Agence SEA & Webmarketing Martinique- Google Ads campaign

Webmarketing Martinique: Paid search & Google Ads campaign

You want to boost the visibility of your website and your products or services with online advertising? If you want fast , even immediate results , and have a budget to spare, webmarketing is the paid search solution for you. It consists of the purchase of advertising space and sponsored results that appear on major search engines such as Google.

To increase your notoriety quickly and attract new customers. Our digital communication agency in Martinique offers to accompany you and create for you your optimized advertising campaigns.

The advantages of paid search or SEA

Paid search or SEA (Search Engine Advertising) is an important lever for companies in Martinique looking to improve their online visibility and achieve their marketing objectives. Whether with Google Ads, Facebook ads, Linkedin Ads or YouTube ads, here are some uses and benefits of SEA for businesses in the Martinique region:

Increased online visibility: SEA enables your company to appear at the top of search engine results pages, considerably improving your online visibility.
Advertising budget control: With SEA, you can control your advertising budget. You only pay when a user clicks on your ad, giving you total control over visitor acquisition costs and overall campaign costs.
Precise targeting: SEA offers the possibility of precisely targeting your audience according to various criteria such as keywords, geographical location, age, gender, etc.
Flexibility: Paid search is flexible. You can adjust your budget, keywords, targets and ads at any time to optimize your campaign’s performance.
Effectiveness: SEA is considered one of the most effective digital marketing techniques, as it enables you to quickly reach a large audience and generate qualified traffic to your website.
Use in a variety of circumstances: SEA can be used in a variety of circumstances, whether to launch a new product, promote a special offer or achieve a specific sales objective.

In short, SEA is an invaluable marketing tool for any company on the island of Martinique (Fort-de-France, Le Lamentin, Schoelcher, Le Marin, Le François) looking to increase its online visibility, attract qualified traffic to its website and achieve its marketing objectives cost-effectively.

Combine SEO and SEA for an effective strategy – webmarketing Martinique

SEO is a set of optimization techniques designed to improve your website’s ranking in organic search results. In other words, SEO is all about making your site more attractive to search engines so that it appears higher in non-paying search results.

On the other hand, SEA involves the purchase of advertisements on search engines such as Google or Bing. These ads usually appear at the top of search results and are marked as “ads”. SEA, like creating a Google Ads campaign, is an effective way of instantly improving your online visibility and attracting more traffic to your site through sponsored links. Our Google Ads consultants will be happy to advise you.

The importance of combining search engine optimization and paid search for effective web marketing

Although SEO and SEA are effective in their own way, combining them can generate even better results. By using both SEO and SEA, you can maximize your visibility on search engines, increase traffic to your site and improve your chances of converting visitors into customers.

What’s more, SEO and SEA complement each other perfectly. For example, SEA can give you instant visibility, which is particularly useful if you’re launching a new website or marketing campaign. Meanwhile, you can work on your SEO strategy to improve your long-term organic ranking.

It’s entirely possible for small businesses to manage a webmarketing campaign on several networks themselves, but it takes time and know-how in online advertising like Google Ads to create an effective campaign that doesn’t waste your advertising budget.

Google Ads campaign creation - SEA Agency Martinique

What is Google Ads?

Google Ads is an online advertising platform that enables companies to create and display ads on Google’s Search and Display networks. Depending on the budget allocated, ads are delivered to a targeted audience, and advertisers only pay when a user clicks on their ad.

The benefits of Google Ads for your business

Google Ads offers several advantages for businesses:

Immediate visibility on the first page of search results
Precise targeting based on keywords, interests or demographics
Total control over budget and auctions
Precise performance measurement and ongoing campaign optimization

Key steps to an effective keyword and ad strategy on Google Ads

Keyword research: The first step is to identify relevant keywords for your business. These keywords should be the ones your potential customers are likely to use when searching for your products or services. Use keyword research tools to help you find the right terms.
Group keywords: Once you have a list of keywords, organize them into thematic groups. This will help you create more targeted and relevant ads for each keyword group.
Ad creation: Create compelling ads that grab the attention of your target audience. Each ad should include a catchy title, a detailed description of your offer and a clear call to action.
Landing page: Make sure each ad leads to a relevant landing page that matches the keyword’s search intent. Your landing page should provide detailed information about your product or service and encourage the visitor to take action.
Optimization and fine-tuning: Once you’ve launched your campaign, monitor its performance regularly. Adjust your keywords, bids and ads according to the results obtained to optimize the effectiveness of your campaign.

