Search Engine Optimization ( SEO ) includes all the techniques that search engines use to rank the results that they present to Internet users when they make a request. In other words, it is the art of positioning your website on Google, which is the search engine most used by Internet users today. To decide which pages are relevant, and which are not, Google has set up several hundred criteria: these are the criteria that Google’s natural referencing aims to apply.
The expression SEO or “Search Engine Optimization” can also refer to natural referencing. This means that it aims toimprove the visibility of your website on Google.
Therefore, any company, association or community that has its own website has an interest in prioritizing its referencing in its overall strategy. All these entities are wondering what are the best techniques to improve their SEO in order to gain positions in the SERPs or search engine results. The other questions they ask themselves are: “which professional to contact to improve the natural referencing? Or “what is the cost to make this happen?
Why is natural referencing essential for the referencing of your website?
All companies that have their own website should not neglect natural referencing. The latter allows to increase the traffic on their portal. Indeed, there is no point in wasting time and money to create a website if the number of visitors is counted on the fingers of each hand! That’s why you should be concerned aboutoptimizing it to increase the number of visits. It is true that the position of your page on the search results has a considerable influence on the number of visitors to your platform. This traffic generated by Google referencing is sustainable over the long term. Unlike a traditional advertising campaign, whose effects stop as soon as you stop injecting money, SEO continues to attract traffic (and produce interactions or leads) even when you stop optimizing it.
For example, the average click-through rate for the page in the first position in the search engine results is 36%, compared to 33% for the page in the second position and so on. This means that better positioning translates into more traffic. On the other hand, in the space of a few years, natural referencing has become an excellent way not only to attract qualified visitors to your portal, but also to keep them loyal. Indeed, by consulting your pages on a regular basis, they show interest in the content you offer them. In other words, it is the prospects that come to you through this technique. It is therefore no longer necessary to do active prospecting, which represents a significant saving of time and money for the head of the company or the marketing department of a company.
Finally, there is a major advantage to using natural referencing: it is the improvement of the visibility of your company‘swebsite. Indeed, the increase in traffic translates into the possibility of transforming potential customers into confirmed customers. As a result, you will be able to sell more of your products or services, and thus increase your turnover, which will ensure the sustainability of your business. We can therefore say that a good referencing is the basis of a successful communication campaign. Therefore, you benefit from an important return on investment. However, regular updates are essential.
How does SEO work?
It is essential to know how a search engine will proceed with the natural referencing of hundreds of millions of websites. Specifically, it is interesting to know how it will determine which portal it will place in first position, second position, and so on. These questions are essential to find the right SEO strategy to activate the right levers.
1. SEO and user satisfaction
As a general rule, the search engine aims to build user loyalty. To this end, it uses an algorithm that is used to determine the ranking of the results that it will propose to Internet users. More precisely, it is the results that seem the most relevant in order to respond to the request made by the latter.
- The three pillars of natural referencing
When we talk about website optimization, we are talking about using 3 interdependent pillars. In other words, the good referencing of a portal depends on its optimization thanks to these 3 pillars. These are:
- Technical optimization
- Contents,
- And popularity.
It is necessary to add the insertion of internal links which direct the Internet users towards the other pages of your portal. This is what the specialists call the internal mesh. It is also advisable to add one or more tags to facilitate the work of search engines.
Lhe best practices of natural referencing of a site
Regarding the technical optimization, it is important to know that these are robots that analyze a website in terms of natural referencing. This means that they need to be able to access it and then read it and finally understand the subject matter. To do this, you must implement a number of good practices and at the same time avoid certain techniques.
Establish a keyword strategy
It is essential tooptimize your website with carefully chosen keywords. To do this, we must think first and foremost about the requests of Internet users. So, to define the keywords you will use in your content, it is advisable to list the relevant keywords related to your business. Then you can look at their search volumes as well as the main competitors who are already present on these queries. With this in mind, you can use a Google Ads keyword planning tool that is free, or you can turn to a paid tool like Semrush or Neil Patel. At this stage, it is important to remain realistic and to opt for achievable requests. That is to say, those that can generate traffic on your platform in a relatively short period of time and without you having to put in significant effort.
Create quality content
In SEO, content is fundamental. The ideal is to enrich your portal weekly with blog articles, news or advice pages. Specialists advise to publish quality content that is both varied and unique. You should not hesitate to propose various formats, namely photos, infographics, texts, videos, etc. But the most important thing is to publish content that meets the criteria and search intentions of Internet users. Therefore, your content must answer the questions they have.
Optimize the natural referencing of the content
The work is far from over after you have published articles and content on your site. Indeed, it is also necessary to set up a computer watch for some time in order to update them regularly. You should not hesitate to look at what your competitors are doing. Then you have to strive to do better, even if you have to transform your keywords for example. Making regular updates shows Google that your website is well maintained. This is very favorable for your natural referencing!
Avoiding plagiarism
Plagiarism seriously harmsnaturalreferencing. Indeed, pages that contain duplicate content will certainly end up quite far in the SERPs. This means they will lose significant traffic. It can even happen that your entire site is penalized by Google. In this case, it may simply disappear from the search engine results since it will no longer be indexed by the latter.
Use Google Analytics
Google Analytics is a free tool for analyzing the audience of websites. It is mostly used by SEOs and web publishers. But because it is easy to use, it is also accessible to novices. This tool allows you to analyze a number of insights and indicators, including
- The traffic on each page,
- The overall traffic on the portal,
- The number of leads converted,
- Demographic information about visitors such as their place of residence,
- The websites of origin of the prospects,
- The type of device that visitors use.
- Etc.
Why work on the SEO of your website?
Now it’s time to discover the benefits of working on the SEO of your portal.
Be credible and professional
The use of the SEO technique allows you to strengthen the image and credibility of your company. In other words, if it is in the first results of Google, it means most of the time that Internet users can rely on it. As a result, they recognize your company at its true value. Moreover, if other quality portals talk about your platform, it will have a very positive impact on your positioning.
Gain visibility
Even if you have just created your website, it does not necessarily mean that it will appear in a good position on search engines. Indeed, they are usually the first source of traffic for web portals. In this perspective, it is strongly recommended to work well on the SEO of your website so that it appears in a good position in the Google or Bing results and thus generate an important traffic.
To become a leader in its market
Thanks to natural referencing, your site receives a large number of visitors regularly. It will then be easy for you to convert them into customers who will buy your products or services. As a result, you will increase your turnover and gradually become the leader in your sector.
The agency Altosor Communication Guyane brings you solutions in SEO
Use our services to help you strengthen the natural referencing of your website. Thus, avoid any Google natural referencing penalty. The natural referencing goes through several steps, the first consisting in establishing an inventory of the situation to determine the best strategy to be set up. There are three axes to take The following elements are taken into account: technical optimization (architecture, loading speed and navigability, in particular), content strategy (via content creation and the use of keywords) and “netlinking”, which consists of working on the presence of inbound links to the website from quality sources.
The experts of our agency will know how to make decisions and apply SEO tricks, including performing SEO audits.
