Social media marketing – Meta Ads campaign
In their digital strategy and digital marketing, companies define innovative ways to increase their visibility and attract new customers. Meta Ads are a powerful tool for achieving these goals and stimulating growth. Find out more about the benefits of Meta Ads, the services offered by Altosor Communication and how to maximize your growth potential with this advertising approach.
Agence Meta Ads: A strategic approach to maximize the results of your online advertising campaigns
Meta ads rates
Prices Online advertising on Facebook & Instagram
Publication boost | Starter | Business | Premium | CatalogAdvantage + | |
|---|---|---|---|---|---|
Strategy & objectives | |||||
meta business manager account creation & optimization & company page | |||||
Meta advertising account creation | |||||
Pixel, event and conversion API creation and configuration | |||||
Product catalog creation | |||||
Language: French | English optional | English optional | English optional | Choice of English or French | English optional |
Configuring campaign and audience targeting | 2 different audiences max | 4 different audiences max | 6 different audiences max | 4 different audiences max | |
Creation of dedicated visuals | 1 |
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Lead generations form | Optional | Optional | Included | ||
Agency fees campaign creation | 190€ EXCL. VAT | 350€ EXCL. VAT | 520€ EXCL. VAT | 790€ EXCL. VAT | from € 640 EXCL. VAT |
Agency fees for campaign monitoring & optimization | 190 € excl. VAT /month | 280 € excl. tax/month | 390 € excl. VAT /month | 140 € excl. VAT /month | |
Meta advertising costs | Monthly advertising costs extra €150 – €400 | Monthly advertising costs not included from €400 | Monthly advertising costs not included from 600€ . | Monthly advertising costs not included from €800 | Monthly advertising costs not included from 600€ . |
Advertising strategy for your social networks - Agence Ads Altosor
Meta advertising strategy
Social networking strategy is an essential component of today’s digital marketing. By definition, it involves planning, executing and measuring actions on social media platforms to achieve corporate objectives. In this context, the management of broadcast campaigns on Facebook and Instagram plays a crucial role. This involves designing and managing targeted ads to reach a specific audience, increase brand visibility and boost conversions. To optimize the effectiveness of these campaigns, it’s a good idea to carry out a free audit of your social network marketing efforts on a regular basis. This will enable you to identify the strengths and weaknesses of your current strategy and make any necessary adjustments. Finally, take advantage of the expertise of Altosor Communication’s digital marketing professionals to maximize the return on your investment in meta-broadcasting campaigns. Their in-depth knowledge of trends and best practices can make a real difference to the success of your social networking strategy.
Optimizing your online Meta ads
Optimizing Meta campaigns is a key element of this management. It involves continuous adjustment of campaigns according to performance. For example, if an ad doesn’t deliver the expected results, it can be adjusted or replaced by a better-performing one. Optimization can also involve targeting a different audience, changing the campaign budget or modifying the advertising message.
A detailed strategy is essential to guide the campaign management process. It must clearly define the campaign objectives, the target audience, the message to be communicated and the measures of success. What’s more, it needs to be flexible to adapt to changes in the market environment or consumer reactions.
Online advertising campaign management Meta
Ad campaign management is a crucial aspect of social network marketing. It involves planning, executing and monitoring advertising campaigns on various platforms, including Facebook and Instagram (campaign ads). This requires a detailed strategy for each business sector to ensure that each campaign achieves its intended objective, whether that’s increasing brand awareness, attracting new customers or encouraging conversions.
What is Meta Ads?
Meta Ads is an advertising platform offered by Meta, the parent company of Facebook, Instagram, WhatsApp and other popular applications. This platform enables companies to create, manage and optimize ads for distribution on Meta’s various applications.
The platform offers a set of tools for creating ads, defining campaign objectives, targeting specific audiences and analyzing ad performance. Users can choose their ad locations, including Facebook, Instagram, Reels, stories, Messenger, and more. Find out more: Facebook Business.
An important tool for your advertising campaigns isAds Manager. It’s the starting point for creating ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing campaigns and tracking their performance. Find out more: Facebook Business Tools.
How Meta Ads work
Meta Ads work by using metadata and intelligent algorithms to analyze user behavior and deliver the most relevant ads. By exploiting this information, advertisers can tailor their advertising content to the interests of their target audience, optimizing the impact of their campaigns.
Need expert advice on launching your Meta campaign?
Our team is at your disposal
Why choose Altosor Communication's Meta Ads agency?
Calling on Altosor Communication’sdigital agency has several advantages for your company:
- Expertise: Our agency has in-depth expertise in SEA paid search, and in particular in the management and optimization of Meta Ads campaigns, so you can be sure of high-performance results.
- Time management: Entrusting the management of your advertising campaigns to Altosor Communication SEA agency allows you to concentrate on other strategic aspects of your business.
