According to the statistics dated June 2020, the number of websites in the world was 1.78 billion. This figure rose to 1.84 billion in March 2021. This illustrates perfectly the development of the Internet and the need for organizations of all sizes to have a website in order to be visible on the Internet. Depending on your sector of activity, the Internet is also an indispensable tool for expanding your network of prospects, sometimes beyond your borders. Still it is necessary to make the right choices and to project yourself in the future in order to choose the style before the creation of website which will answer perfectly the needs and objectives of your company. To advise and support you in the design and development of your website, don’t hesitate to call on a digital agency in Martinique to help you.
Define your current and future needs
Before starting to create a website, it’s essential to define your exact needs. To do this, you have to think about your current needs, but also about the long term. Indeed, even if you do not necessarily plan to sell via your website in the immediate future, it does not mean that you will not want to offer your products online in one or two years for example. Thus, it is preferable to be accompanied by professionals of the creation of Internet site so that your Web site is evolutionary and can answer your current and future needs. You will also need to think carefully about the different features and tools you want to use (newsletter registration form, online booking, payment, chat, integration with your CRM…). Finally, it is essential to work on the plan or tree structure of your site.
Moreover, today’s Internet users are increasingly using a smartphone, cell phone or tablet to connect. It is therefore particularly interesting to have a website adapted for these different devices so that its design is not spoiled by a display problem. It is essential to take this into account when creating your site so that it is responsive and compatible regardless of the screen or browser used. You can easily find a digital agency in the Caribbean to offer you the right solution.
Depending on the complexity of your needs, your website can be built using a software or CMS such as WordPress, Wix, Joomla Shopify or Prestashop, for example. These tools allow, thanks to their integrated editors, to create an aesthetic and functional website without necessarily having big knowledge in coding. The free versions being rather limited, to have a powerful website, it is advisable to opt for a subscription of about 10 to 75 € per month, depending on the type of site and options (to be paid annually). It is also important to know that these editors offer a wide variety of plugins that generally allow you to add essential and sometimes even quite advanced features. Depending on the CMS tool, some of these plugins will be free and others will be paid.
However, if you are looking for precise and very specific features, you will probably have to go through a specific development.
Finally, concerning the hosting of your website on servers, we advise you to play it safe by choosing a recognized host. Here are different points to consider and discuss with your digital communication consulting agency.
Find our offers on our Website Creation page or contact us for advice and a personalized quote.
Website creation to increase your visibility
The “business card” website
If your goal is to have a simple presence on the Internet, you can create what specialists call a “business card” site. This is the simplest form of a website. Indeed, this website is often limited to a single page on which appears the essential information to allow the user to enter into contact with you. As a result, this kind of website offers very limited content and does not really offer any added value. As for the approximate cost of a business card website, it is usually less than € 1000. It’s not necessarily necessary to use a digital agency in Le Robert or Shcoelcher to create this type of website. However, if you lack time or ideas and creativity for the overall aesthetics and writing of your pages, our experts are here to help you.
The portfolio
Today, the portfolio site is exponentially more successful. This often very aesthetic tool is usually of interest to people working in the craft or artistic field. This category of website is therefore intended to allow them to expose their projects or their achievements. That’s why it is rather poor in texts and very rich in illustrations, photos, etc. Thus, the portfolio gives you the opportunity to allow your customers and prospects to discover in an interactive way how you work, your new works or creations, your achievements. It is therefore an excellent prospecting tool since it highlights your know-how and gives you credibility. This will make it easier for you to convince all your contacts.
The showcase site
So that your company based in Le Lorain, La Trinité or Les Anses d’Arlets can offer its products or services to a person or professional in mainland France, Europe or even Asia, you need your own website. The latter will then present your values and your offers in order to attract the attention of potential customers on the Internet. In this case, you need to call on a web communications agency in Martinique to create your showcase site. As its name suggests, this website is intended to be your company’s showcase on the web. Thus, it will present the values, the latest news and the activity of your company with your achievements. In other words, this kind of tool is designed to increase your visibility on the web, your reputation and your image. But this does not prevent it from integrating a number of interactive elements that can improve the aesthetics or allow you to collect data and information in order to build a base of relevant prospects. We are talking about a contact form, a newsletter registration or sliders. However, these elements are quite simple and the interaction with the user is limited. The technical cost of development varies between 1 000 and 5 000 € HT. However, it is essential for your organization to define its positioning and key messages beforehand, which should be reflected in the design and aesthetics of your website as well as in the optimized texts to ensure good natural referencing. Altosor Communication’s experts will help you define these elements that form the basis of your communication, regardless of the media used.
Creation of website for sale
The e-commerce site
Today, about 66% of French people buy goods or services online. This is a great business opportunity for any company based in the French West Indies. In this case, you need to enlist the help of a digital agency in Martinique to create your e-commerce website. As its name suggests, thanks to this tool visitors are able to buy a product or service directly online. In other words, it is an online store that is accessible 24 hours a day, 7 days a week. Thanks to its architecture, this website allows you to showcase your products and meet all your needs. As a result, your chances of selling more will increase. On the other hand, it is possible to design ads on Google in order to boost your e-commerce site. This is not feasible on a business card site or a showcase site.
