Newsletter creation and distribution

If you don’t have any email list, we advise you to start by choosing and installing the software or autoresponder and integrating the Opt-in mobile subscription in order to get a maximum of email addresses from your readers. Once you have started collecting email addresses, you can then move on to the next phases, i.e. the creation of a graphic template and then the sending of a newsletter or an emailing campaign. Note that if you have a CRM software, it is possible to start your campaign quickly by sending your newsletters to your customers or prospects.

Buying a mail database may seem like a good idea, but it’s quick and easy. However, these databases are often expensive and may have a high percentage of incorrect addresses. Indeed, these can be several years old with addresses that are no longer used and thus lower your opening rate. But not only that, by using these addresses without consent, you risk being flagged as undesirable and therefore your emails will be directly put in SPAMS. It is important to know that the purchase of mail databases in B to C, i.e. from individuals, is strictly forbidden.

No, once you have set up the tools such as the email collection field or Opt-in, as well as the template, you will only have to pay for the writing of the newsletter, the sending and the optimization of the wrong addresses.

As you can see, it is difficult to define a cost, because it all depends on the way you are going to realize your newsletter or emailing campaigns. What marketing studies show is that sending a newsletter is one of the cheapest techniques to build customer loyalty and attract new prospects. Contact us for a free quote!