Consulting in communication and digital marketing strategy
The reputation of your brand and your company depends essentially on your ability to manage your communication and to lead an offensive digital marketing strategy. Your reputation on the Web corresponds to all the beliefs and opinions of your customers and prospects regarding your project. With the development of mass media and the Internet, the amount of information, advice, needs, content and experiences has exploded, as well as the speed at which they are disseminated. To be visible on the Web, as in the street, it is better to address everyone according to a marketing plan and a well established digital strategy. In short, make a clear line for your business.
Our agency at the service of your needs
As acommunication consulting agency, our core business is toassist your company in defining the best communication strategy. That’s why we offer you a personalized support according to your targets and business objectives.
Think global strategy
To guarantee brand awareness and create a relationship of trust with your customers, your company needs to define a global strategy. And it involves both the Internet and more traditional marketing tools .
Thus, you should never neglect the creation of paper supports to reach your customers and make your activity known: business card, brochure, flyers, … With one objective in mind: to make your project known, to be visible and to spread the word that your company and your activity deserve to be known.
Whether on the Internet or anywhere in France, monitoring and controlling your image in an optimal and efficient way is not an easy task. Hence the importance of a real strategy to offer your visitors the customer experience they expect.
Omnichannelity or the total customer experience
To further deepen the customer relationship, we talk about omnichannelity. The term omnichannel refers to the use of multiple brand channels at the same time. In fact, as consumer habits have undergone profound changes, omnichannelity means offering customers access to the brandwherever they are and from whatever medium they choose. For example, a customer can consult the product sheet of an item on his smartphone and at the same time be physically present at the point of sale. He can place an order from his computer and pick up the package in click-and-collect. Omnichannel allows us to respond to the expectations and behaviors of consumers who are becoming more and more connected and dependent on the Internet.
What is digital marketing?
Digital marketing could be defined as all the marketing techniques used on all digital media and channels. With the sole objective of promoting products and services. The digital strategy must be consistent with the overall marketing strategy and with the company’s objectives. Before jumping in headlong, it’s a good idea to make a few adjustments provided by our communication tips:
1.
Conducting a strategic audit
Before setting up a digital communication strategy, it is necessary to make a diagnosis of the digital development and the digital identity of your company. Theidea is to point out the strengths, weaknesses, opportunities and threats of the digital presence of your company. And to ask you some questions: Do you have a project in online advertising? Is your website ergonomic ? Is your offer clear? Do you know if your customers are satisfied? How could you stand out on the Internet? Similarly, it can also be useful to analyze competitive practices and begin to sketch out what the added value of your project will be.
2.
Define a target
For any marketing communication strategy, the company must know who it is addressing. As a professional in your business, your analysis will be all the better for defining your typical customer and your expert visitor.
3.
Set goals, establish a timetable and make a budget
It’s essential to set precise objectives for your plan from the outset, before allocating your own budget and establishing a rigorous timetable. Making a schedule will allow you to stick to the initial plan without the risk of neglecting the marketing part.
4.
Implementing a content marketing strategy
Content marketing, in the wake of inbound marketing, consists of creating content that is likely to interest your customers. In other words, it is the art of communicating with your clients without trying to sell them anything, to tell them a story, your story, and to allow them to identify with you .
Referencing, referencing and referencing
SEO (Search Engine Optimization) is defined as the optimization of the indexing by search engines of different sites corresponding to a given search. In other words, where your website will appear in search engines. Because, let’s face it, a website that does not appear in the first web results is a website that is almost invisible. And, to be visible, you have to work on your referencing.
There are two types of referencing
- Natural referencing: it consists in optimizing your site so that it is “well seen” by search engines
- Paid search: this works by buying sponsored links to attract visitors to your site.
Social networks, your best tool
To talk to your customers, you have to know how to talk to your community. On a social network, a community is a group of visitors linked by a common interest (a social link in this case) who choose to interact more or less. Whatever your social network, your community will be built around a common interest in your company, your project or your services.
Our agency, your partner for a communication advice
For all this, and more, Altosor Communication is your partner to advise you toincrease your presence and your reputation andimprove your brand image . You benefit from the expertise and online communication and marketing advice from our team ofweb and PR experts. We also provide communication consulting in the French West Indies and Guyana.
Rates - Communication consulting
Positioning Communication | 190 € HT | 490 € HT | 890 € HT | 1590 € HT |
|---|---|---|---|---|
Services and packages | Project | Start-up | SME | Company |
Development of a dedicated positioning according to the characteristics of the company and its targets | ✓ | ✓ | ✓ | ✓ |
Definition of 3 key messages | ✓ | ✓ | ✓ with illustrations | ✓ with illustrations |
Competitive Analysis | ✗ | ✓ | ✓ | ✓ |
Telephone interview with company managers (CEO, marketing manager and/or sales manager, R&D innovation manager or financial manager) | ✗ | ✗ | 1-2 | 3-4 |
Definition of customer targets | ✗ | ✓ | ✓ | ✓ |
Proposal of possible messages (scoring according to different criteria by the company’s managers) | ✗ | ✓ | ✓ | ✓ |
FAQ of 10 questions and answers | ✗ | ✗ | ✗ | ✓ |
FAQ of 10 questions and answers in option 290 € HT
