Which media for the media plan?
As you can see, the media plan can mix 2 main types of media. Traditional and digital media.
We are talking about the classic media: the written press, press kits, radio communication (advertising or interview type communication), TV or 4*3 posters.
These supports have proven their effectiveness in the past. They always get good press, but our role is to determine whether these media are suitable for your own business.
Against all odds, it may not be ideal for you, or it may be your perfect communication solution.
Digital media (or neo-media) have a new efficiency that is no longer to be demonstrated.
The goal is to communicate where your customers are. Every day, millions of people use different digital media… We target for you the digital media to use as a communication lever for your company. We are talking about: blogging, emailing, podcasting, stories, youtube channel, social networks (Facebook, Instagram, LinkedIn, Pinterest, Twitter…), or influencer marketing.
We determine with you which media your target group uses and how to reach them precisely.