Nowadays, it is essential for a company to be present on the web. It is not easy to be an entrepreneur and one of the biggest difficulties is certainly to boost the visibility of your company and to stand out. Indeed, companies are sometimes powerless in the face of competition or giants established in the same sector.
In France, there are more than 23 million Internet users. 80% of them consult social networks first. But it is also important to know that 1/3 of these Internet users carry out more than 20 searches per day through search engines. Therefore, your company has ample interest in mastering the optimization of its website and its SEO website to make itself known and also make known its products or services. In addition, your company in Guadeloupe can implement an effective positioning strategy in order to benefit from a good position in the results of search engines like Google.
Among the most recognized techniques, SEO really helps to boost this visibility. Moreover, to improve your notoriety on the net, it is necessary to proceed by stages. This explains why companies often call upon a professional in the field, namely a digital communication agency. And if they succeed, they can reach an even wider audience.
As a result, they are able to turn prospects into customers, while at the same time retaining their existing customers.
The advantages of having a professional website for your company – SEO website
In today’s increasingly digitalized world, it is unthinkable for companies not to have their own website. Indeed, even a plumber or a florist installed in a small town have their own internet portal or, at least, a presence via social networks.
It is true that this solution has a multitude of advantages. The referencing of one’s website is an essential skill within the framework of the digitalization of companies in Guadeloupe.
Improved visibility
The website of a company is the only way to give its customers and prospects a constant access to all the information about its activity, its products orservices, its opening hours, the addresses of stores, etc.
In addition, the portal can be consulted by the customer 24 hours a day, 7 days a week. Moreover, it is accessible not only for the inhabitants of Guadeloupe, but for all the Antilles, the DOM-TOM, the metropolis as well as the whole world. This means you have a great window of exposure that can help you gain market share against your competitors and even increase your revenue.
On the other hand, it is quite possible to modify the content or the appearance of your platform, according to your needs. To do this, all you need to do is use an administration system called CMS. To make minor changes, you don’t need to have advanced technical skills. This means you can make them yourself. This is not the case with advertising!
Keep in touch with your customers
Furthermore, the website allows a company to proactively communicate with its customers and to offer them clear and transparent information. In other words, the company can use its web portal to communicate additional information about its products or services through news articles or blogs, a newsletter or a question and answer list. Not to mention that the portal is an excellent means of communication with customers, outside the traditional social network.
To this end, the company can insert a forum, a chat, a contact form, etc. on its site. Thus, it is easier for Internet users to get in touch with the company’s managers in order to obtain answers to their questions, details about a product or service, etc. Finally, thanks to the Internet site, customers can enter into an exchange with the company by leaving opinions, comments, etc. This is valuable information for the company, which can thus measure the satisfaction of its customers but also better understand their expectations.
In addition, you can insert on your portal all the documentation you want, including texts, images, videos, PDFs, etc. It is even possible to integrate a virtual store to allow Internet users to make their purchases online, in just a few clicks.
Possibility to automate different tasks
On another level, the website of a company allows them to automate certain tasks. This represents a significant saving of time, and, consequently, substantial savings. These include the ability to make online purchases on an e-commerce site, the presence of forms for making appointments or online reservations. Therefore, the creation of an internet portal represents an investment that will pay off in the medium term.
In fact, your company no longer needs to incur expenses for printing posters, flyers, brochures, etc. In addition, you will significantly improve the quality of your customer service through greater responsiveness. This will certainly enhance your brand image as well as your notoriety. Not to mention that these actions will increase your sales, and therefore your turnover.
A better knowledge of the customers
But it should also be noted that a website helps you to know your customers better. Indeed, it is possible to use various tools such as online surveys and traffic statistics. They allow you to better understand the tastes of your customers.
It is even possible to deduce which products are popular in the eyes of the public and which are less popular. This way, you can improve the products or services you offer to your customers. Finally, a website offers you the opportunity to inform them of your latest news in real time or of future developments that you are planning and thus to collect their opinions.
