Make your corporate identity unique with graphic design
In an increasingly visual world, the quality of a company’s graphic design can make all the difference. At Altosor Communication, we understand the importance of a strong, distinctive visual identity. Effective graphic design is much more than just a logo or an attractive color palette – it’s a visual representation of who you are as a company and what you stand for.
Our team of talented graphic designers is committed to transforming your ideas and values into a visually stimulating and captivating design that speaks directly to your target audience. Whether you’re looking to create logos, websites, brochures or advertisements, our graphic designers are ready to makeyour company’s identity unique through graphic design. So get ready to see your brand in a whole new light with Altosor Communication.
Why is graphic design by a competent agency important for your company?
The main aim of graphic design is to establish a distinct visual identity for your brand. It ensures uniformity and visual balance across all your brand’s communication channels. Hiring a professional graphic design agency can save you valuable time and financial resources. Our innovative designers are able to quickly understand your requirements and can offer you a customized solution to showcase your business online.
Why work on your visual identity?
Working on your visual identity is crucial for a number of reasons. Firstly, it conveys comprehensive information about your brand and field of activity, going beyond a simple name or graphic element.
Secondly, a well-crafted visual identity offers multiple advantages, such as recognition on all media, consistency in communication, and increased credibility.
Thirdly, a good brand identity can reassure your prospects about the quality of your services, make you visible to the competition, and clearly express your market positioning.
Finally, a logotype plays an essential role in your company’s development, reputation and credibility. It enhances your values and brings your company to life
For all these reasons, it’s essential to work on your visual identity, whether to enhance your company’s dynamism, modernize your image, reinforce brand consistency or stand out from the competition.
The benefits of a consistent and professional visual identity
Opting for a well-thought-out visual identity with Altosor graphic design agency offers a range of invaluable advantages for your company.
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Brand recognition: A strong, consistent visual identity helps customers recognize your brand instantly, whether online, in print or in physical environments.
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Consistency: Consistency in visual identity reinforces your brand message and facilitates customer engagement by creating a unified experience across all customer touchpoints.
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Credibility and trust: A professional visual identity makes your company look credible and trustworthy. This can positively influence public perception and attract new customers.
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Differentiation: A unique visual identity allows you to stand out from your competitors and establish a strong market position.
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Communicating corporate values and vision: A well-designed visual identity can effectively communicate your company’s values and vision, creating an emotional bond with your target audience.
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Increased sales and brand loyalty: An attractive and memorable visual identity can lead to increased sales by attracting more customers. What’s more, it can help create brand loyalty by delivering a consistent brand experience.
When you choose Altosor Communication, you’re investing in a consistent, professional visual identity that can generate a significant return in terms of brand recognition, credibility, market differentiation and customerengagement.
Shape your brand with Altosor Communication: Your partner for an unrivalled visual identity
Reveal Your Brand: The Key Elements of Visual Identity
Visual identity is a reflection of your company, allowing your brand to stand out and be recognized. It is the first contact between your company and your potential customers. At Altosor, we understand that a strong, consistent visual identity is an art. Here are the different elements that make it up.
- the design of the logo
- choice of colors
- typography
- images and graphics
- The style
- Page layout, etc.
The logo: the iconic symbol of your company
The logo is the most distinctive graphic element of your company. He is the one who will identify your brand and your company to your customers and prospects. It is simply the foundation of your visual communication:- A digital or media advertising campaign? Your logo is affixed to your documents.
- An invoice or letterhead in your company's name? The logo is also included.
As a true mark of your company, the design of your logo must be carefully thought out. It must reflect the intrinsic values of the company.
If the logo isn’t designed by an experienced graphic designer, your company risks giving off an unprofessional graphic image. Your prospects will turn away from your brand and be seduced by a more attractive and promising logo
Current trends in graphic design
Trends in typography and layout
Typography continues to be a crucial aspect of graphic design. In 2024, we’re seeing a trend towards bolder, larger typefaces. Designers don’t just get the message across, they use typography to create a dynamic visual experience.
As far as layout is concerned, the trend is towards simplification. Sleek designs, with lots of white space, are very popular. This highlights key design elements and makes them easier to read.
The use of illustration and images in graphic design
Illustration continues to grow in popularity in graphic design. 3D illustrations, in particular, reach a new level of sophistication. They offer a depth and reality that capture the viewer’s attention.
Images also play a key role in graphic design. The current trend is for authentic, realistic images that tell a story. Designers are increasingly turning to images that reflect diversity and inclusiveness.
Logo redesign and visual identity: good or bad idea?
