Newsletter : Creation and distribution of professional emails

Sending a newsletter to your customers and prospects has become an essential marketing practice in any business.

A newsletter can be defined as the transmission by email of a message written by a company to inform its customers of its activities, share relevant content, news and exclusive offers. Thus, a newsletter or an e-mailing campaign allows you to create regular content for your customers, to develop your sales thanks to qualified leads from your subscribers or to target new prospects to increase your customer base.

Creation and distribution of newsletters

According to a Campaign Monitor study, in 2020, the open rate for newsletters was 17.80 percent. However, the writing of a newsletter must respect certain codes that the team of
and copywriters have mastered
Altosor Communication’s team of editors and copywriters have mastered perfectly, in order to maximize the opening rate of your mailings.

Do not hesitate to consult
our FAQ
at the bottom of the page if you have any questions. You will find a lot of information and if you do not find the answer to your question, contact us to receive a personalized answer.

We propose the creation, the drafting and the sending of emailing campaign for you in the limit of 8 000 addresses maximum by sending.

Creation and distribution of newsletters

If you are just starting out with email campaigns, here are the essential steps to set up a newsletter for your business:

1- Choose a powerful emailing and autoresponder software

Different solutions exist to collect all your subscriber emails, administer and prepare the campaigns. Some integrate more or less developed functionalities including a CRM part in order to better differentiate your customers and prospects. Among the existing solutions for the creation and distribution of newsletters, we can mention eTarget, Mailchimp, Mailjet, Sendinblue, Fluent CRM or Converkit. The choice of software will depend on your needs and the scalability of the solution.

2- Integrate an Opt-in newsletter registration module on your website

We create, integrate and install a specific field on your website to collect emails. This is linked to the autoresponder of your choice. This registration form will allow you to collect in a short time the data of your readers, in accordance with the requirements of the current RGPD, for future emailing campaigns, or for sending new newsletter topics.

3- Creating the design of your newsletter

The next step is to create the graphic template of your newsletter according to your visual identity and the objectives of your email campaigns. You don’t know how to do it?

Our team of
webdesigner
is able to assist you in creating the template. To get a newsletter design template that matches your brand, you will need to provide us with your
your graphic charter, your logo, your banners
and royalty-free images that we can reuse.

We test the newsletter display on PC, Tablet and Mobile to ensure the best possible customer experience. A test phase for sending and receiving mail is also included.

4- Newsletter writing: originality and impact

Our team of copywriters will advise you and write the content of your newsletter for you while respecting the objectives of your campaign. A maximum of 800 words will be possible per newsletter. Royalty-free images will be used, but feel free to provide us with your own images that will perfectly illustrate your newsletter.

Different subjects can be addressed in the newsletter, for example: promotion of your company’s news, new products or services, advice and any relevant information for your subscriber base and potential prospects.

The goal is to get a response to a call to action in the form of opening the newsletter, clicking, visiting your site, and even buying or making an appointment.

5- Emailing campaign

We also propose the creation, the writing and the sending of emailing campaign for you in the limit of 8 000 addresses maximum by sending. This rate also includes a report and an optimization of your erroneous addresses.

According to a frequency of time to be defined, your audience will be able to receive your newsletter generally monthly or weekly, according to your news. It is essential to have a regularity in your sendings so that your newsletter becomes an appointment awaited by your subscribers.

It is also possible to create newsletters differentiated according to your targets (customers, prospects, partners) in order to transmit the appropriate messages. As such, Altosor Communication assists you in defining your positioning and your key messages in order to be sure to differentiate yourself from your competitors and to respond to the needs and issues of your various audiences.

6 - Marketing mailings and commercial prospecting

Get databases and integrate them into your autoresponder, we take care of your data management, we look for qualified targets. We can also take care of telephone prospecting, as well as lead generation according to your sector of activity and your strategy. Whatever your needs are, we are here to listen to you and advise you in the best possible way to propose a tailor-made offer.

Creation and distribution of newsletters

Frequently asked questions about newsletters

We recommend that you limit your mailing to 8,000 recipients so that your mailing is not considered and reported as spam. In this case, your newsletter may end up in your subscribers’ spam or junk mail boxes and may be blacklisted by internet or email providers.

A newsletter is an email that you send at regular intervals: monthly, bimonthly, weekly … An autoresponder is an email or a sequence of emails, sent when someone registers to your website.

Depending on the type of message, and the company you own, it is possible to do a weekly, monthly or bi-monthly newsletter. During a digital or non-digital product launch, it is also possible to do one email marketing per day. Regularity is mostly a function of the content you send to your customers. Indeed, the risk of sending a newsletter too regularly or not enough is to bore your subscribers or to lose them, because your newsletter is too long. We are at your side to advise you on the best frequency of distribution of your newsletter.

We invite you to use links rather than attachments to avoid weighing down your emails, by using Google Drive or any other type of drive or secure website. The risk of including attachments is also that your email ends up directly in the spam of your subscribers.

If you don’t have any email list, we advise you to start by choosing and installing the software or autoresponder and integrating the Opt-in mobile subscription in order to get a maximum of email addresses from your readers. Once you have started collecting email addresses, you can then move on to the next phases, i.e. the creation of a graphic template and then the sending of a newsletter or an emailing campaign. Note that if you have a CRM software, it is possible to start your campaign quickly by sending your newsletters to your customers or prospects.

Buying a mail database may seem like a good idea, but it’s quick and easy. However, these databases are often expensive and may have a high percentage of incorrect addresses. Indeed, these can be several years old with addresses that are no longer used and thus lower your opening rate. But not only that, by using these addresses without consent, you risk being flagged as undesirable and therefore your emails will be directly put in SPAMS. It is important to know that the purchase of mail databases in B to C, i.e. from individuals, is strictly forbidden.

No, once you have set up the tools such as the email collection field or Opt-in, as well as the template, you will only have to pay for the writing of the newsletter, the sending and the optimization of the wrong addresses.

As you can see, it is difficult to define a cost, because it all depends on the way you are going to realize your newsletter or emailing campaigns. What marketing studies show is that sending a newsletter is one of the cheapest techniques to build customer loyalty and attract new prospects. Contact us for a free quote!

Newsletter creation and distribution service
Altosor communication Martinique

Altosor Communication Martinique : votre agence de communication digitale et print. Création de site internet, SEO, SEA, publicité, marketing.

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