Website redesign: A site with an optimized design

Your products or services have evolved and your website is no longer an exact reflection of your activities? Its design is getting old and it has become slow to load?

Redesigning a website is crucial for companies wishing to compete in the digital marketplace.

Altosor Communication, a specialist digital agency, can give your pages a facelift with a website redesign.

What is a website redesign?

Definition

Website redesign involves restructuring an existing site to improve its design, functionality and content.
This process includes an in-depth analysis of customer and market needs.

Price based on specifications

This redesign service consists of intervening in the details of each of your pages, but without affecting their referencing, so as not to penalize the ranking of your website in the results of Google and other search engines.

Our service includes the definition of specifications which may include :

Modernization of your website design, logotype and graphic charter
A reorganization of your pages (menus, site map, links…)
The creation of new pages or features
Optimization of the site’s loading speed
The implementation of new quality visuals

It is quite normal that your site has aged: the fashion changes quickly in the field of web design. It is necessary to adapt to the new trends on the Internet and especially to modernize a web site with the image of your company, which is also in constant evolution.

To stay up to date and become more efficient and up-to-date than your competitors, tell us about your website redesign project:

What does it mean to redesign a website?

Redesigning a website offers many advantages for companies. These include improving the user experience and increasing site traffic. Here are two main reasons why you should redesign your website.

Enhanced user experience

An outdated or poorly designed website can damage a company’s image and put off potential visitors. On the other hand, a modern, functional site offers an optimal user experience, encouraging visitors to stay longer and interact more with the site.

Increased site traffic

A good user experience also boosts the website’s natural search engine optimization (SEO). Better positioning in search results helps attract more qualified traffic to your company.

Our team is available to audit your site free of charge. Based on this expertise, we can suggest ways of improving your website to make it a real conversion tool for your business.

Key stages in a successful website redesign

Redesigning a website offers many advantages for companies. These include improving the user experience and increasing site traffic.

A successful redesign involves several essential steps:

Needs analysis and definition of objectives It’s essential to precisely determine the expectations and objectives of the redesign in order to establish a coherent action plan.
Design conception and modernization The design of your website must be aesthetic, ergonomic and adapted to different media (computers, smartphones, tablets) to deliver an optimal user experience.
Page reorganization and content optimization It’s important to structure information in a clear and logical way to facilitate navigation and natural referencing. Web copywriters will implement your digital content strategy.
Improved speed and performance A fast, high-performance site prevents impatient visitors from abandoning the site, and also improves natural referencing.

Website redesign: specifications

Redesign 1: Webdesign only

This redesign service is the lightest and resembles a “facelift”: our web design specialists will adapt the colors and visuals of your pages to bring more modernity and dynamism to the appearance of your website.

If necessary, we can also modify the editorial content or add certain pages to your site.

Redesign 2: Web design and structure

When your site has too many shortcomings, Altosor Communication recommends a more in-depth website redesign, including the very structure of your pages (their tree structure, their display order, the links between them).

This structural redesign is proposed to you when we see that the user experience can be greatly enhanced by these changes.

Internet users always want to be able to navigate easily, simply and fluidly between each page of a website, otherwise they’ll leave it for a more attractive one.

You don’t necessarily have the time or the technical experience to know what the best solution is, and that’s perfectly normal.

Modernizing a website is the favorite activity of our specialists. Tell us about your project and we’ll advise you free of charge on the type of website redesign best suited to your business, and define the specifications.

Why redesign your website?
The benefits of a website redesign

Whichever service you choose, to modernize your site or to counter your competitors, this intervention will bring you many advantages:

The navigation in your site will become more intuitive and more pleasant
Your pages will display perfectly on computers, tablets or mobiles ( Responsive Design principle)
Your site will reflect the reassuring image of a more modern company
You will increase the number of visitors to your site
Your site will get more conversions and online contacts

By improving your website, your company’s entireimage on the Internet will benefit from this redesign service, so that your pages are always adapted to the evolution of your offer and your clientele.

Tips for choosing the right time for a website redesign

It is recommended to consider a redesign when :

Current site performance is unsatisfactory
Competitors offer a far superior user experience
Technologies used become obsolete or incompatible with new standards

Website redesign agency Altosor Communication France

Here are some key criteria for choosing a redesign agency:

Expertise and experience Make sure the agency has solid expertise in website redesign and has completed projects similar to yours.
Testimonials from satisfied customers Feedback from customers who have worked with the agency is a guarantee of reliability and competence.

Altosor Communication meets all these criteria, positioning itself as a key player in the field of website redesign.

Examples of Altosor Communication's successful website redesign projects

Altosor Communication has successfully completed several redesign projects, including :

Project 1: Complete overhaul of a ready-to-wear e-commerce site

“Happy arrival” has become “Wax your world“with a focus on improving the user experience, optimizing the buying tunnel and increasing conversions.

Conseil en communication: Renewing identity and positioning
New logo
Complete overhaul of Prestashop e-commerce site with new theme.
Prestashop upgrade to version 8.0
Optimized hosting
Domain name and email migration
Custom theme design
E-commerce database migration

screenshot bonne arrivee shop.com 2023.06.13 10 55 28

Project 2: Restructuring a B2B company website

“West Indies Assistance“to promote its services, make it easier to get in touch and develop its reputation in its sector.

Digital strategy consulting: Identity and positioning
Visual identity overhaul
Creation of Bel Soleil showcase website on WordPress
Web hosting and maintenance
Social networking and blog writing
Netlinking campaign

West Indies Assistance ancien site Altosor Communication e1686641713869

screenshot westindies assistance.com 2023.06.13 10 54 07

Project 3: Complete overhaul of a seasonal rental booking site

“Bel’Soleil“ is a vacation rental website in Martinique, we redesigned the entire site with a focus on improving the brand image, optimizing online booking functionalities and increasing the visibility of the booking site and conversions.