Redesigning a logo and visual identity is an important strategic decision that can have a significant impact on the public’s perception of your company. At Altosor, we believe that well-planned and executed change can revitalize your brand, make it more relevant in today’s landscape, and strengthen your position in the marketplace.
It’s important to note that frequent logo changes can confuse your customers and damage brand recognition. That’s why we recommend a redesign only when necessary, for example when your company has evolved significantly or your current logo no longer adequately reflects your positioning.
Redesigning a visual identity is a complex process that requires careful planning and anticipation. At Altosor Communication, we don’t see this process as a sign of failure or an indication that the previous visual identity was bad. On the contrary, we see it as an opportunity for your brand to grow and remain competitive.
Ultimately, the decision to redesign a logo and visual identity should be based on a thorough analysis of your company’s needs, market position and future goals. If executed well, a redesign can be an excellent opportunity to revitalize your brand and further engage your customers.
Graphic Design Fundamentals
Graphic design is a field that combines creativity, strategy and communication. To create visually appealing and effective designs, you need to understand its fundamental principles. At Altosor, we believe that these principles are essential to defining a strong, coherent graphic identity. Here are some of these principles:
- Balance and Proportion
- Hierarchy
- Contrast
- Repeat
- Negative Space
What is a Graphic Charter?
The graphic charter is a document that groups together all the rules for using the graphic signs that make up the visual identity of a company, organization or product. It includes specifications on how to use elements such as the logo, colors, typography and images.
A well-defined graphic charter ensures consistency in all communication media, whether printed or digital. It helps ensure that brand identity is correctly and consistently represented, reinforcing brand recognition.
- 1. Balance and proportion: Balance gives a design a feeling of stability and harmony. It can be symmetrical, with equally balanced elements on either side, or asymmetrical, with unevenly balanced but still harmonious elements.
- 2. Hierarchy: Hierarchy helps organize information in order of importance. This guides the viewer’s eye through the design, from the most important information to the least important.
- 3. Contrast: Contrast adds visual interest to the design and helps to highlight certain elements. It can be created by using different colors, shapes, textures and sizes.
- 4. Repetition: Repetition strengthens a design by tying elements together. It can help create unity, consistency and reinforce brand identity.
- 5. Negative space: Negative space, or white space, gives breathability to a design. It helps to highlight important elements and create a hierarchy.
At Altosor Communication, we understand the importance of these fundamental principles of graphic design and their role in creating an effective graphic identity. We are dedicated to helping our customers develop a strong, consistent visual identity that effectively communicates their message and reinforces their brand image.
Logo Design with Graphic Charter: A Pillar for Your Brand
Identity: The starting point of your brand's visual identity
Your brand identity is what sets you apart from your competitors, and is much more than just your name and logo. It includes your values, your mission, your vision, your unique value proposition, and even your brand personality.
Defining your company's positioning and identity is an essential first step before designing your corporate identity. This work on your brand identity will help you understand what you want to communicate through your logo and graphic charter, identify your target audience, the promise you make to your customers, and how you differentiate yourself from your competitors.
At Altosor Communication, we define your company's positioning and your brand's main communication axes, and then create your communication and visual identity. All these elements must be reflected in your visual identity. Consult our formulas to obtain a Positioning Communication
Logotype and graphic design - an essential investment for your brand
A logo is much more than just a design; it's the most identifiable element of your brand. It must be unique, memorable and able to communicate the essence of your brand at a glance. A good logo can help build brand awareness, trust and customer loyalty.
However, a logo can't do it all on its own. It needs a graphic charter to go with it. A graphic charter is a set of guidelines that define how your logo and other visual elements are to be used. It can include specifications on colors, fonts, images, spacing and more.
There are several reasons why investing in a professional logo and graphic design is essential. Firstly, it ensures that your brand will be presented consistently across all media, reinforcing brand recognition. Secondly, it gives your company a professional image, which can increase trust and credibility. Finally, it can help communicate your brand message effectively and create an emotional connection with your audience.
Prices for logo design tailored to each company
Every company has unique graphic design needs, depending on its level of development. That’s why we offer services tailored to every type of business, whether you’re a VSE, start-up, SME or large corporation. Here’s how we can help:
Logo design awards for small businesses and start-ups
For very small companies and start-ups (with annual sales of less than 2 million euros), we offer affordable and flexible graphic design solutions. We understand that resources can be limited, so we focus on impactful designs that maximize your visibility and establish a solid foundation for your brand that can evolve over time.
Logo design prize for SMEs
Small and medium-sized companies (with annual sales of less than €50 million) often need to strengthen their visual identity to stand out in a competitive market. Our creative agency offers comprehensive graphic design services, including the creation of logos, graphic charters and visual communication media, tailored to your growth objectives and budget.
