Altosor supports B2B companies, e-merchants and local activities throughout France. We rigorously track conversions that really help your business, then drive and optimize your Google Ads campaigns to focus your budget on the leads, sales, calls, or appointments that really matter.
The form sent is only a first step. We seek to distinguish between simple contacts, qualified leads and, when your organization allows it, opportunities or sales actually generated.
Revenue is not enough: product flows, conversion value, categories, margin and profitability must guide trade-offs. Google Merchant Center and e-commerce tracking are becoming central.
Calls, appointments and local requests must be measured without financing out-of-sector clicks. Geo-targeting, local pages, and schedules should remain consistent.
We check conversions, queries, bids, landing pages, and account ownership before increasing the budget or rebuilding campaigns.
Are your campaigns already active, but you lack visibility on their real effectiveness? These situations do not necessarily mean that everything has to be rebuilt. Instead, they indicate that an audit of the account, conversions, and landing pages is useful.
Do you recognize one or more of these situations?
Altosor can analyze your account, check the quality of conversion tracking, and identify what needs to be retained, fixed, or rebuilt.
Google Ads optimizes campaigns based on the conversion goals you send to Google Ads. If a button click, a simple page view, or a form started is treated as a primary conversion, the algorithm can learn to generate more of these actions without generating more customers.
A campaign becomes truly manageable when it is linked to useful sales actions: form sent, qualified call, appointment confirmed, purchase, qualified lead or sale concluded. Altosor’s role is to identify what can be properly measured, to explain the limits and to build the most relevant monitoring possible.
Bottom line : A successful Google Ads campaign is built on three foundations: consistent implementation, rigorous and relevant conversion tracking, and regular optimization.
This is common: no confirmation page, form injected by an external tool, appointment booking on another platform, poorly marked e-commerce tunnel or data impossible to reconcile with the CRM. In this case, Altosor identifies the technical limitations and offers the most reliable solution: Google Tag Manager event, native form, thank you page, improved conversions, offline conversion import or dedicated landing page.
We prefer to tell you clearly what is measurable, what is not yet measurable and what needs to be changed rather than presenting imprecise figures as a success.
Are your campaigns already active, but you lack visibility on their real effectiveness? These situations do not necessarily mean that everything has to be rebuilt. Instead, they indicate that an audit of the account, conversions, and landing pages is useful.
We analyze your market, goals, demand, competitors, existing account, queries, landing pages, and data quality. We then define the priorities: leads, sales, local acquisition, product catalog or resumption of existing campaigns.
We set up or verify Google Ads, Google Tag Manager, Google Analytics 4 and actions that have real value: forms sent, calls, purchases, appointments, qualified leads or sales. When the measurement is imperfect, we clearly explain its limitations.
We create or restructure campaigns tailored to the purpose: Search, Shopping, Performance Max, remarketing or other relevant devices. Ads, targeting, budgets, product feeds, and landing pages are designed as a cohesive whole.
We analyze queries, cost per click, cost per conversion, ROAS, bids, budgets, audiences, products, and landing pages. We reduce unnecessary expenses and gradually strengthen what creates the most value.
Before optimising, Altosor checks what Google considers to be a conversion and whether this action really corresponds to a commercial objective.
Ads, landing pages, forms, user journey, product flow, and lead tracking directly influence performance.
Your business retains control of Google Ads, Google Analytics 4, Google Tag Manager, Google Merchant Center, feeds, and history.
Each package includes an initial set-up and then monthly management with continuous optimization. The Google advertising budget is not included: it is paid separately to Google.
Pricing and positioning | Starter | Standard | Premium |
|---|---|---|---|
For whom? | Single campaign or light recovery | Structured management and advanced monitoring | Product catalog, e-commerce, advanced management |
Initial Setup | 450 € excl. tax | 700 € excl. tax | 950 € excl. tax |
Monthly management | 450 € excl. tax / month | 850 € excl. tax / month | €1,300 excl. tax / month |
First month | 900 € excl. tax | €1,550 excl. tax | €2,250 excl. tax |
Minimum commitment | 4 months | 4 months | 4 months |
Google advertising budget included? | No | No | No |
The initial implementation corresponds to the framing, the technical configuration and the construction of the campaigns. Monthly management covers their monitoring, optimization and continuous performance analysis.
