SEO Guadeloupe – Keys to success
Despite your best efforts, your company’s website isn’t showing up high enough in search engine results? Have you examined the SEO (Search Engine Optimization) of your pages?
SEO, a set of search engine optimization rules, is essential to enable theindexing robots of Google and other search engines to correctly index the pages of your website.
If your competitors ‘ websites rank higher on the keywords that concern you, enabling them to attract more visitors and therefore win more customers, it’s because they’ve optimized their SEO, also known as“natural search engine optimization“.
Our communications agency in Guadeloupe is an expert in website SEO. We’ll show you how we can take action on your pages, improve your SEO and propel your website to the top of the search results.
Choosing an effective strategy: SEO
Every day, Google indexes millions of web pages, assessing how to rank their content, determining which search keywords they are relevant to, and checking a wide range of criteria to ensure their quality.
At Altosor Communication, we have SEO experts who know exactly how to build a web page to meet these criteria.
SEO is a skill that many web designers don’t master sufficiently. Even if your website has an attractive design and looks trendy, what’s the point if it’s not visible to users in the top search results?
In fact, users rarely browse beyond the first or second page of results. Top positions are therefore highly coveted, and some website owners end up paying Google for the positioning of their pages.
The
natural search engine optimization
(SEO) helps avoid this type of cost: it’s thanks to improvements made to the structure of web pages that they succeed in climbing the rankings.
For a precise evaluation of what we can do to optimize your site’s SEO, contact us today:
Not sure what would be best for your online business? Let our Altosor Communication Guadeloupe team advise you.
The agency offers its services to companies of all sizes and in all sectors. We offer a wide range of services to meet everyone’s needs.
What is SEO?
SEO involves structuring web pages. Without going into too much technical detail, a web page is written in a computer language that includes HTML tags. There are tags for titles, links, images, paragraph formatting and so on.
Google and other search engines decipher this language to understand the hierarchy of your pages (what is the main title, what do the images represent, which terms are more important than others…).
To put it simply, it’s crucial that the search terms used by Internet users ( keywords) are located in the right places in the tags of a web page, so that search engines know that this page can be selected specifically on these keywords entered by Internet users.
This is just one of over 200 ranking criteria used by Google , the importance of which is kept secret. Our communications agency masters all these criteria perfectly and knows how to build your pages to best meet the expectations of web users.
Do you want your pages to appear among the first in search results? Now you know that to do this, you have to respect the rules of good SEO.
This involves 4 key steps:
1. Define your SEO positioning
It’s not effective to place your page on a keyword that’s too general, such as “sport”, for example. A search engine won’t know whether to look for sports stores, fitness centers or other pages containing this term.
Before working on the content of your pages, Altosor Communication Guadeloupe will examine with you the positioning you want to achieve for your website.
We identify the image your company wants to project, the objectives your website needs to fulfil (selling products, obtaining subscriptions, promoting services…).
A
good search engine optimization
starts with proper placement of your website among the millions of others available on the Internet.
On the basis of this study, we can deduce which keywords should be highlighted on your pages, taking into account the placement of your direct competitors’ sites in order to highlight what sets you apart and reflects your values.
2. Perform an SEO audit
Before working on your website, we need to assess its“SEO health“, i.e. estimate the amount of corrective work needed to optimize each page of your site.
This SEO audit examines a number of points such as :
- The presence and length of META title and description tags on all your pages
- The hierarchical organization and terms used in the titles and subtitles of your content
- The frequency of use and relevance of keywords important to the positioning of each of your pages
- Inbound, outbound and internal links on your pages
- and other essential SEO criteria that we will explain to you during our SEO audit.
Once this investigation stage is complete, we’ll provide you with a list of recommendations for corrections and improvements to your pages.
This can range from the simple modification of a few terms to a complete overhaul of the site by one of our SEO-specialized web copywriters.
Without this correction, your pages may be penalized in search engine rankings, as Google itself points out in its guidelines for webmasters.
Our SEO audit is therefore the foundation of your SEO strategy, and the guarantee that we will eliminate from your website any errors that could affect the ranking of your pages.
3. Creation of SEO-optimized web content
One of Google ‘s main ranking criteria is the freshness and relevance of the information provided to users.
