The Web professions: Webdesigner

The creation of a website is essential in the development of a company. In the digital age, web professionals offer their services to create quality written and visual content. The job of Webdesigner has a primary role in the creation of websites. Both a computer scientist and a graphic designer, the Webdesigner is responsible for designing and realizing the visual identity of a website. Thanks to his artistic skills and his strength of proposal, he is able to transpose graphically the will of his client or his employer. To become a Webdesigner is to become an actor in the realization of an artistic multimedia project after a rigorous training on the job. The digital agencies accompany you in your professional projects for the opening, the conception and the realization of quality websites.

The role and job of the webdesigner 

Create and realize a website

The Webdesigner is specialized in creation of web sites . He has an artistic eye and sensitivity that allows him to visualize the look of a website. First of all, he agrees with his client on the graphic charter and the creation of the visual identity of the site. Then, he deals with all the graphics and aesthetics of the website, illustrations, typography, colors, themes, animations, the place of photos … the task is delicate and precise, because it must respect both the customer’s request, the imperatives marketing and communicationthe target audience, all in a very cohesive way. All the more so as the internet has constraints due to the slow loading of pages, which discourage internet users from visiting the site.

The web designer knows the codes to attract Internet users

When we do a search on search engines on a specific keyword, a list of sites opens and we click on the first ones to get satisfaction. We also sometimes leave a page to go to another one, because the first site we went to has a too long loading time or a design that leaves something to be desired. The digital agencies are qualified professionals who carry out all the artistic, graphic and editorial projects, in order to ensure the success of your projects. positioning websites sustainably.

What is the difference between a webdesigner and a graphic designer ? 

The work of the web designer is not to be confused with that of the graphic designer. Indeed, the graphic designer is in charge of the visual aspect requested by the customer by following all his codes, while the Webdesigner has an overall view on the project by having a more experienced eye. The function of the Webdesigner seems similar to that of the graphic designer, but it is not. The Webdesigner analyses the scope of the subject and gives recommendations to his client. In the creation of a website, the visual aspect is as important as the written content. That’s why the Webdesigner intervenes on the whole website. A poorly designed site, with too much or too little attractive visual content, tasteful flaws or unsuitable graphics, is doomed to failure and can have serious consequences on the company’s image.

The missions of the webdesigner 

Analyze the customer’s request 

The Webdesigner puts forward all his know-how, his creativity and his professionalism to the service of the customers. However, he does not just perform his requested task, he follows all these steps :

  • The Webdesigner takes note of the creative brief which describes the stakes of the creation or redesign of a website or of an application and defines the budget.
  • He/she gets to know the brand or company and does research to understand the evolution and the guideline of the graphic charter : colors, themes, graphics, formats, etc.
  • Observe market trends, follow competitors on the Web and mobile Web in terms of graphics and ergonomics.
  • Appropriate the graphic codes.
  • Respect the production stages and deadlines by discussing the project’s objectives with the artistic director.
  • Develop the project with the art director and submit it to the client.

Design of the site 

After analysis and green light from the client, the Webdesigner is in charge of the visual design of the website :

  • The web designer participates in a brainstorming session with the art director.
  • Creation of the model and the storyboard of the website in the rules of ergonomics.
  • Taking into account all the remarks given by the design team in order to improve and optimize the website.
  • Setting up of the first sketches and models.
  • Think of declining the creative idea on the various digital supports : tablets, smartphones… and formats such as logo, poster, brochure or video clip.
  • Ensure visual harmony between all the contents of the website, and the sustainability of the project.

The Webdesigner realizes the graphic production 

The Webdesigner finishes with the graphic design of the website :

  • After the client’s agreement on the realized model, the Webdesigner starts the conception of the communication elements.
  • Creation and insertion of banners, buttons, widgets, illustrations, animations…
  • Mastery of programming software in order to manipulate the various modeling tools : CAD, Computer Aided Design.
  • Take care of the finishing touches of the visual by touching up the colors or typography, in agreement with the rest of the team.
  • For the final rendering, the Webdesigner ensures the good coherence between the content and the form of each support, until the satisfaction of the customer.

The training courses of the Webdesigner profession – training courses, student training

To train as a Webdesigner, it takes 3 years to prepare the BUT multimedia and Internet professions, or a professional license in web design, web creation, digital design, services and multimedia products…. Another solution: prepare for the DN MADE in digital in 3 years. The latter can be completed by a basic computer training . The opposite situation is also possible: coming from a technical background and then receiving another artistic training.

  • Bac+2 training (DUT/BTS) specialized in graphic design or computer training with specialization in graphic design
  • Formations Bac +3 to Bac +5 specialized in graphic arts, applied arts or data processing with option webdesign (professional licenses of webdesigner, computer graphics designer…)
  • Graphic design schools, art schools, job training, student training, web design

The Webdesigner can then work in a digital agency to combine his know-how technical and creative skills. He can also work on his own as a freelancer.

The experiences of the Webdesigner

This professional starts as a junior webdesigner. He/she can then progress to a position of senior webdesigner or publishing manager (depending on his/her experience and the size of the company). He can then oversee a set of projects. He may also specialize in a field (illustrator, Flash designer, for example). This profession is constantly evolving.

Call on our digital agency and its talented web designers to create a custom website that stands out from the competition. 

See the webdesign services and rates to create a website

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