Nowadays, it is difficult for a company to hope to develop without being present on the web. As a result, every company needs to implement a webmarketing strategy of varying degrees of sophistication. It is a marketing technique that allows you to communicate immediately to these targets and to develop your online business. In other words, without web marketing, it is almost impossible for a company toexist on theInternet. We can therefore define webmarketing as using the web to make a company, its products and services known, and at the same time to develop its activity. It plays, therefore, a preponderant role in the sustainability of a company.
Definition of web marketing
Also called e-marketing, cybermarketing, or netmarketing, webmarketing is the set of advertising and marketing techniques that are used in an Internet environment.
However, these methods are inspired by traditional marketing methods, except that they are applied to the digital world. It is then possible to say that it is the application in digital form of the marketing strategy of a company, whatever its sector of activity, its size or its geographical location. He then uses all the modern communication channels that the Internet offers, such as social networks, e-mailing campaigns, referencing, websites, etc.
Many solutions exist to address your customers and prospects on the net. However, it is essential to work well on your web marketing if you want to effectively target your customers on the Internet and ensure that you receive significant financial benefits. Thus, the main objective of webmarketing is to seize the development opportunities that the web offers to your company. Learn more about webmarketing.
The objectives of web marketing for a company
It should be emphasized that webmarketing is primarily applied in a commercial context, where it is seen as a means to an end. Indeed, a company seeks to increase its sales and its turnover, in an intelligent way and at lower cost, by using specific methodologies and tools. Therefore, the implementation of web marketing actions allows you to achieve targeted results according to the strategic objectives of your company.
Web marketing to increase the traffic of a company’s website
Web marketing is therefore an effective tool to optimize the traffic of a company’s website. In other words, it increases the number of visitors to the site. As a reminder, the visitor is the Internet user who connects to a given portal. Subsequently, an increase in traffic can translate into an increase in orders on your merchant site, an increase in revenue through advertising, or simply a better visibility of your portal. In this perspective, it is essential to use certain marketing levers. These include:
- Natural referencing:
Also known as SEOnatural search engine optimization brings together the various techniques used to position a site and its content in the top results of search engines, of which Google is currently the most widely used. To achieve this goal, you need to think about optimization, right from the creation of your company’s website. In addition, SEO is closely linked to the quality of content, the choice of keywords and backlinks. backlinks used.
- Social networks:
Today, social networks are extremely present in both the personal and professional spheres. It is therefore essential for a company to communicate and be reachable by each customer on social networks. It is true that this lever is a bit like word-of-mouth, except that it is a virtual service. It allows you to promote your products and services to a large community, without the need to travel. This webmarketing technique is therefore a formidable promotional tool for any company.
- Online advertising:
Nowadays, there are a number of techniques a company can use to advertise online, and thus increase traffic to its website. The method of paid search SEA method is certainly Google Ads, where entrepreneurs can promote their activity or business through a keyword bidding system. You can also use Facebook and Instgram advertising. This solution allows you to target a refined audience using keywords and a set of criteria. However, depending on your field of activity, there are many tools that can be adapted, such as sales tunnels or growth hacking.
- Emailing:
Also known as email marketing, the main aim of e-mailing is to win and retain customers. There are several types of
e-mailing campaigns
campaigns, including transactional e-mailing and mass e-mailing.
How to set up webmarketing actions for your company ?
To set up a webmarketing strategy for your company based in Guadeloupe, there are 3 main steps to follow. First of all, we need to analyze the current situation of the company. In other words, the marketers will do a market study on which it intends to invest. This includes, but is not limited to;
- a positioning analysis,
- a competitive analysis,
- and a demand and supply analysis.
Next, marketing experts set up strategic intelligence, which is an often neglected step. It’s all about keeping a close eye on what’s new and what’s happening on the web, especially with competitors. This enables you to identify the strengths and weaknesses of your competitors, as well as your own. Finally, the third and last step is the application of the marketing mix to the web. It includes various actions that lead to the implementation of Price, Product, Distribution and Communication (PPDC) strategies. The Altosor digital agency offers you its
rates for communication consulting
.
Building customer loyalty through web marketing
Today, it is no longer enough to acquire new prospects and customers for your brand. It is not enough to attract new visitors to your company’s portal. Once you have turned the prospect into a customer, you still have a major challenge to meet, namely, to retain him. It is at this stage that webmarketing actions prove to be very efficient to act on the customer relationship. This means creating a sense of trust and a sense of belonging to a community around your brand or product. There are various web marketing actions that are both effective and simple. For example, our
web copywriters
can run a blog to disseminate news and information to be relayed on social networks. It’s also possible to renew the reactionary content and offers on your website by making regular updates and giving your existing customers the first look. The idea is to treat them like VIPs, showing them that their opinions and needs are important to you.
What are the main web marketing tools?
You really have a wide choice when it comes to web marketing tools. But the most used at present are :
- The classic tools :
These include e-mail marketing, sponsorship or partnership, sponsored links, display, and affiliation techniques.
- Social networks:
You can leverage the biggest social networks like Facebook, Twitter, YouTube, or Snapchat and Instagram to your advantage. We talk about social referencing or Social Media Optimization (SMO), since it is about optimizing your presence on social networks.
- Curation platforms:
Content curation consists in taking care of your content in order to get more visibility. Within this framework, you can publish your own press review, save bookmarks and then sort them by keywords or relevance.
- Social commerce:
It is about deploying the full potential and immense possibilities of social media in order to buy products and/or services, or put them on sale. This implies a strong involvement of the Customer Relationship Management (CRM).
Why call upon the webmarketing agency Altosor Communication Guadeloupe?
The implementation of a web marketing strategy requires a great deal of expertise and know-how. Therefore, it is essential to contact a specialized marketing agency like Altosor Communication Guadeloupe. This digital agency brings together a team of experts in
cr
visual identity, marketing, communications, SEO and digital
digital strategy
. You can therefore count on a dedicated community manager to manage your social networks and animate your community. Need to implement a multi-channel online communications strategy? Our specialists can also handle your marketing campaigns. You can also take advantage of our experts in creating showcase sites or launching e-commerce sites.
Contact Altosor Communication webmarketing agency for a free consultation
