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Press relations agency – Altosor Communication

Altosor public relations is a digital agency that supports companies in their communications. We offer a turnkey press relations service for freelancers, SMEs, start-ups and entrepreneurs.

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Our PR experts also support medium-sized and large companies in their PR campaigns.

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A press relations agency to meet your needs

The Altosor Communicationpress relations agency offers two services to support your press relations activities

Outsourced Press Attaché

Your company benefits from a single consultant dedicated to your press relations campaign. Altosor is your Press Contact

Your professional journalistic editor

Your company can rely on our editorial department to produce high-quality journalistic content with a specialized communications team.

What are the advantages of raising your company's profile in the media?

1. Optimize your return on investment

Companies with media visibility enjoy an advertising return on investment (ROI) that is 3800% higher than that of companies without such visibility.

2. Boost your income

Companies with a media presence post sales 15% to 45% higher than those without a media presence.

3. Enhance your SEO

Companies with media coverage see a 41% increase in organic traffic to their website, compared to those without.

4. Increase your leads

Companies with media exposure generate 32% more leads than those without.

5. Increase conversions

Companies with a media presence convert 13% more leads into customers than those who are invisible in the media.

6. Enhance visibility and reputation

Companies that are featured in the media see a 23% increase in the sharing of their content on social networks, compared with those that don’t benefit from this exposure.

7. Consolidate your credibility

Companies with a media presence convert 18% more potential customers into loyal customers than those with no media presence.

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Laure e1677901151197

Laure
Public Relations Expert

Make an appointment with Laure

Altosor Communication's public relations concept

Whatever your sector of activity, Altosor’sParis press relations agency is able to offer a turnkey press relations service that meets your expectations:

  • Building integrated, à la carte press relations initiatives
  • Intensify your presence in the French press and media
  • Reach television, radio, magazines, newspapers, blogs and websites
  • Guarantee a considerable return on investment (ROI) for each of your press relations campaigns
  • Take advantage of our responsiveness and know-how: a press relations campaign is ready in 7 days and more than 4,000 press relations campaigns have already been carried out.
  • Appear in B-to-B or B-to-C media without spending a single euro on advertising
  • Control your budget with pre-defined rates

A network of journalists and media at your public relations service

With Altosor Communication, get access to 99% of all French media for 0€ of advertising budget!

  • 17,000 media in our database
  • 75,000 journalists, influencers and bloggers
  • All business sectors, both B2B and B2C
  • All types of media (print, digital, etc.)

Here are some of the references in our media database:

General media

The media and the business press

The media and the trade press

Thematic media

Local/regional media

Our methods for successful public relations campaigns

Our approach is based on 6 key steps to support your press relations service.

  1. Development of the brief, definition of objectives, message, target and visual aspect.
  2. Design of press release and/or press kit.
  3. Selection and preparation of press release distribution.
  4. Integrated press relationstraining.
  5. Press release sent to journalists, media and influencers.
  6. Monitoring your press campaign: reading data and compilation of press articles.

Our offers - Press relations services

Standard punch action

498 ou 166 € HT for 3 months
  • Reach 2,000 targeted journalists, media and influencers, All-inclusive formula: Copywriting, targeting, email follow-up, Your press relations campaign ready in 7 days.

International punch action

897 ou 299 € HT for 3 months
  • Your international PR campaign.

Action Coup de Poing Booster Telephone and social networking campaigns

999 ou 333 € HT for 3 months
  • All the benefits of the Action Coup de Poing, 30 journalists contacted by phone and on their Twitter and Linkedin accounts, Graphic layout of your press release.

Prestige Pack Press attaché and Community management

1497 ou 499 € HT for 3 months
  • All the advantages of the Action Coup de Poing Booster, A PR consultant, a single point of contact, dedicated to your PR campaign, Preparation of 4 posts for your social networks that we pass on to you when your PR campaign is broadcast.

