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Boost your online visibility with a successful Google Ads campaign

Online advertising, particularly via Google Ads campaigns, is an effective way for companies to quickly stand out and gain visibility on the web via the Google search engine. By 2023, it will account for more than 90% of global requests, with nearly 100,000 requests per hour worldwide.

Part of the Alphabet group, Google’s vast network includes well-known software and websites such as YouTube and the Android mobile operating system, as well as other services such as Gmail, Google Earth, Google Maps, Google Play and Google Workspace. Not forgetting Google Analytics and Google ads, which have become indispensable for analyzing and accelerating the performance and visibility of any self-respecting website.

Google ads are equally suited to the BtoB and BtoC markets, enabling you to promote your products or services worldwide. Creating a Google campaign involves a number of crucial steps to guarantee the best possible performance from your ads, starting with your choice of The type of campaign you choose depends not only on your company’s marketing objectives and strategy, but also on the time and budget you can invest.

Altosor Communication: your SEA agency

Altosor Communication is a SEA (Search Engine Advertising) agency based in France. Drawing on her expertise and experience, she helps companies create and optimize their online advertising campaigns, particularly via Google Ads, formerly known as Google Adwords. We can create your Google accounts and set up your campaigns and ads in French and/or English to promote your products and services in France and abroad.

Google paid search services

paid search
is tailored to the specific needs and constraints of each company: sole traders, self-employed professionals, start-ups, online sales and service companies, SMEs and SMIs, as well as large corporations.

The services offered by our agency include :

  • Defining the strategy, objectives and type of campaign,
  • Targeted keyword research and identification,
  • Creating a Google Ads account,
  • Creation of various ad elements (titles, descriptions, images, etc.),
  • Campaign optimization and bidding strategy,
  • Advertising budget management,
  • Analysis of results to continually improve campaign ads.

The SEA experts at Altosor Communication work in close collaboration with their customers to provide tailor-made solutions to suit their budget.

Levers for effective Google ads

The different targeting combinations and strategies need to be adapted to your company’s objectives and activity. It is therefore imperative to play on different levers to create and distribute an effective campaign. Here are some of the most common:

  • Search Network: Display text ads on the Google search engine based on one or more keywords.
  • Display Network: Display banner ads on partner sites based on the interests of your target audience.
  • Local campaigns: Target customers in a specific geographic area.
  • Video campaigns : Broadcast video ads on YouTube and other platforms.
  • Remarketing: Target web users who have already interacted with your site or products.
  • Google Shopping: For online stores, highlight your products in the shopping results according to the main keyword of your items.

Our Google Ads consultants are able to identify the levers best suited to your business and set up effective ads to help you reach your objectives on Google searches, all based on a precise keyword.

Online advertising - Cost of a Google campaign

Wondering how much a Google Ads campaign costs ? You’re not alone. Many advertisers and entrepreneurs ask themselves this essential question before entering the world of digital marketing.

Creating an effective Google advertising campaign can be complex for the uninitiated. Automated solutions do exist, but they don’t allow you to precisely manage an auction according to the desired keyword. That’s why calling on a specialized SEA agency like Altosor Communication is essential to guarantee the success of your paid search campaigns, a high level of conversion and ensure your visibility on search engines.

Google Ads campaign rates - SEA Agency Altosor


Google Shopping campaign
Strategy & objectives
Create a Google ads account
Account configuration
Creation of ad components (titles, descriptions, links, site links, teasers, etc.)
Campaign type
Your choice (search, display, video)
Your choice (search, display, video)
Number of ad groups
12 max
Focus on 2 categories
Language: French
English optional
English optional
English optional
Choice of English or French
English optional
Campaign configuration
Keyword search
Creation of a dedicated landing page
2 included
Create a Google Merchant account
Google Tag Manager (GTM) account creation & configuration
Campaign creation rates
390€ EXCL. VAT
749€ EXCL. VAT
From €1390 excl.
From €2490 excl.
From €590 excl.
Campaign tracking & optimization rates
139 excluding VAT/month
249 € excl. VAT /month
399€ excl. VAT /month
549 excl. tax/month
99 excluding VAT/month
Google advertising costs
Monthly advertising costs extra
€300 – €500
Monthly advertising costs extra
€500 – €800
Monthly advertising costs extra
€500 – €1500
Additional monthly advertising costs
800€ – 2500€.
Monthly advertising costs extra
€500 – €2500

Factors influencing the cost of a Google Ads campaign

The cost of an advertising campaign on the Google network depends on several factors, such as :

  1. Campaign type: Search, display and video campaigns have different costs depending on their specificities.
  2. Campaign complexity: The more complex a campaign, the more expensive it can be.
  3. Cost per keyword: Depending on the sector of activity, a specific keyword may represent a higher cost than others, depending on its popularity and competition. A bidding system determines the CPC.
  4. Keyword effectiveness: A good conversion rate can reduce the overall cost of your campaign.

