Google Advertising - Creating a Google Ads campaign
A team of experts in paid search
Our Altosor communications agency is staffed with Google Partner-certified experts in SEA digital marketing, who create and optimize online advertising campaigns tailored to your company’s needs. The manageability of Adwords ads offers the advantage of being able to keep control over the different aspects of the campaigns: the budget, the audience and the duration of the broadcast.
What is the creation and management of Adwords ads?
Depending on your needs, objectives and budget, our webmarketing professionals will set up one or more advertising campaigns.
The campaign on the search network, which allows you to reach users when they search for the products and services you offer on search engines such as Google.
- Display and video campaigns involve reaching your audience with visual and video ads on YouTube, websites and mobile applications.
- The Shopping campaign, if you have an e-commerce site and want to sell your product inventory.
- The app campaign, as its name suggests, is aimed at companies looking to find new users for their mobile application.
- The local campaign is highly relevant when you have a physical store and your aim is to attract customers locally.
Once the type of campaign is defined, our team of digital experts will work on the different elements that will determine the success of your online ad.
The starting point of a successful campaign is first of all to know perfectly your target audience in order to select the keywords likely to interest them. This is a real strategy that consists of choosing queries based on their search volume, price and level of competition.
Once this crucial step is completed, our web professionals will be able to write your SEA ads. Their missions? Design a striking and eye-catching ad, both in terms of text and design, to catch the eye of Internet users.