Club PR - Get continuous exposure in the media and press

199 € HT Monthly for 6 to 12 months
  • Regular communication 40% cheaper, Strategy, Support and visibility over 6 to 12 months
Laure e1677901151197

Laure
Public Relations Expert

Make an appointment with Laure

Outsourced Press Attaché Service - Altosor Press Relations

A press officer dedicated to your company on request

  1. We are the link between you and journalists & media. We help you save time and maximize your results.
  2. Design, graphic layout and distribution of materials (press kit, press release)
  3. Distributions- Validation of a proof by you before dispatch
  4. Selection of journalists, media and influencers
  5. Pre-shipment press relations training and two follow-up meetings during the campaign
  6. Contacting journalists & influencers (30 people) by telephone & social networks (Linkedin, Twitter)

The advantages of a dedicated outsourced press officer

  1. The accessibility of a press attaché
  2. The strength of a press relations agency
  3. A single consultant dedicated to your press relations campaign
  4. We are the link between you and journalists & the media
  5. Tailored support throughout the partnership
  6. Your communication documents are designed by a graphic artist and adapted to your company’s corporate identity.

OUTSOURCED PRESS OFFICER HIGH-END SERVICE

From €1995/month excl. VAT or €665/month excl. VAT for 3 months (declining scale from 12 months' commitment)

A PR expert, a single point of contact, dedicated to your press relations campaign A formatted press kit Handling of all exchanges with the media The results of your campaign in an aesthetic press review

Press relations: Get a free consultation and quote

– Personalized interview – Personalized communication & press relations project: angle and timing of your future PR campaign, examples of media and customer references in your sector. – Free quotation

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Frequently asked questions about press relations

Press Relations: Definition and Job

Press relations, or PR, encompass all actions aimed at managing and improving relations between a company and the media. They play an essential role in a company’s communications strategy, influencing its public image and raising the profile of its activities. The job of a press relations officer involves maintaining relationships of trust with journalists, writing and distributing press releases, and organizing media events such as press conferences and press trips.

Training and Jobs in Press Relations

To work in press relations, it is often necessary to take a course in communications, journalism or public relations. Many establishments offer specialized courses including press release writing, press contact management and communications strategy. Press relations professionals, whether press attachés, press relations managers or press relations officers, need to have a good understanding of the media and project management skills.

Press relations strategy and tools

Press relations are based on a well-defined strategy that includes identifying communication objectives, selecting information media and planning press campaigns. Commonly used tools include press contact databases, mass e-mailings, press kits and press conferences. The aim of a press release is to inform journalists and external media providers about the company’s activities, news and events, while generating positive press coverage.

Benefits of Press Relations

Press relations offer many advantages for companies. They help build trust with journalists and the general public, raise awareness of the company and its products, and create a direct link with press professionals. Press coverage can increase traffic to the company’s website and boost its visibility on search engines. What’s more, press relations are an integral part of an overall communications strategy, contributing to the success of marketing campaigns.

Press Relations 2.0 and Examples

With the evolution of technology and the media, press relations have also evolved into press relations 2.0. This includes the use of social networks, blogs and content-sharing platforms to disseminate information and interact with journalists and the public. Press relations agencies and industry professionals are embracing these new tools to maximize the impact of their campaigns. An example of successful press relations can be seen in Paris, where many companies organize media events and press conferences to launch new products or services.

Working in press relations requires a good communications background, writing and project management skills, as well as the ability to maintain trusting relationships with journalists.

Press relations refers to all activities aimed at managing interactions between an organization and the media, in order to promote the image of the company and its products.

Public relations encompass all communication actions aimed at managing a company’s reputation with its various audiences, while press relations focus specifically on interactions with the media.

Key press relations tools include press releases, press kits, press conferences, press contact databases and mass e-mailings.

Press relations are essential for increasing a company’s visibility, enhancing its reputation, and creating a relationship of trust with journalists and the media.

Working in press relations offers the opportunity to play a crucial role in managing a company’s image, to develop a wide range of communication skills, and to collaborate with media professionals.

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