What type of Google Ads campaign should you choose to meet your advertising objectives?

Google Ads offers several types of advertising campaigns, each with its own advantages. Here are some of the most common campaign types and their benefits:

Search Network Campaigns: These campaigns allow your ads to appear in Google search results when users search for products or services similar to yours. The advantage is that you can reach people who are actively looking for what you have to offer.
Display campaigns: These campaigns enable your ads to be displayed on a variety of Google partner websites. The advantage is that you can reach a wider audience and increase brand awareness.
Shopping campaigns: These campaigns enable your products to appear in Google Shopping search results. The advantage is that you can present your products directly to potential buyers.
Video campaigns: These campaigns allow your video ads to be displayed on YouTube and other Google partner sites. The advantage is that you can engage users visually and emotionally.
Mobile application campaigns: These campaigns promote your mobile application. The advantage is that you can reach users on their mobile devices and encourage downloads of your app.
Remarketing campaigns: These campaigns target people who have already interacted with your website or mobile application. The advantage is that you can reach people who are already interested in your products or services and encourage conversions.

Each type of Google AdWords campaign has its own advantages, depending on your marketing objectives. It’s important to understand these benefits so you can choose the type of campaign that best suits your needs.

Rates Google Ads campaign - SEA Agency Martinique Altosor

	Starter	Business	E-commerce	Premium (Made-to-measure)	Google Shopping campaign
Strategy & objectives
Create a Google ads account
Account configuration
Creation of ad components (titles, descriptions, links, site links, teasers, etc.)
Campaign type	Search	Search	Your choice (search, display, video)	Your choice (search, display, video)	Shopping
Number of ad groups	2	4	6	12 max	Focus on 2 categories
Language: French	English optional	English optional	English optional	Choice of English or French	English optional
Campaign configuration
Keyword search
Creation of a dedicated landing page		Optional		2 included
Create a Google Merchant account
Google Tag Manager (GTM) account creation & configuration
Campaign creation rates	390€ ^{EXCL. VAT}	749€ ^{EXCL. VAT}	1390€ ^{EXCL. VAT}	From €2490 ^excl.	From €590 ^excl.
Campaign tracking & optimization rates	139 ^{excluding VAT/month}	249 € ^{excl. VAT}/month	399€ ^{excl. VAT} /month	549 ^{excl. tax/month}	99 ^{excluding VAT/month}
Google advertising costs	Monthly advertising costs extra €300 – €500	Monthly advertising costs extra €500 – €800	Monthly advertising costs extra €500 – €1500	Additional monthly advertising costs 800€ – 2500€.	Monthly advertising costs extra €500 – €2500

Meta Ads campaign rates

	Publication boost	Starter	Business	Premium	CatalogAdvantage +
Strategy & objectives
meta business manager account creation & optimization & company page
Meta advertising account creation
Pixel, event and conversion API creation and configuration
Product catalog creation
Language: French	English optional	English optional	English optional	Choice of English or French	English optional
Configuring campaign and audience targeting		2 different audiences max	4 different audiences max	6 different audiences max	4 different audiences max
Creation of dedicated visuals	1	2 images (1 in story/reels format and 1 in news feed format) 15-second video optional	3 images (1 story/reels format and/or news feed format) 15-second video Optional additional videos	4 images (1 story/reels format and/or news feed format) 2 x 15-second videos Optional additional videos
Lead generations form		Optional	Optional	Included
Agency fees campaign creation	190€ ^{EXCL. VAT}	350€ ^{EXCL. VAT}	520€ ^{EXCL. VAT}	790€ ^{EXCL. VAT}	from € 640 ^{EXCL. VAT}
Agency fees for campaign monitoring & optimization		190 € ^{excl. VAT} /month	280 € ^{excl. tax/month}	390 € ^{excl. VAT} /month	140 € ^{excl. VAT} /month
Meta advertising costs	Monthly advertising costs extra €150 – €400	Monthly advertising costs not included from €400	Monthly advertising costs not included from 600€ .	Monthly advertising costs not included from €800	Monthly advertising costs not included from 600€ .