Initial Setup | Starter | Standard | Premium |
|---|---|---|---|
Needs analysis and prioritization of objectives | |||
Creating or restructuring campaigns | |||
Setting up campaigns, ads, targeting, and budgets | |||
Setting up conversions with Google Tag Manager | |||
Setting up Google Analytics 4 and GA4 conversions | |||
Google Merchant Center and product feeds | |||
Business analysis: market, turnover and environment |
Monthly management and optimization | Starter | Standard | Premium |
|---|---|---|---|
Rigorous conversion tracking | |||
Continuous analysis and optimization of campaigns | |||
Adjust queries, keywords, bids, and budgets | |||
Weekly reporting and monitoring table | |||
Recommendations on funnel, audiences, site and UX | |||
WhatsApp Responsiveness | < 24 working hours | < 8 working hours | Priority < 4 hours, 7 days a week |
Monthly update with the Account Manager | 30 min / month | 1 hour / month | |
Business Review with the CEO | 1 hour / quarter |
These results show what management based on useful conversions, reliable data and regular optimizations can produce depending on the market, the catalog and the media budget.
ROAS less than 1 at startup → Gross Attributed Ad ROAS of 16.01
This e-commerce specialising in aquariums and garden ponds sells more than 1,000 references. At startup, the account was experiencing significant difficulties, with a ROAS of less than 1.
Altosor restructured campaigns by product family, optimized keywords and bids, and conducted regular testing to identify the most profitable categories and profiles.
Impact : After a difficult start, successive optimizations have made it possible to reach €16.01 in the value of completed orders allocated for each euro of media budget invested.
Media budget invested with Google
€63,817.85
Value of completed orders assigned
€1,021,540
Gross Ad ROAS Attributed
16,01
Period analysed
January 2025 to April 2026
Value-driven management and average basket → Gross Ad ROAS attributed of 27.79
This premium e-commerce offers fashion, leather goods, jewelry and decoration items made in France. The catalog was initially focused on products with a low average basket, which were difficult to make profitable in terms of paid acquisition.
Altosor created a strategy dedicated to higher-value products, refined audiences sensitive to French manufacturing and adjusted bids to focus on commercial value rather than just order volume.
Impact : The campaigns generated €27.79 in value of completed orders allocated for every euro of media budget invested, thanks to a management that was more focused on the average basket and the value of the products.
Media budget invested with Google
€15,936.97
Value of completed orders assigned
€442,868.81
Gross Ad ROAS Attributed
27,79
Period analysed
January 2025 to March 2026
Strategy by Referrals and Models → Gross Attributed Ad ROAS of 20.85
This e-commerce sells tuning spare parts and accessories for premium vehicles. The account was facing strong competitive pressure on generic keywords.
Altosor has favoured a strategy targeted by product references, automotive models and technical compatibility. The bids were then continuously adjusted to remain visible without overpaying for clicks.
Impact : Campaigns generated €20.85 in completed order value attributed for every euro invested, with a notable acceleration in performance from the third month onwards.
Media budget invested with Google
€10,732.40
Value of completed orders assigned
€223,777.46
Gross Ad ROAS Attributed
20,85
Period analysed
November 2025 to June 2026
Conversion tracking corrected before optimization→ Gross Attributed Ad ROAS of 32.91
This B2B wholesaler supplies restaurateurs, food trucks, food shops and takeaway professionals. At startup, a conversion tracking issue was distorting the performance reading.
Altosor first corrected the measurement system and then structured the campaigns around the products with the best order values. Targeting, keywords and bidding were then optimised for a recurring professional clientele.
Impact : Once the tracking was reliable, the campaigns reached €32.91 in completed order value attributed for each euro invested, which is the best gross advertising ROAS awarded in the four examples.
Media budget invested with Google
€14,956.65
Value of completed orders assigned
€492,152.77
Gross Ad ROAS Attributed
32,91
Period analysed
January 2025 to June 2026
This content was developed and validated by Altosor’s Google Ads team based on campaigns that were actually managed for B2B and e-commerce companies. The methods, measurement limits and results presented are explained in a transparent manner to allow a useful reading of the performance.
Last updated: July 2026.
Altosor provides remote support to SMEs, mid-caps, e-merchants, wholesalers, networks and organizations located throughout France. Management is based on regular exchanges, accessible monitoring tables and a Google Ads account that remains the property of your company. Localization therefore imposes no limits on account monitoring, meetings, or performance analysis.
Every day, your prospects search for products, services, and solutions on Google. The question is not only whether they are using the search engine, but whether your company appears at the right time, in front of the right people and with a message that is consistent with their intent.