Different types of Google Ads campaigns and their average cost

There are several types of Google advertising campaigns, each with its own average price:

  1. Search campaigns: This type of campaign is based on the Google search network and can cost between €0.50 and €5 per click on average.
  2. Display campaigns: Display campaigns, which appear on the Google Display Network, generally have an average price of between €0.30 and €3 per click.
  3. Video campaigns: Video campaigns, broadcast on YouTube and other platforms, can cost on average between €0.01 and €0.30 per view.
  4. Shopping campaign Sponsored product ads on the shopping section of the search network

We optimize your cost-per-click (CPC) to reduce the budget of your Google Ads campaigns

To optimize your cost-per-click (CPC ) of your ads on the Internet and reduce the expenses of your Google campaigns while maximizing conversions, our SEA experts follow a rigorous methodology in your Google account to ensure maximum conversions with your audience:

  • Selection of relevant, high-performance keywords with a good conversion rate.
  • Improve the quality of your ads to achieve higher rankings in search results.
  • Use manual bidding options to adjust your bids according to the performance of your keywords.
  • Test different strategies to find the one best suited to your advertising objectives.

Do you have a marketing project for a Google Ads campaign?
Would you like to discuss it with our team?

Why is online advertising the ideal complement to SEO?

natural search engine optimization (SEO)
is essential for long-term visibility, but it often takes time and regular, long-term financial effort to achieve convincing results. The
online advertising
is the ideal complement to this strategy, providing immediate, targeted visibility. Advertising on social networks or social media marketing is a component to consider along with LinkedIn Ads advertising and a Meta Ads campaign creation.

What’s more, by combiningSEO and SEA, you maximize your chances of appearing on the first page of search engines, thus considerably increasing your traffic, your credibility with a specific target and your conversions. This all-encompassing approach is an excellent way of raising your company’s profile on the web.

Advantages and benefits of online advertising

Online advertising has many advantages for companies:

  • Immediate visibility: Unlike time-consuming SEO, online advertising gives your company instant visibility.
  • Precise targeting: Thanks to the many targeting options offered by advertising platforms such as Google Ads, you can ensure that your messages reach exactly the audience you want.
  • Flexibility: Online advertising allows you to adjust your campaigns quickly and easily according to market performance and opportunities.
  • Measuring results: The tracking and analysis tools in your Google Advertising Account provide valuable data on the effectiveness of your campaigns, enabling you to continually optimize your marketing actions, ads and bidding strategy, and maximize your conversion rate.
  • Remarketing : your ads can target visitors to your website or web users with similar profiles to maximize conversions.

Looking for adventure? Don’t wait any longer to entrust the management of your online advertising campaigns to Altosor Communication, an expert agency recognized in the field of SEA webmarketing. Contact our teams today to discuss your project and benefit from personalized advice.

How do I create a Google ads campaign?

Step 1: Creating a Google account and choosing keywords

To create a Google campaign, you first need to select the keywords in your Google account that are specific to your business sector and your offer, and that will trigger your ads to be displayed to the right target audience, thus generating conversions. Each keyword must be relevant to the products or services you offer, and to the searches of Internet users. For example, if you have a fitness app, your keywords could be “fitness app”, “home workout”, “fitness exercises” or “home exercise”, etc.

Step 1: Creating a Google account and choosing keywords

The next step is to create one or more ad groups, which may contain several ads linked to a common set of keywords. For example, if you sell sportswear, you could have one ad group for running shoes, another for yoga clothes, and so on.

To maximize the effectiveness of your Google Ads campaigns, we personalize your ads for each ad group. For example, if you have an ad group for running shoes, your ads should talk about the specific benefits of your running shoes for your target, comfort, performance, use of eco-friendly materials…

In addition to search results, Google can also display your ads on its network of partner sites. This means your ad can appear on relevant websites, mobile applications and even YouTube videos.

Step 1: Creating a Google account and choosing keywords

The next step is to monitor your Google campaigns daily or several times a week to check your results. You can use Google’s conversion tracking tools to see how many clicks on your ads translate into sales. CPC is one of the most important statistics to track, along with ROAS, which represents your profit.

Finally, don’t forget that search is the key to success with Google Ads. Our SEA consultants are constantly researching new keywords, testing different ad variants and optimizing your campaigns based on performance, in a constant quest to improve your bidding results and conversion rates.

How does the bidding system work in a Google campaign?

Google Ads is an online advertising service developed by Google, where advertisers bid to display ads, service offers, products or videos to web users.

The Google Ads auction system works like a real-time auction . Every time a user performs a search on Google, the Google advertising system selects which ads to show based on the bid amount and the relevance of the ad to the user’s search.

Here’s how it works:

  • Keyword definition: Advertisers choose the keywords for which they want their ads to appear. They can also define geographic locations, languages and other parameters.
  • Bids: Advertisers place a bid, which is the maximum amount they are willing to pay for a click on their ad. This bid can be adjusted at any time.
  • Ad ranking: When a user performs a search including one of the keywords defined by the advertiser, Google Ads calculates a quality score for each ad. This score is based on the relevance of the ad and destination website to the search, as well as on the bid amount. Ads are then sorted according to this information.
  • Billing: The advertiser is only billed when someone clicks on their ad, not just when the ad is displayed. The amount charged is often lower than the maximum bid, as it is based on the lowest amount needed to maintain the ad’s position.

The Google Ads bidding system enables advertisers to control their ad spend while maximizing their online visibility.

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