Netlink - Beware of Google's algorithmic penalties
Quality is more important than the number of links. But that’s not all, in theory, Google forbids netlinking – you should not link. Why? Backlinks allow you to manipulate the algorithms and thus the results of search engines. As links confer a certain advantage, many website publishers resort to a netlinking strategy to improve the traffic performance of their sites. Therefore, publishers should do everything to get natural backlinks and avoid links that could be considered as artificial by Google.
Google severely punishes the use of links considered as “artificial” by downgrading sites in violation of Google’s recommendations. Therefore, the traffic drops.
What is a quality link for a netlinking campaign?
It is difficult to answer this question, because Google never reveals all the secrets of its Penguin algorithm. That being said, we can define a quality backlink as a link that is analyzed and perceived by Google’s algorithm as being natural (and not toxic) and transmitting a lot of SEO juice to your website. Some important recommendations can guide you in selecting effective links:
- The semantic or complementary proximity of the third-party site,
- The site receiving your link must generate traffic and be followed on social networks,
- The backlink must be integrated into a quality article related to the theme of your site (we talk about link exchange),
- The authority or popularity of the site is important and must allow the third party site to receive quality links and to propose unique and relevant content.