This means that once created, your pages must be regularly updated, frequently offering new content to complement the existing.
They must also contain information that meets users’ expectations. Be careful, for example, not to go off-topic by creating new content that doesn’t perfectly match the main keywords used for your pages.
This is exactly what a good web copywriter does when he optimizes and updates the pages of a site: depending on the editorial strategy defined for your site, our web copywriter will make sure to produce texts that perfectly meet Google’s criteria and the expectations of users likely to be interested in your pages.
Your pages will be regularly enriched with new content that respects the key themes of your pages, what we call the“semantic cocoon“.
The tone of the sentences and the precise terms used will be selected according to the user groups you want to reach. We’re talking about“personae” here.
By correctly targeting these personae, Altosor Communication Guadeloupe will provide you with a qualified audience to improve both the visibility and awareness of your website.
Once all your pages have been optimized for SEO, you’ll need to wait one to three weeks for the indexing robots to adjust the ranking of your pages in relation to those of your competitors.
If you want to accelerate the progression of your pages in the results lists (called SERPs), we can also suggest that you use Search Engine Advertising ( SEA) to place your important pages at the top of the results.
SEA doesn’t replace good SEO, but complements it, especially for one-off promotions or if your website has just been created. Our agency will advise you on webmarketing strategies for your e-commerce site and showcase site.
It’s important to work on your SEO over the long term. See also our
optimized digital content strategy
.
4. Monthly SEO report
You can easily evaluate the SEO improvements achieved thanks to our frequent interventions on the natural referencing of your website or online store by examining the monthly or quarterly report provided by Altosor Communication.
This report traces the evolution of your organic traffic ( traffic generated by keyword searches ) and informs you, for each search term, of the number of views of each page and the number of clicks made by users on its content.
We can provide these reports in English, French or any other language you require.
Let creative specialists handle your SEO
There are those who choose to create the content of their web pages themselves. After all, they say, adding text and images to a web page while respecting a few SEO guidelines doesn’t seem so complicated!
In reality, however, things are much more complex and time-consuming. Otherwise, all websites would be perfectly referenced! The
web copywriting
is a profession in its own right, with results measured in terms ofincreased traffic, conversion rates and session durations.
This profession exists because you don’t have the time to juggle your professional activities with managing your website. To take care of this effectively, you should invest in a range of specialized SEO andwebsite auditing software. You should spend hours studying trends, analyzing the competition, researching ideas, creating content…
As the saying goes, each to his own. The SEO experts at our Guadeloupe communications agency are constantly on the lookout for market trends, monitoring the statistics of the websites entrusted to them, and ready to intervene to improve them.
Their creativity is put to full use to unearth the idea that will cause a sensation on Google or social networks, and that will correspond to the trend of the moment.
Free yourself by entrusting us with the SEO of your website. We’ll do everything we can to optimize your page rankings and increase traffic and visibility of your pages.
A complete SEO service for your natural referencing
TheGuadeloupe web agency Altosor offers you a monthly subscription to personalized assistance for the referencing of your website and e-commerce site.
We put a team of seasoned SEO consultants at your service for your SEO strategy, working with you to determine the necessary budget and action plan according to the timetable that suits you best.
Every month, our team monitors the evolution and results of your web traffic to adjust corrective actions according to your needs.
Our SEO action plan can include the following services:
- Analysis of your company’s positioning
- Developing the editorial strategy and the message to be conveyed
- Full or partial SEO audit of your website
- Monitoring of strategic keywords and inbound and outbound links
- SEO-optimized copywriting of product pages and data sheets
- Creation of visuals in line with your corporate image
- Reporting and performance monitoring
- Advice on producing SEO content that respects the editorial constraints of search engines
Simplify your life and devote all your skills and energy to developing your business in Guadeloupe by entrusting us with the entire SEO and optimization of your website!
Contact us for an SEO strategy.
A web presence is an essential step for any company. But having a website isn’t enough to sell. It is important to set up a appropriate digital strategy. The Altosor Guyane agency offers companies of all sizes and in all sectors of activity in GuadeloupeMartinique and French Guiana to benefit from its expertise in this field. Our specialists offer you customized supportbased on your objectives and your your budget.
