Looking for a Communitymanager in Martinique? Community animator in “good French”? The CM is a digital professional who has become indispensable for any company seeking to develop its visibility on the web today. Discover all about this internet profession and 10 good reasons to use one of them for your company’s visibility and reputation on the web.
What is a Community Manager?
Are you new to the term “community manager“? You have seen that we offer the services of a community manager in Martinique and want to know more?
Perfect, here are the explanations.
First of all, what exactly is a community manager?
The community manager is the person who manages your social networks for you.
Facebook, Instagram, LinkedIn… He is your right-hand man for communication. The CM is in charge of 2 main missions:
- Content creation (texts and visuals)
- Manage exchanges with subscribers on your accounts.
What does that mean? Let the community manager animate and federate your community. Networks are important in your business communication strategy.
Why?
Because your target is there, of course.
Social networks allow you to exchange instantlý with your prospects. It’s friendly, interactive, a real place for sharing. However, managing its corporate social networks requires time, regularitý… That you may not have available, right?
But what networks are we talking about? Generally, the most known and used as :
- Twitter…
The world of the web and its professions being in constant evolution, a Community manager adapts and diversifies his activities and missions according to each context.
Want to learn more about the missions of a CM? Continue reading.
What are the missions of the Community manager?
The community manager adapts tò your needs. It creates your content for you, where you want to stand out.
You want to know what a community manager from Altosor Martinique can offer you ?
1. Develop your brand awareness
The primary mission of your future community manager is to develop the notorietý of your brand, your company (or institution / association / …) on the web.
How does he do it?
Let’s assume that you are a restaurant owner in Martinique and that you call upon a CM from our team. The latter will :
A. Continuously monitor the web communities related to your brand, and identify those that can influence its positioning.
For example: Your competitors? Neighboring restaurants? Who offers the same cuisine as you? The same view? The same service?… Yes, a real web detective!
B. Clarify your communitý values by sharing with you.
Your CM is perfectly informed to understand the culture, values, and social/language codes of your community (or the one you are targeting).
Why? To allow you to target THE right message to convey.
C. Define your goals
Your community manager in Martinique will take stock of your marketing objectives.
Attract more customers… Make your name shine… To make you stand out from your competitors… With you, he clarifies and prioritizes them in order to help you organize your effective and adapted communication strategy.
D. Determine your KPIs
KPIs? What is this?
“Key Performance Indicators” are used to guide you in your choices of action, your decisions, in terms of communication.
What does that mean? These are THE indicators to define, and to analyze in order to understand how to act, and how to reach the objectives you have set.
For example, for your restaurant in Le Diamant, KPIs might be the number of new customers. The loyalty rate, or the traffic of your website. Or the number of reservations via the latter (if you have set up this option on your website of course!)
Is that clearer? Let’s continue
E. Implement membership recruitment activities
Finally, your Altosor Martinique CM defines the best recruitment actions to implement to grow your communitý
(For example: use the right hashtags, publish regularly and at the right time, choose the right influencers and partnerships. Or create emailing campaigns, sponsorships. Or even involve your community with surveys, get to know them by asking them questions…)
Thus, he sets them, plans them, and follows their progress online.
2. Animate and strengthen the cohesion of your communitý
Let’s stay with the example taken above: you are a restaurant owner in Martinique.
To keep your community alive and strengthen its cohesion, your community manager will :
A. Communicate with alreadỳ existingś members.
Yes, don’t forget your already loyal customers. Instead, take advantage of their presence in your community to create a voluntary and instantaneous relay of information.
B. Stimulate debate and the sharing of experiences among Internet users/consumers
Have you ever thought of setting up a survey on new dish ideas? Calling on your community to express itself, give its opinion, give feedback … it speaks to you?
Your CM creates the debate for you. And, of course, he ensures the qualitý of the answers, and is not afraid of criticism or possible tensions.
Is one of your products under attack? Don’t doubt a CM’s ability to moderate and re-engage with concerned consumers.
C. Ensure compliance with the ethical rules of the communitý through content moderation.
Internet and social networks open the door to all kinds of characters and comments… Therefore, your community manager will moderate for you any content that goes against the ethics of your community (such as racist, pornographic, insulting words, pictures or videos). Very important.
D. Manage the history and archiving of all data contained on the site.
The community manager has an eye on everything: topics discussed, information and documents transmitted by the company or Internet users … Thus, he knows perfectly the past exchanges, and can act on any subject without bad surprise.
E. Research new social media outletsto expand your communitý influence.
Social media are numerous and constantly evolving. Being present and active on those that correspond to your activity will only increase your notoriety and bring you new prospects.
