How to make an e-commerce site on WordPress with the WooCommerce plugin?

In 2020, given the circumstances, global sales via online commerce recorded a 24% increase over the previous year. And it is estimated that by 2040, 95% of all purchases will be made online. The result is that companies that want to survive in a highly competitive world must go digital and have their own e-commerce site. They can also choose among several options for the creation of their e-commerce portal with a large choice of various themes. Today, WooCommerce presents itself as an interesting alternative for a large majority of e-traders. Indeed, this WordPress plugin is easy to use while offering many features for a pleasant customer experience and a good value for money. Discover the main steps to create an e-commerce site that meets your needs with this tool.

Step 1: Create a website on WordPress or create a WordPress account

As a reminder, WordPress is the reference CMS in the world. Indeed, it is used by more than 25% of websites in the world seduced by the diversity of options and themes available. It is true that it allows you to create quite personalized websites without the need for a high level of programming skills.

However, WordPress is basically designed to create content, i.e. to edit websites such as showcases, magazines or blogs. Currently, you can find several dozen extensions or plugins capable of transforming a WordPress site into a professional-level online store. The most famous and the most successful of them is certainly the WooCommerce plugin which is available in several languages including French. Many people mistakenly think that the first thing to do is to create an account on WordPress and choose your domain name. What is important at the beginning is to define your commercial project correctly and to think of a clear and concise name for your online store, in connection with the category of products you offer.

A digital agency like Altosor Communication can provide you with advice on digital strategy and positioning. Forging a identity and key messages for your communication is essential before creating the e-commerce site. Next, you will also need to select a hosting for your WordPress site. The ideal is to choose a dedicated hosting, or to ask a webmaster to host your site for you. In case you don’t have the time or the knowledge to do it, you can also call on our communication agency in the Caribbean. Thanks to our team of experts in the field of communication and digital, we will accompany you at each step to create your merchant site in all serenity.

A digital agency like Altosor Communication can provide you with advice on digital strategy and positioning.

Step 2: Install the WooCommerce plugin on WordPress

Then, you need to download the WooCommerce plugin. Its installation on the newly created WordPress site with a theme adapted to your business sector is quite simple. For this, you can use your WordPress dashboard. You will then click on “extension” and then on “add”. Then you just have to type “WooCommerce” in your search bar before validating by hitting “enter”. Then just click on “install now” to activate the WooCommerce plugin. Once that’s done, you can now launch the WooCommerce wizard and start the initial settings. You will now enter the address of your online store and specify the type of products you sell. Finally, click on “Go”. Of course, it is possible to contact a digital agency in Roura or Cayenne so that it carries out all these steps for you by a webdesigner specialized in the creation of e-commerce site.

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Step 3 : Create the structure of your Woocommerce website

When using WooCommerce for your web store, it is possible to configure the structure of your permalinks or permanent URLs to fully customize them. This way, you give your store a consistent and clear structure. This is a real asset, especially for your SEO. Thecommunication agency in Saint-François, Schœlcher or Basse-Terre is still able to help you in this step. Here is an example of a permalink that speaks to the audience: www.petitelectromenager.fr/achat/hifi/televiseurs/sony-kg8/. In this URL, televisions, purchase or hifi are keywords that speak to both Internet users and search engines. This permalink will therefore be more effective than URLs without structure that include letters, numbers and signs that are often incomprehensible. In order to configure the permalinks of your product pages, you just need to log into WooCommerce. Then go to “Settings”, then “Products” and finally “Display”.

Step 4: Configure the WooCommerce plugin

Even if it is possible to create your own online store on WordPress with the WooCommerce plugin, it is recommended to go through a digital agency in Sainte-Anne or Saint-Claude. Indeed, it takes a little time and a lot of experience to do the configuration of WooCommerce on WordPress. For example, specialists can choose the WooCommerce theme that matches your industry and the products you sell but also adapt this theme to your needs and preferences, etc. And they know it’s more ingenious to add a few products to the store before even choosing the theme. In this way, they will have a better idea of the final look of your shopping portal. Also, be aware that WooCommerce works by default with all WordPress themes. But if the theme you chose when you set up your WordPress site no longer works for you, you need to go to Storefront, the WooCommerce marketplace. You will then have the option to choose from themes optimized specifically for WooCommerce.

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Create an e-commerce site with Woocommerce

Step 5: Finish configuring your online store

Once the choice of theme is finalized, you will discover in the interface of the WooCommerce plugin of WordPress different steps to complete the configuration of your merchant site. This includes creating a homepage for your online store or creating the first product sheets The digital agency Altosor Communication in the Antilless can also, at this stage, at this stage upload the your company logo and select a text to be displayed in different places on your platform. This is also an opportunity to define the delivery information. This way, you can give the exact delivery costs and the address of your store. It should be noted that it is possible to give costs that vary depending on the country where the user places the order. Then, thecommunication agency in Marie-Galante is responsible for filling in the information relating to taxation. In this step, it will therefore define the VAT that applies to your rates. Finally, this step includes the choice of payment method. At this point, it is recommended to choose PayPal and Stripe as a minimum.

Step 6: Install extensions for the Woocommerce plugin

By working with WordPress website design consultants in Le Diamant or La Desirade, you can rely on the expertise of professionals to create a WordPress website including WooCommerce that meets your expectations and those of your customers. Indeed, she has the necessary knowledge to install extensions on your online store. This can be Google Analytics Pro, WooCommerce Subscriptions, or Memberships. You can also opt for WOOF or WooCommerce Products Filter, WooCommerce Customizer, FacetWP, PayPal for WooCommerce, etc.

Thanks to Woocommerce and WordPress you have a wide choice to make your site at once design, functional and effective.

Step 7: Create optimized content and leverage social networks

If you want your WordPress site to appear in search engines such as Google, it is essential that the content of your site is optimized. Altosor Communication Martinique has a team of web writing specialists who are at your service to develop content that is both relevant and effective in terms of SEO. With us, you benefit from a turnkey e-commerce site adapted to your expectations and which delivers to your customers a unique user experience. We can also assist you in the development of your social networks on which you can promote your products to a wide target. Once your community has been created and developed, social networks are also an ideal tool for building customer loyalty by setting up contests or promotions.

You want to start an e-commerce business with a WordPress website? Entrust us with your project!

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