LinkedIn Ads campaign rates

	Starter	Business	Premium
Strategy & objectives
Insight tag creation and integration
Advertising account creation & company page optimization
Configuring campaign and audience targeting
Language: French	English optional	English optional	Choice of English or French
Number of campaigns	1	1	From 2
Number of ads	1	3	From 6 euros
Creation of dedicated visuals	1	9	14 visuals 1 video of 15 sec
Optional visuals	Carousel (several visuals) or video 15 sec	15 sec video
Agency fees campaign creation	190€ ^{EXCL. VAT}	490€ ^{EXCL. VAT}	From €790 ^{EXCL. VAT}
Agency fees for campaign monitoring & optimization	90 € ^{excl. VAT} /month	190 € ^{excl. VAT} /month	290 € ^{excl. VAT} /month
Linkedin advertising costs	Monthly advertising costs not included from €30/day	Monthly advertising costs not included from €30/day	Monthly advertising costs not included from €30/day

ATS Auction

SEA (Search Engine Advertising) auctions are an essential part of any online advertising campaign. They allow advertisers to determine how much they are willing to pay for each click on their ad. This bidding system is used by advertising platforms such as Google Ads and Bing Ads.

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Keyword and ad group

Keyword Strategies

An effective keyword and ad strategy is crucial to the success of any online marketing campaign. It enables your company to reach its target audience, increase its online visibility and drive more traffic to its website. Here are a few key steps to a successful keyword and ad strategy: Keyword Research, Keyword Grouping, Ad Creation, Landing Page and Optimization and Adjustment.

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Launch an advertising campaign on social networks in Martinique

Why advertise on social networks in Martinique?

Advertising on social networks is a powerful tool for businesses in Martinique. By using platforms like Meta Ads, it’s possible to reach nearly 66% of the Martinique population every month, a considerable audience.

Social networking is on the rise in Martinique, with more and more people joining in every year. This offers companies an excellent opportunity to connect with their target audience and increase their visibility. Source.

Paid search as a promotional marketing tool to boost your social media presence

Effective management of social networks can significantly increase the interaction between your subscribers and your company. This can include creating and animating interest groups, setting up targeted advertising, and creating engaging and relevant content for your audience.

More and more companies in Martinique are starting to use web marketing on social networks to promote themselves. In addition to advertising, companies can also optimize their social networks to improve their SEO and reach a wider audience.

The main social networks for businesses are Facebook, Instagram, Linkedins YouTube, WhatsApp, and more recently, TikTok. These platforms have different characteristics, specific audiences, and offer different options for promoting products, services or events. For example, a company might choose to sponsor an advertising campaign, or create an impactful visual for its next campaign.

There’s no doubt that advertising on social networks in Martinique is an investment that can offer significant returns. Our community management experts will provide you with effective management and a well-thought-out strategy. This will enable your company to connect with its target audience and significantly increase its visibility.

Facebook ads campaign creation - SEA Campaign Martinique

Facebook Ads is an online advertising platform that enables businesses to reach their target audience more precisely and effectively. Here are some of the benefits and uses of Facebook Ads:

Massive audience: With over 2.8 billion monthly active users, Facebook offers access to a huge potential audience. Source
Precise targeting: Facebook Ads enables you to target your audience very precisely. You can target users based on their age, gender, location, interests, behaviors, and even their connections2. This means your ads are shown to the people most likely to be interested in your products or services.
Variety of ad formats: Facebook offers a variety of ad formats, including images, videos, slideshows, carousels and more. This gives you the freedom to choose the format that best suits your message and your target audience3.
Detailed analysis: Facebook provides detailed analysis tools that enable you to track and measure the performance of your ads. You can see how many times your ad has been seen, how many clicks it has received, and even how many conversions it has generated4.
Budget optimization: With Facebook Ads, you control your advertising budget. You can set a daily budget or a budget for the duration of the campaign, and Facebook will optimize the delivery of your ads for the best possible results.
Engagement: Facebook is a social platform, which means users can interact with your ads. They can like, comment and share your ads, increasing their reach and impact.

Meta’s Facebook Ads is therefore a very useful tool for companies wishing to reach their target audience efficiently and cost-effectively. Whether you’re a small local business or a major international brand, Facebook Ads can help you achieve your marketing objectives.

Instagram ads campaign creation - Advertising agency Martinique

Instagram Ads is an online advertising platform that enables businesses to promote their products or services directly on the Instagram feed of their target audience. Here are some of the benefits and uses of Instagram Ads:

High engagement: Instagram has over a billion monthly active users, with a higher engagement rate than most other social media platforms. Source.

Precise targeting: As Instagram is owned by Meta (formerly Facebook), it uses the same powerful targeting tool. You can target your audience based on a wide range of criteria, including age, gender, location, interests, behaviors and more.

Creative formats: Instagram is a visually oriented platform, offering various ad formats such as photos, videos, carousels, and stories. This gives you the opportunity to tell your story in a creative and engaging way.