- Monitoring and analysis: The Meta Ads agency teams provide regular monitoring and detailed analysis of your campaigns’ performance, adjusting parameters according to the results obtained.
Services offered by our Meta Ads agency
The Altosor Meta Adsagency offers a range of services to support your company in setting up and monitoring your advertising campaigns:
- Targeting strategy: The agency develops a targeting policy tailored to your audience, taking into account demographic, behavioral and geographic data.
- Content creation: Our creative teams design attractive visuals and editorial content adapted to different advertising formats (carousels, videos, images, etc.).
- Campaign optimization: Thanks to their performance expertise, our social media advertising consultants can optimize your ads to maximize their impact with your target audience.
- Analysis and reportingThanks to our agency, you receive regular monitoring of the performance of your campaigns, and have access to a detailed report on the main key indicators (click-through rates, conversions, cost per action…).
How can you maximize your growth with Meta Ads?
To take full advantage of Meta Ads and boost your company’s growth, we carry out the following actions:
- Precise segmentation: We carefully target your audience according to demographic, geographic and behavioral criteria to deliver your ads to the most relevant prospects.
- Engaging content: We create compelling visuals and messages that engage your target audience and inspire them to take action.
- Ongoing optimization: We regularly analyze the performance of your campaigns and adjust the parameters accordingly to improve their effectiveness.
What are the differences between Facebook and Instagram when it comes to managing meta ads?
The management of advertising on these two networks is handled by Meta’s Advertising Manager, allowing us to optimize advertising campaigns on both platforms. However, there are certain differences in the way these ads are delivered and perceived by users.
Advantages of advertising on Facebook :
- Massive audience: Facebook has over 2.8 billion monthly active users, offering huge potential for reaching a large audience.
- Precise targeting: Facebook offers a variety of targeting options, including age, gender, location and interests, enabling advertisers to precisely target their audience.
Disadvantages of advertising on Facebook :
- Ad saturation: With so many companies advertising on Facebook, it can be difficult to stand out from the crowd.
- Older audience: According to several studies, Facebook’s audience is on average older than Instagram’s. This can be a disadvantage if your target is younger.
Advantages of advertising on Instagram
- High engagement: Instagram has a higher engagement rate than Facebook, meaning users are more likely to interact with ads.
- Younger audience: Instagram has a younger audience on average than Facebook, which can be an advantage if you’re targeting a younger audience.
Disadvantages of advertising on Instagram:
- Fewer targeting options: Although Instagram offers similar targeting options to Facebook, some options, such as behavioral targeting, are not as well developed.
- Higher costs: Due to competition and high engagement rates, the cost per click (CPC) on Instagram can be higher than on Facebook.
It should be noted that these advantages and disadvantages may vary depending on your industry, your target audience and your advertising objectives. It is therefore advisable to test both platforms with our digital strategy and paid search consultants to determine which offers the best return on investment for your company.
Collection Ads: an advertising revolution
Collection Ads are interactive advertising formats available on the Meta Ads platform (formerly Facebook Ads). They offer retailers the opportunity to promote their collection of products or services by combining video, image and text, all in a single format. The main objective is to improve the user experience by presenting your products in a more immersive and engaging way.
These ads function as a virtual shop window, where users can browse your catalog without leaving the Meta platform. Each product displayed in the Ad Collection contains a link to its specific page on your website, making it easy for potential customers to access.
Why choose Collection Ads?
Here are a few key advantages of Collection Ads that justify their use to promote your products or services:
- Immersive format: Collection Ads combine different multimedia elements to create a rich, interactive user experience.
- Customization : You can adapt the template’s content and design to suit your needs and preferences.
- Effectiveness: Collection Ads have proven their ability to generate higher conversion rates than traditional advertising formats.
- Adaptability: This format adapts perfectly to mobile devices, which is essential for reaching an increasingly connected audience.
How to optimize your Collection Ads for better ROI?
To make the most of your Collection Ads, our optimization method is based on these basic principles:
- We use attractive, high-quality visuals to capture your audience’s attention.
- We organize your products or services in a logical and coherent way to facilitate navigation.
- We test different templates and visual styles to determine which generates the best results.
- We regularly analyze your campaign’s performance and adjust your settings accordingly.
Get your quote - Contact Altosor Communication social media marketing agency
Why hesitate? Online advertising on Meta represents a significant opportunity for entrepreneurs and merchants wishing to increase their online visibility and reach their target audience effectively. By calling on Altosor Communication’sSEA agency, you’ll benefit from in-depth expertise in community management and tailor-made support to maximize your company’s growth potential via social networks , for example with
Linkedin Ads campaigns
. Don’t underestimate the impact of paid search, whether with
Google ads
campaigns or Meta advertising, and seriously consider this solution for boosting your online performance via social media.