Google Ads allows you to make a company visible quickly on high-intent searches, without waiting for natural referencing to reach the top positions. However, this visibility is neither automatic nor permanent: it depends on the competition, the budget, the quality of the campaigns and the landing pages.
Google Ads is therefore a potential accelerator, not a guarantee of profitability. The quality of the offer, the site, the conversion monitoring and the management remains decisive.
Search campaigns are a way to reach people who are actively searching for a product or service. They’re particularly suitable for lead generation, high-intent services, and local searches.
For an e-commerce, the Shopping or Performance Max campaigns associated with Google Merchant Center allow you to promote products from the catalog. The quality of the feed, the conversion values and the profitability of the products must be monitored as carefully as the volume of sales.
Performance Max can complement Search campaigns by running across multiple Google channels based on defined conversion goals. However, its effectiveness is highly dependent on the quality of the data, conversions, creative content, and signals provided.
We build a mix according to your objectives: Search for active intent, Shopping for e-commerce, Performance Max to exploit audience signals, YouTube to amplify consideration. We don’t do “everything” on principle, we do what makes sense for you.
Via Google Ads and GA4: conversions, CPA, ROAS, CTR, Quality Score, revenues, landing page conversion rates. Everything is properly tracked (forms, calls, purchases) to link every euro invested to a business result.
Measurement starts with defining which stocks have real value to the company. For a B2B site, it could be a form sent, then a qualified lead or a sale recorded in the CRM. For an e-commerce, you need to track purchases, basket value and, where possible, margin or profitability by category. For a local business, calls, appointments, and requests in the right area are prioritized.
Enhanced conversions and offline conversions can help recover some of the hard-to-attribute conversions and move up deeper stages of the sales cycle. Their implementation depends on data collection, consent, site tools and CRM.
In B2B, the cost per form is not enough to judge the quality of a campaign. A contact may be off-target, without a budget or without a real project. When the CRM and the sales cycle allow it, the follow-up must distinguish between the form sent, the qualified lead, the appointment obtained, the sales opportunity and the closed sale. Importing offline conversions then helps Google Ads optimize campaigns on contacts who are actually moving forward in the sales cycle, rather than on gross form volume.
A campaign can’t sustainably compensate for a slow, unclear, or misaligned page with the ad. Depending on the need, Altosor can recommend changes or create a dedicated landing page.
The cost includes two separate components: the set-up and management fees paid to the agency, and then the advertising budget paid directly to Google. The package table allows you to compare the level of monitoring, reporting and advice. The media budget depends on the market, the cost per click, the area, the average basket and the objectives.
A serious campaign requires a set-up phase, a launch, a period of data collection, and then several rounds of analysis and optimization. The first trends can appear quickly, but they are not always enough to judge the quality of a strategy. Four months allow us to go beyond the simple launch and to stabilize the first learning.
No. Altosor pricing covers the implementation, conversion tracking, management and optimization of campaigns. The advertising budget is paid separately to Google by your company.
In the majority of competitive sectors, planning for less than €300 to €500 per month severely limits the ability to analyze and optimize. However, the relevant budget depends on the market, the area, the competition, the cost per click, and the objectives.
Because a serious campaign requires its own basis: account structure, goals, conversions, settings, ads and, depending on the package, Google Analytics 4 or Google Merchant Center. Without a correct foundation, monthly optimization relies on incomplete data.
The first data are available in the first few days. However, they must be analyzed over several weeks and several optimization cycles before drawing solid conclusions. Depending on the market and the volume of data, performance can accelerate after several months, as illustrated by one of our case studies.
Yes. Altosor checks the structure, conversion goals, queries, campaigns, hits, landing pages, and data quality before recommending what should be kept, fixed, or rebuilt.
Altosor identifies what can be measured properly and suggests the necessary adjustments: Google Tag Manager, native form, thank you page, improved conversions, offline import or dedicated landing page.
No. The results depend on the market, budget, offer, location, level of competition, and sales quality of leads. Altosor guarantees a clear method: reliable measurement, regular monitoring, readable reporting and data-driven decisions.
Your company still owns the account, access, tags, feeds, and data. Altosor intervenes with the rights necessary for management, without creating artificial dependence.
Yes. A Google Ads campaign can’t compensate for a page that doesn’t convert. Altosor can recommend changes or entrust the creation of a dedicated landing page to its web designers.
Describe your project, your current campaigns or your need to launch. Altosor shows you the level of support that is most consistent with your objectives, your budget and the quality of the data available.
• First exchange without obligation • Response within 24 to 48 hours • Google advertising budget not included.
