Today’s businesses face stiff competition that forces them to sell as much of their products or services as possible. To do this, they must differentiate themselves from their competitors, thanks to a strong visual identity that is illustrated in particular through a logo and a graphic charter in line with their image. As a creative agency, Altosor Communication offers packages and prices for its graphic creations to entrepreneurs and associations in Martinique.
What is the visual identity?
It is important to know that the human brain retains a visual more easily than a text. Thus, it is interesting for a company to exploit this particularity and choose a logo that can more easily attract the attention of consumers. Visual identity is an effective tool for achieving this objective, and helps introduce consistency into the design of all communication media. For this, it must be both original and unique because it illustrates the entire communication strategy and positioning of a company, an organization, an association, an institution, a community, etc. We can thus say that it is the “visual passport” of an organization insofar as this visual identity allows a company to be easily recognized and that it will be used on the various paper or digital tools, for example:
- Visuals for the website and social networks, videos,
- Press kits, brochures,
- Envelopes, business cards, letterheads,
- Invoices, purchase orders or delivery notes,
- Posters, flyers, leaflets, banners, kakemonos, etc.
In short,visual identity is effective in attracting the attention of potential customers. At the same time, it ensures its popularity and reliability among its customers and competitors. Which means it’s inseparable from a brand. Indeed, it is essential that a company has its own visual identity. In this context, the latter is composed of a number of elements that represent the soul of the company. These essential elements for a company include the logotype, font, colors, typography, graphic charter, etc. Don’t forget your brand’s distinguishing marks, which can be a mascot, an emblem, a character, icons, pictograms, shapes, and so on. See an example of visual identity in Martinique.
Importance of this visual identity
It is clear that designing a visual identity is a real marketing challenge for business owners. Indeed, it must be at the same time researched, deep, coherent and representative of the brand’s positioning. This involves in-depth work, initially in terms of defining positioning, color tone, added value, differentiation, personality and appeal. However, most of the time, companies do not have a logo or a really defined graphic charter . And even if they do, these elements were often quickly created “on the corner of a table” by the manager himself! This means that the visual identity may not meet the requirements of digital marketing, which is essential nowadays.
In fact, before going ahead with the purchasing process, 93% of Internet users first search on Google with the name of a product or company. To ensure your company’s visibility on search engines, your corporate identity needs to be quickly and durably identifiable. Thus, the choice of a visual identity should not be a matter of chance. On the contrary, it must be created taking into account a number of parameters. First of all, we must take into account the importance of the web presence and its impact on consumer habits. In addition, this identity should represent your services, values and business wherever necessary. This is why it must be able to adapt to any communication medium and concerns traditional media as well as the web and the different social networks.
The objectives of creating a visual identity
Thevisual identity, including the logo, allows a company to achieve a number of objectives.
1. Reassure prospects
Thevisual identity allows you to reassure prospects about the quality of your services or products. Indeed, it conveys a good image of your company. Thus, if the company has a strong visual identity, this is subconsciously translated into quality offers for the prospects. On the other hand, even if a company’s offer is of high quality, if it doesn’t have an adequate visual identity, it runs the risk of turning away potential customers and damaging the company’s overall image.
2. Better targeting of future customers
It is recommended to adapt your visual identity to the positioning of your company in the market. This way, you will be able to hit your targets with great precision. Indeed, it is necessary that a prospect can identify with a brand so that he feels more concerned and is seduced by the company. More specifically, your targets must be able to identify with the values conveyed by the graphic codes adopted in your logo company and your entire visual identity. This will naturally attract them to your brand.
3. Stand out from the competition
It is important to note that a visual identity is intended to tell the story of your brand to a particular buyer (B2C) or professional (B2B). After all, they’re not just buying your product or service, they’re also buying into your brand’s intrinsic values. In this regard, the name and the visual are not enough to convey complete information and fully illustrate all the values and messages of your brand. It’s also a good idea to add a brand signature to reinforce your visual identity. At the same time, it forms the foundation on which to build your company’s reputation, which will gradually grow in its target market. As a reminder, the signature is the slogan that differentiates your brand from its competitors. It provides information about your values and the missions you have set for yourself.
4. Be visible and easily recognizable by your target audience
Thanks to a strong and well worked visual identity , you attract the attention of the targets on your brand and your company. The combination of the graphic design and the other elements allows to seduce the public. Indeed, human beings are generally attracted by everything that is beautiful and corresponds to their own tastes. And beauty creates emotions in them that can make them want to become your customers. Thus, it is useful that your graphic design contributes to embellish the promotional or advertising material. The goal is to make it both elegant and attractive. This way, your customers and prospects will have a positive feeling when thinking about your brand and your products.
5. Improve user experience
It is true that thevisual identity is used logically on all printed materials of your company. The same applies to all types of interfaces and networks, etc. Indeed, the public does not like and does not have time to read large blocks of content. However, it is possible to usevisual identity to transform these large contents into graphics or images. Because it is often said that a picture is worth a thousand words. In this case, it allows us to subtly and intelligently enhance the user experience.’
The undeniable advantages of a visual identity for professionals in Martinique
To sum up, the elements that make up a visual identity include the logotype and the graphic charter.
A logo is more than just an image or a photo. It’s a crucial visual element that represents your brand’s very identity. It expresses your style, your ideas and your company’s core values.
The graphic charter is a sort of “identity card” for your brand. It defines precise rules for the use of your logo, colors, fonts and other graphic elements associated with your brand. It ensures visual consistency across all your communication media, from your website and brochures to your social networks.
These two elements are essential to establishing a strong, recognizable brand identity. They help create a positive, memorable image of your company in the minds of your target audience. What’s more, they help raise your company’s profile and strengthen its credibility.
See our prices for creating a successful visual identity
Calling on a professional graphic designer to create your logo and corporate identity is a major investment that can have a significant impact on your company’s success.
Don’t hesitate to contact our agency to discuss how we can help bring your vision to life and create a visual identity that reflects you.
Do you want to create the basis for logical, coherent and effective communication? Altosor Communication’s consultants and experts can help. Contact us to arrange a meeting with our teams and discuss your project together!