Ready to make your visibility take off? Click here to contact us.
F. Ensure user loyalty by creating online events
Your CM puts action into your prospecting.
A contest for 2 free meals? An original newsletter that will be talked about? I promise, it works well, you’ll see.
G. Set up event operations to physically bring the communitý and its leaders together.
The web is great for communicating, but what better way than to use it to bring your internet community together?
For example, organizing a private, themed party in your establishment is an idea: Think about a concept – bring together influential bloggers & VIP members of your community – allow entry by invitation only etc.
3. Draw up a report and analyze it
In addition to creativity and strategic communication skills, an important part of the community manager’s job is evaluation.
That is to say, the analysis and monitoring of several indicators: satisfaction, dissatisfaction, attendance of the whole community … In order to propose you the best ways of improvement to adopt.
4. Stay on constant watch
Yes, monitoring is an integral part of the community manager’s job which :
- Monitor new techniques, network evolution, and marketing
- Keep an eye on the competition and their actions
- Follows updates to the rules of use of social networks
- Ensures that the organization is in compliance with them
- And identifies emerging sites and platforms
As you can see, the missions of a community manager are substantial, and require time and talent.
Still hesitating? Discover 10 reasons to hire a community manager for your communication in Martinique.
What are the 10 advantages of hiring a community manager in Martinique?
Whether you’re on Facebook, LinkedIn, Twitter, Instagram or even Snapchat, hiring an Altosor Martinique community manager should be an obvious choice for your business.
Here are 10 major reasons to hire a social media management professional.
1. Precise knowledge of the topics that animate your community
Your Altosor Martinique Community Manager knows exactly :
- The topic that drives your company’s community.
- The socio-cultural environment of the members (language, “social” codes, jargon…)
- Key players (influential personalities, recognized bloggers…)
- Or discussion platforms.
2. Mastery of media, techniques and tools for monitoring/research
Each of our community managers has a perfect command of :
- Each communication media
- All monitoring and research techniques.
- Any community media (Dailymotion, Youtube…)
- Every social network, professional or not (Viadeo, Facebook, Twitter, blogs, forums…)
- Any e-reputation monitoring and measurement tool (it can tell you everything that is said about you on the internet, beware!)
- Any monitoring and research technique allowing to provide information, to generate debate or to analyze feedback
- Each associated tool (like Google Alert)
3. Using the right audience measurement/statistics tools
Having a good practice of audience measurement tools and/or statistics allows you to follow the notoriety of your brand on any medium of discussion.
4. Curiosity and natural investigation
The job of a community manager requires finding innovative topics and energizing your community by involving members.
Curiosity is no longer a bad thing!
At Altosor Communication Martinique, curiosity and a taste for investigation are an integral part of the personality of our CMs.
5. Diplomacy and listening
Did you know that? Diplomacy and listening skills are two qualities recognized in ourAltorsor Martinique community managers. Qualities needed to coordinate animation and moderation within any community. Isn’t that right?
6. Taste for contact
The taste of contact is essential to any good Community Manager.
Why? They are constantly solicited by Internet users and make themselves available to answer each of their questions quickly and efficiently.
7. Good oral expression and natural ability to adapt
Continually in contact with various interlocutors, our CMs at Altosor Communication Martinique are constantly developing their good oral expression and their ability to adapt to different situations.
8. Ease of writing
Good writing skills are just as essential for our CMs as their communication skills.
Note that in this profession, the editorial part occupies an important daily place.
9. Force of proposal
At Altosor Communication Martinique, our community managers know how to be a force of proposal to reach your objectives and make your content strategy evolve efficiently.
10. Regularity of reporting
Your community manager will regularly provide you and your company’s various contacts with clear and concise reports.
You have just devoured each of the points discussed above and are eager to choose your community manager in Martinique? Discover Altosor Communication Martinique and opt for the best strategy.
Call upon a Community Manager Altosor Communication Martinique
Calling on a Community manager Altosor Communication Martinique is no longer an option if you want to :
- Give your company the professional image it deserves
- Maintain your social networks with regularity
- Communicate the right information that will appeal to your audience
- Save time …
Want to attract the right people to your hotel? Your restaurant? Your store ? ….
Increase your notoriety and give a relevant image to your business.
Calling on a CM Altosor Communication in Martinique(who will be able to offer you the right ideas and visuals) is a smart investment for your company’s image.
As a reminder, our experts produce relevant content for you, take care of the relationship with your target audience, and develop your company’s reputation.
How about delegating all these tasks to a professional in the trade? Contact us and let’s discuss your project together.
Our community managers in Martinique will find the best solutions to increase your visibility in your community .
