo, with a specific meaning such as the logo of the Guadeloupe region.
Thanks to a design worked, you can highlight intrinsic qualities of your company: seriousness, professionalism, reliability, modernism or creativity. This is why a good visual identity cannot be done without first defining a positioning and clear and differentiating messages. Indeed, the graphic designer will be able to rely on the values and the DNA of your company to realize a professional logo with your image. It can be used on different media, in particular :
- The front of a store, a point of sale or the company’s headquarters,
- The showcase or e-commerce site of this one,
- Letterheads, invoices, quotes, envelopes,
- Social networks like LinkedIn, Twitter, Facebook, Instagram…
- Posters and advertising flyers as well as business cards ,
- Company vehicles, signs, promotional videos,
- The packaging of products for sale, etc.
It should be noted that the company logo is so important that it can have a real influence on the consumer’s buying act as well as on his feeling of belonging to your community. To illustrate this, many people buy a branded t-shirt so they can wear their favorite brand’s logo.
In fact, even small businesses must have their own professional logo. Indeed, the latter allows to give confidence to their customers while conveying their values. As a result, it is a tool that helps them grow quickly. And if their shareholders decide to sell them later, they can expect to get a good price if the companies have an attractive logo. Finally, it should be noted that the logo is an icon of your company. So, don’t neglect it because it could convey a bad image. Moreover, customers will get used to it. Thus, it will be very difficult for you to change it and impose a new logo in the future.
A custom-made graphic charter
As a reminder, the graphic charter is a file which gathers all the rules of use of the graphic signs related to the visual identity of a brand. These include police,symbols, and colors, shapes, layers, typography, etc.
Thereafter, all these elements must be used on all the communication supports of your Guadeloupean company in order to communicate in a harmonious way. Thus, the graphic charter is, in a way, the user’s manual of the visual tools of a company. Its main mission is to guarantee consistency and homogeneity in all visual communication inside and outside the organization.
There are three main types of logos: logos created from an icon, Wordmark logos (also called typographic logos) and logos created from initials. If you want to change the type of logo after it has been created, this is also possible. You can also easily customize your logo – by changing the font, color, size and text to get the final design as you imagined it.
The The creation of a graphiccharter is an important step to offer a visual identity to your company. Thus, whatever the communication medium you are going to use, your company in Guadeloupe benefits from a visual identity that is easily recognizable by the customer and the majority of the public. This allows them to better identify you later on.
The graphic charter contains 4 important elements, namely the company logo, the colors, the typography, the tone and style, as well as the image attributes. This means that it is essential to create a graphic charter tailored to your company in order to preserve this harmony in all your communication media. At the same time, it makes it easier for potential customers and prospects to recognize your brand.
The 5 advantages of having a company logo
Whatever your industry or the size of your company, it is strongly recommended to offer a corporate logo design. Moreover, having such a logo allows you to enjoy a number of advantages. You can also customize and create your logo for free, but without the advice of an expert graphic artist or designer, you may get lost. Here are the main reasons to have your own custom corporate logo :
The logo is a source of information and enhances the identity of your company
A professional company logo is a source of information for the public in general and for the company’s customers in particular. Thus, it helps consumers to immediately recognize your sector by displaying a clear indication of the activity of your company, whether it is located in Pointe à Pitre or Basse-Terre.
The logo will make it easier for potential customers to understand how the company can help them. In addition, the logo is the ideal way to reveal your identity insofar as it gives the rest of the world the possibility to identify your company and also to differentiate your product or service from the competition. Thus, it helps you to seduce your target clientele while federating the various actors around your project.
The graphic element that gives your image credibility
The corporate logo allows your company to develop its brand image, even to give the public an impression of longevity and reliability. Simply placing your logo on your products or merchandise will increase the public’s trust in your brand. Experts even say that the logo can be a showcase for your company’s values and commitments.
On the other hand, it allows to reassure consumers and to incite them to have confidence in the latter, even without having bought your product or service yet. Not to mention that it is a great tool to keep your current customers. Call on the experienced graphic designers of our web agency Guadeloupe for your visual identity.
A company logo is unique andand allows you to distinguish yourself from your competitors
Generally, the professional logo includes the name of the company. But most importantly, it must differentiate your company from the competition. Certainly, for some sectors of activity, there are symbols that are naturally associated with them. For example, many pizzerias choose as their logo a mustachioed chef wearing a big hat with the colors of the Italian flag.
But nothing prevents you from thinking outside the box to get an original logo that summarizes both the vision, activities and values of your company. For this, you need a graphic designer who will be able to transform all the information into an attractive logo, while respecting your graphic charter.
Ucommunication strategy
Thus, the creation of a company logo must be part of a global communication strategy well defined by a digital agency. It is true that it is the primary communication tool used by the company on a daily basis. This is why it is essential to choose the right shape and color of the logo. In other words, the selection of the logo must always be consistent with the communication strategies adopted by the company.
A company logo marks the esprits
A good logo is a logo that makes an impression. This means that it will transmit all the information about your company at a glance. In other words, the logo should be pleasing enough to look at while being different from your competitors’. However, it must be simple enough to be remembered by the audience, even by children. This is a real challenge that the logo designer must face every time he is entrusted with a project.
How Altosor Communication Guadeloupe can help you create a custom logo and graphic charter ?
From the outset, it should be emphasized that professional logo design is a matter for specialists. They can be independent graphic designers, websites specialized in the creation of logo in online, a logo contest, or a communication agency. However, the latter is the most relevant solution.
In this perspective, Altosor Communication Guadeloupe offers the services of an experienced graphic design. The latter can accompany you in all the stages of the creation of the logo of your company. The same applies if you wish to have a custom graphic charter. The specialist will analyze your needs and the positioning of your company in relation to the competition. This allows it to present you with several graphic options from which you can choose the one that suits you best. In addition, he is able to provide you with valuable advice to improve your brand image.