Call-to-action button integration: Instagram Ads lets you integrate call-to-action (CTA) buttons into your ads, encouraging users to take action, such as visiting your website, making a purchase, or downloading an app.

Detailed analysis: Instagram provides analysis tools that allow you to track the performance of your ads. You can see how many times your ad has been seen, how many clicks it has received, and even how many conversions it has generated.

Influencers: Instagram is the platform of choice for many influencers. Collaborating with influencers can help you reach a wider audience and gain credibility.

In short, Instagram Ads is a valuable tool for businesses looking to increase their visibility, reach their target audience, and boost engagement.

Target professionals with a Linkedin ads campaign - Agence SEA Martinique

LinkedIn Ads is an online advertising platform that enables companies to target professionals and businesses in a professional context. Here are some of the benefits and uses of LinkedIn Ads:

Professional audience: LinkedIn has over 774 million users in more than 200 countries and territories, making it the world’s largest professional networking platform. It’s an ideal place to reach decision-makers, business leaders and professionals.

Precise targeting: LinkedIn Ads offers powerful targeting options based on professional criteria, such as industry, company size, position, skills, seniority level and more.

Different ad formats: LinkedIn offers several ad formats, including Sponsored Content, Message Ads, Dynamic Ads, and Text Ads, giving you a multitude of ways to present your message.

Lead generation: LinkedIn is known as an effective platform for B2B lead generation. With LinkedIn’s Lead Gen Forms, you can collect high-quality leads directly from your ads.

Detailed analysis: LinkedIn provides analysis tools that enable you to track and measure the performance of your ads. You can obtain detailed information on who has seen and interacted with your ads.

Brand recognition: By promoting your content on LinkedIn, you can increase your brand’s visibility and establish your company as an authority in your field.

In short, LinkedIn Ads is a valuable tool for B2B companies looking to reach professionals in a professional context, generate high-quality leads, and increase their visibility.

Our team specializes in webmarketing. Your SEA online advertising campaigns become attractive and effective, with a targeted ROI.

How much does it cost to advertise online on the Internet?

The cost of online advertising can vary considerably depending on a number of factors, including the type of ad, the platform used, the target audience and the competition for keywords.

For an advertising campaign based on the cost-per-thousand impressions (CPM) model, you can generally expect to pay a few dozen euros. On Facebook, for example, the average CPM in France is around 3 euros.

In terms of cost-per-click (CPC), the average price for display ads on websites is around 50 cents. However, this price may increase depending on the competition for keywords. For example, a large media site might charge several hundred euros per click.

For advertising on social networks, the average company spends between €200 and €350 per day on media. The average cost of social media advertising can vary from 15 to 200 euros per day to 390 to 6,000 euros per month for campaign management.

It’s important to note that these figures are averages, and that the actual cost may vary depending on many factors. For example, the cost of a “pavé” (an advertising format) is relatively affordable (around €2 for 1,000 displays), but this rate increases according to the number of broadcasts, the nature of the location, etc…

Ultimately, the cost of your online advertising will depend on your budget and your objectives. You can define your average weekly budget according to the number of leads you want to obtain.

Whatever your budget, we will propose the strategy best suited to your company’s objectives, always seeking to give you the best possible cost/performance ratio for your digital marketing campaign.

This saves you valuable time and money.

To find out more, contact us!

Agence SEA & Webmarketing Martinique- Google Ads campaign

Webmarketing Martinique: Paid search & Google Ads campaign

The advantages of paid search or SEA

Combine SEO and SEA for an effective strategy – webmarketing Martinique

The importance of combining search engine optimization and paid search for effective web marketing

Google Ads campaign creation - SEA Agency Martinique

What is Google Ads?

The benefits of Google Ads for your business

Key steps to an effective keyword and ad strategy on Google Ads

What type of Google Ads campaign should you choose to meet your advertising objectives?

Rates Google Ads campaign - SEA Agency Martinique Altosor

Meta Ads campaign rates

LinkedIn Ads campaign rates

ATS Auction

ATS Auction

Keyword and ad group

Keyword Strategies

Launch an advertising campaign on social networks in Martinique

Why advertise on social networks in Martinique?

Paid search as a promotional marketing tool to boost your social media presence

Facebook ads campaign creation - SEA Campaign Martinique

Instagram ads campaign creation - Advertising agency Martinique

Target professionals with a Linkedin ads campaign - Agence SEA Martinique

How much does it cost to advertise online on the Internet?

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