Strategy consulting: Identity and positioning
Logo and graphic guidelines
Complete overhaul of the Bel Soleil website: Wix to WordPress migration
Web hosting and maintenance
Social networking and blog writing
Netlinking campaign

screenshot belsoleilmq.wixsite.com 2023.06.13 10 51 04

screenshot belsoleil.com 2023.06.13 10 51 27

Redesigning a website is a strategic investment for companies, helping to improve theuser experience, increase site traffic and stand out from the competition. Thanks to its expertise and past successes, Altosor Communication is the redesign agency of choice to support companies in this essential process. Contact us today to discuss your project!

Free consultation

Your company needs a redesign service, for its web design or its structure?

Tell us about your project and let Altosor Communication guide you.

We’ll carry out an audit of your website, look at the areas for improvement and make proposals that are perfectly suited to your business sector.

Why redesign your website?

Redesigning your website is an essential step in ensuring an optimal user experience, improving SEO and meeting the evolving needs of your business and your customers.
An outdated website can damage brand image and conversion rates.
Redesign is often motivated by compelling reasons, such as improving user experience, optimizing loading time and increasing site consistency.

How does redesigning a website improve SEO?

A well-planned and executed redesign can significantly improve your search engine visibility.
By integrating relevant keywords and optimizing content, you can attract more new visitors and increase the percentage of visitors through SEO.
An SEO audit is a crucial step in identifying areas for improvement as part of a website redesign.

How much does a website redesign cost?

The price of a website redesign can vary depending on a number of factors.
Altosor Communication offers competitive rates tailored to the specific needs of each project.
Whether it’s a WordPress, Shopify, Prestashop or WooCommerce website redesign, our team offers tailor-made solutions.
We take into account technical aspects and best practices to guarantee quality front-end and back-end development.

How to recover a website?

Recovering a website often involves an in-depth analysis of its current state, followed by the implementation of a redesign plan.
At Altosor Communication, we develop detailed specifications for each redesign project, to ensure a smooth transition to a new, high-performance site.
This comprehensive document serves as a reference throughout the process.
Contact us to discuss your website recovery project!

What role does the project manager play in a website redesign?

A dedicated project manager oversees every stage of the redesign, from conception to implementation of the new site.
This includes content creation, content strategy, and content management to ensure that the site meets its SMART objectives.
Collaborative work and in-depth involvement are essential for a successful redesign.

How do I make changes to my website?

Changes to a website require technical expertise and an understanding of design and SEO best practices.
Altosor Communication offers website design and redesign services, including responsive design, to ensure an optimal user experience on all devices.
The graphic charter and visual identity are also redesigned to improve brand image.
Ask us for help with your website modifications!

What services does Altosor Communication offer for website creation and redesign?

Altosor Communication excels at creating and redesigning websites, ensuring that every element of the site reflects your corporate image and meets your customers’ needs.
Our services also include digital marketing strategies to ensure your site’s visibility and success.
We implement search engine optimization (SEO), online advertising (SEA) and content marketing campaigns to attract and convert visitors.
Communication of the website redesign to your stakeholders is essential to ensure successful adoption.
Research work and inbound marketing strategy play a key role in this process.

What kind of websites need a makeover?

If your site is failing to convert visitors into customers, or if its design is outdated, it’s time to think about a redesign.
E-commerce sites, in particular, benefit greatly from an update to optimize sales and improve the user experience.
Whether it’s a Shopify online store redesign or a WooCommerce site redesign, Altosor Communication has the expertise you need.

How do you go about redesigning a website?

The design of a website during redesign is crucial to its success.
Our website agency implements modern, effective designs, ensuring greater consistency and intuitive navigation for users.
The final design of the site, including the home page, is designed to meet the needs of the target audience and achieve the main objectives.

What is a website redesign and what role do specifications play?

Website redesign involves rethinking the site’s architecture, design and functionality.
A detailed specification is drawn up for each project, defining the precise objectives and key stages of the redesign.
This reference document guides the entire process and ensures that all stakeholders are aligned.
Contact us to discuss your project and draw up your specifications!

FAQ: Frequently asked questions about website redesign

Does Altosor Communication offer redesign services for WordPress, Shopify, Prestashop and WooCommerce?

Whether you use WordPress, Shopify, Prestashop or WooCommerce, Altosor Communication has the expertise to successfully redesign your website.
We adapt our strategies to the specifics of each platform to maximize results.
Our project managers and developers work closely together to ensure the success of every redesign.
Call on our experts for a tailor-made redesign!

WordPress website redesign

Altosor Communication excels in WordPress site redesignredesign, offering customized solutions to improve your site’s performance and appearance.
Whether you need to modernize a blog, a showcase site or a corporate website, our team of developers and designers ensures that every aspect of your site is optimized for better user experience and SEO.

Shopify website redesign

For e-commerce sites using Shopify, Altosor Communication offers a complete redesign aimed at maximizing sales and improving your customers’ shopping experience.
We adapt the design and functionality of the Shopify store store to reflect your brand identity, while integrating the latest e-commerce trends and technologies.

Prestashop website redesign

Altosor Communication has the expertise to redesign Prestashop Prestashoponline stores, ensuring fluid navigation and efficient product management.
Our team optimizes site performance, improves design and integrates advanced functionalities to meet the specific needs of each company.

WooCommerce website redesign

For those who use WooCommerce, Altosor Communication offers redesign services that transform your site into a e-commerce platform platform.
We focus on optimizing sales processes, customizing design and improving the overall functionality of your online store to ensure an exceptional customer experience.