Creation of reservation or takeaway websites
Currently, 77% of French people make reservations online. It is therefore particularly interesting for professionals to take advantage of it, especially liberal activities. This way, your customers can book 24 hours a day, 7 days a week. It is even possible to manage your customer database directly from the website interface. We also have the possibility to take advantage of interesting options such as the reminder of appointments by email and SMS, the creation of waiting list, or the management of subscriptions. This kind of platform is suitable for :
- To the professions,
- To tourism professionals,
- To barbers, hairdressers and beauty salons,
- Medical and paramedical activities,
- To sports and leisure societies, etc.
A website of this kind makes your life easier while allowing interested people to book your services while saving you time.
The website for booking holiday rentals or hotels
It’s a website designed for professionals in the field of seasonal and tourist rentals. Indeed, consumers tend to prefer short circuits. In other words, thanks to your booking site, your guests can get in touch with you directly. It is usually a booking engine that users can use at any time. They can even check the dates, prices and available rooms when they log on to the site. Not to mention that booking can be done very quickly with this tool. On the other hand, this platform gives a more professional image to your hotel, B&B or guesthouse. And it is even possible to link it with your social networks to increase traffic.
Catering website design for restaurants and catering businesses, home delivery or takeaway sales
Today, restaurants, food service and take-away businesses must also have their own website. However, these professionals have specific needs. In fact, 75% of the population chooses a restaurant based on Google search results. In addition, 48% of people aged 25 to 34 watch Food content on social networks every day. It is therefore crucial for food service and take-out businesses to have a website where customers can see the menu and pictures of the dishes, place orders and pay online in case of delivery or take-out. The idea is to improve the web visibility of your establishment while improving the user experience. From this point of view, it is interesting to integrate on your platform tools and functionalities that meet the new needs of consumers, such as chat to ask questions or “Click & Collect”.
The classified ads site
The classifieds websites are also part of the very fashionable websites currently. These are Internet sites that put buyers and sellers (professionals or individuals) of a product or service in touch with each other. Often called marketplace, these websites are considered as virtual markets where supply and demand meet. In this regard, it is possible to choose between generalist portals and those specialized on a type of product or service. For example, you can create a classified ad site for cars, real estate, high-tech, employment, etc.
Informative sites
The editorial site
Nowadays, consumers greatly appreciate the editorial site where they can find rich and relevant information according to their needs. That’s why companies are increasingly interested in this kind of website. Indeed, it offers visitors useful content related to their content marketing strategy. In particular, it is about expertise, analysis, answers, etc. This kind of site is aimed at a private or professional audience. It is between a blog and the online version of a newspaper. This explains its presentation as a web magazine most of the time. Thus, Internet users can consult it in order to receive information about a subject that interests them. Therefore, this category of site does not really have a commercial vocation. However, it is possible to insert information about your brand or your products in your content. Moreover, if you run an editorial site, you will gradually establish yourself as a reference in your industry. Depending on the level of authority reached by your editorial site, you will be able to set up a netlinking strategy that will also benefit your corporate website. As a result, your brand awareness will increase. Finally, thanks to this site, you increase the chances of appearing in better position in the results of search engines. Indeed, Google is particularly fond of quality content. It is therefore advisable to look for a communications agency in Fort-de-France or Saint-Pierre to create your editorial website and write your optimized content.
The event site
This type of dedicated website enables a company to raise its profile by putting the spotlight on an event it is organizing or, more rarely, participating in. The objective of this platform is to federate Internet users around the event or to invite them to participate in it thanks to a dynamic and attractive content. This portal allows to gather on a single support all the information related to the event. It can be a virtual or real event with live broadcasts for example or private rooms where Internet users and the brand can meet to discuss more specific topics. In the case of a real event, plan to capture a lot of audiovisual content in order to be able to put it online as part of a review of your event, especially if it is to be repeated, or in order to allow people who could not participate to access all the audiovisual or editorial content relevant to them. An event website can also be created as part of a special commercial or marketing operation such as the launch of an innovative product or service. In this context, you can plan to make educational videos and tutorials that can also be used on your social networks for example.
The blog
The blog has really become the symbol of web 2.0. It allows you to publish, on a regular basis or not, content where your company can highlight its expertise, its values, its products in the news or analysis in a specific field. This is a great way to promote your business and improve your SEO. Not to mention that the blog allows you to strengthen your e-reputation!
The website for a company is a bit like the steering wheel of a car: indispensable. Whatever your needs, Altosor Communication’s consultants and experts are at your side to advise you on the best option for your company based on your needs and objectives. Don’t wait for your competitors to take over, create your own website. For rapid visibility, ask us for advice on netlinking and Search Engine Advertising (SEA) strategies. Indeed, if content optimization is an effective strategy in the medium and long term, it is essential to implement a paying strategy in the first few months if you want to be visible quickly to your existing or potential customers.
Contact us to discuss your website creation project!