The 5 tips that will help you boost your company’s visibility – Website referencing
It is therefore very important for a company to boost its visibility. Beyond paid referencing, you can also increase its visibility in a natural way, i.e. without paying advertising. To do so, here are 5 tips and differentcommunication strategiesto increase your visibility on the web.
Tip #1 Website referencing – Having a website and defining its target
First of all, a company must have its own website if it wants to be visible on the web. With this in mind, it is important to determine the target it is trying to reach. Indeed, knowing your business objectives and targets is an essential step in designing effective marketing plans.
At the same time, it is advisable to define a content strategy. Only then will it be possible to think about the design and the layout and functionality of the portal. This is a major challenge. This is why decision makers prefer to entrust this complex task to a digital agency or acommunication agency.
Tip #2 Website referencing – Work on your natural SEO
It is also essential to think about SEO and the quality of your content if you want to improve the visibility of your website. From this point of view, it is recommended to choose relevant keywords, especially those of the long tail type, for the articles to be published. Not only do these keywords answer Google’s algorithms, but they also answer more specific questions from customers who will naturally be attracted to your site.
In addition, you should insert tags in your content, especially the H1, H2 and H3. Not to mention the need to improve the metadata (meta title, metadescription). As a reminder, the latter make it possible to present the content of the page that the Internet user discovers when he clicks on the link. Finally, don’t forget to add internal links within your articles. These links allow you to redirect the visitor to other pages of your website. In addition, they are intended to strengthen the structure of the latter.
Tip #3 SEO website – Use social networks
Besides your website, you should also be active on social networks. Indeed, according to the “Digital, Social and Mobile 2015” report , more than 30 million French people use social networks on a daily basis. In other words, you need to be where your targets are. With this in mind, you should not hesitate to use the various social networks, such as Facebook, Twitter, Instagram, Pinterest, Viadeo, YouTube, LinkedIn, Google My Business, etc. This way, you expand your audience and follow your targets everywhere.
Creating a profile or a page on these networks is free. To develop your presence on the web, we advise you to go even further and relay the articles of your blog, the news of your company, your events or your promotions. It won’t cost you anything, just a little time.
Tip #4 SEO Website – Connect with bloggers
On the other hand, to improve the visibility of your website, it is also recommended to get in touch with bloggers (or influencers). It is important to know that the blog is an effective tool to create and promote content.
Thanks to the content you publish in your blogs, your site will be better positioned in the search engine results. In addition, by leveraging your relationships with other bloggers, you can ask them to insert links to your web portal. In return, it is possible to insert other links to their website. This action will increase the traffic on your web platform and considerably improve its visibility.
Tip #5 SEO website – Organize events
In addition, you can organize events that will make people talk about your company. These events can be of varying sizes. The bottom line is that they give your company better media coverage. Moreover, it is quite likely that they will be relayed on social networks and also on your website. It could be a reforestation campaign, an awareness campaign for vaccines against the coronavirus, a fashion show, a charity event, etc.
You can also organize digital events such as master classes or conferences that will allow you to showcase your expertise and know-how and share them with people locally and far beyond.
Altosor Guadeloupe supports you in your projects
As you can see, it is not easy for a company manager to implement all the relevant actions to improve the visibility of his company on the web. In this case, it is easier to entrust the mission to a digital agency like Altosor Guadeloupe. We have a solid experience in the creation and redesign of websites but also in SEO.
We put at your disposal a team of experts in different fields: graphics and design of a web portal, hosting and maintenance. In terms of website referencing, our services include SEO referencing, SEO audit and web writing of optimized texts.
You can also entrust us with your corporate positioning and marketing strategy. This includes the implementation and monitoring of a marketing campaign, community management, webmarketing SEA, relations and press campaign in Guadeloupe, or the creation and distribution of newsletters. Finally, we also have extensive experience in consulting as well as in video production and image capture with a drone.
Contact our digital agency to increase the visibility of your company thanks to website referencing
