Category: Communication

September: Before you do more, check what your customers are really seeing September is back on track. Business objectives are back in the foreground, budgets are re-examined and teams are often looking to boost visibility: new communication campaign, LinkedIn posts, emailing, advertising, redesign of media, etc. But before adding an action to the communication plan, a question deserves to be asked: does your offer really make those for whom it is aimed really want to go? A company can offer

The answer seems obvious. Of course it does! Marketing attracts prospects. Sales people accompany them until the decision. Everyone works in the same company, in the same market, with the same development objectives. And yet. An analysis published by LinkedIn found only 23% average overlap between the audiences targeted by sales teams and those targeted by marketing in the B2B organizations studied. In other words, two teams that are supposed to work together to win over customers can devote time,

Did you make the decision to launch a new marketing campaign last week? Or have you opted for an implementation of a redesign of your company’s website? Or to change your positioning on LinkedIn? You took it alone, within a limited time, with the information available. Not because you’re not competent. Because no one around you was in a position to challenge you on the merits. This is the reality of a majority of marketing managers who do not have

You have a graphic designer for the visuals. A web agency for the site. An SEO freelancer who has been under contract for eighteen months. A network that manages your local advertising. And a photographer who intervenes two or three times a year for events. On paper, you are well surrounded. In practice, no one talks to each other. This situation, which characterises communication between SMEs and uncoordinated service providers, has a cost that most managers never calculate. It silently

Generating b2b leads for smes without word-of-mouth is one of the most underestimated challenges facing today’s sales managers. For years, your sales pipeline has been sustained by your network, existing customers and referrals. It’s a real but uncertain asset. In the space of a quarter, everything can change: two major customers downsize, the market tightens, your competitors start appearing everywhere online. And then you realize that you don’t have a structured inbound flow. What you have left is hope. Why

Many SME managers still regard social networks as mere distraction tools. This is a costly strategic error. Well-thought-out community management, adapted to your sector and your targets, can become the most powerful lever for growth in your communications – and above all, a formidable tool for building customer loyalty. In this article, find out how to exploit the full potential of networking for your business, whether BtoB or BtoC.

Do you communicate without really knowing what you’re getting out of it? Have you tried Google Ads, social networks, a blog, without seeing consistent results? It doesn’t have to be this way – and it’s probably not your fault. In this article, Altosor Communication explains how to build a solid communications strategy for your SME: from defining your audience to finalizing your budget, choosing the right channels and setting up tracking indicators. A clear, jargon-free method to ensure that every euro invested serves a real purpose.