Corporate Identity Award
For large companies (with annual sales of over €50 million) we offer sophisticated, tailor-made graphic design solutions. We work closely with you to develop a coherent, powerful visual identity that reflects your values, strengthens your market positioning and engages your target audience on a grand scale.
Please contact us for a personalized quote and find out how we can help you achieve your brand objectives, whatever the stage of development of your business.
Corporate identity rates - Services tailored to your company's size
As a first step, we recommend one of our Identity & Positioning communication packages to establish your company's digital strategy, so as to obtain a visual identity in line with your strategy.
For self-employed entrepreneurs, start-ups and very small businesses
Turnkey solutions to get you started
For entrepreneurs, start-ups and VSEs who want to get off to a fast start and bring their project to fruition on a controlled budget, different combinations are available to suit your needs:
Graphic design
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Visual identity presentation
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Logo, logo variations, logo use, color palette, typography
Logo design
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Creative brief
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3 creative leads
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Optimizing the chosen axis
Visual Identity Creation
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Creative brief
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Logo design
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Design of the graphic charter
Poster and flyer
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Design poster A4 or flyer A3
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Integrating your text
Sales brochure
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Brochure design 1p
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Integrating your text
Business card
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Double-sided business card design
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Integration of your graphic charter
Rates for logo and graphic design for SMEs
At Altosor Communication, we know that small and medium-sized businesses need a strong visual identity to stand out in a competitive market. That’s why we offer graphic design and logo creation services specially adapted to SMEs. Our solutions are designed to accurately reflect your values and mission, while remaining flexible and affordable.
Graphic design services for SMEs
- Logo design: A unique, memorable logo that embodies the essence of your brand.
- Graphic charter : A comprehensive guide to ensure visual consistency across all your communication media.
- Communication media: Design brochures, business cards and other marketing materials to reinforce your market presence.
- Web Design: Creation of attractive, functional websites, optimized for SEO and mobile-friendliness.
- Content for social networks: Visuals and infographics to engage your audience and increase your online visibility.
- Products and services: Design packaging, signage and other visual elements for your products and services, to create a coherent, attractive brand experience.
- International expansion: Adapt your visual identity for international markets, taking into account cultural differences and local preferences.
Challenges for SMEs
- Visibility and recognition: Make yourself known and recognized in a saturated market.
- Brand consistency: Maintain a consistent brand image across all communication channels.
- Differentiation : Stand out from the competition with a unique, striking visual identity.
- Audience engagement: Create visuals that captivate and engage your target audience.
- Growth and expansion: Support your growth objectives with a professional, attractive visual identity.
- Internationalization: Adapt your brand to succeed in international markets, while respecting cultural and linguistic specificities.
As a first step, we recommend one of our Identity & Positioning communication packages to establish your company's digital strategy, so as to obtain a visual identity in line with your strategy.
For SMEs and large companies
Personalized support to meet all your graphic design needs
- Communication positioning
- Customized logo
- Simple graphic chart - elaborate
- Business card
- Brochures and leaflets
- Advertising media: Roll up graphic design
- Banners for your social networks
- Covering (visual dressing for your vehicles, planes, motorcycles, etc.)
- Packaging and wrapping
- Booths and exhibitions
- Motion design videos
- Power Point presentation
Communication solutions for large companies
At Altosor Communication, we understand the specific needs of large companies, especially those with multi-brands, regional operations and international reach. Here’s how we can meet your needs:
1. Multi-brand management
- Consistency and differentiation: We help maintain visual consistency while differentiating each brand so that it retains its unique identity.
- Portfolio strategy: We develop brand portfolio strategies to maximize the synergy between your different brands.
2. Regional and international dimension
- Cultural adaptation: We adapt your visuals and messages to resonate with local audiences while respecting cultural specificities.
- Global uniformity: We ensure global uniformity of your visual identity, while allowing for any regional adaptations required.
3. Communication consulting
- Communication Strategy: We develop customized communication strategies that align your business objectives with your marketing and communication initiatives.
- Planning and execution: We support you in planning and executing effective communication campaigns, using the most relevant channels to reach your target audience.
4. Strategy questions
- Analysis and insights: We carry out in-depth analyses of your market and competitors to identify opportunities and challenges.
- Brand positioning: We help you define or redefine your brand’s positioning so that it matches your strategic objectives.
- Innovation and trends: We incorporate the latest trends and innovations in design and communication to keep you at the forefront of the market.
5. Special services for large companies
- Graphic charter creation and management: Development of complete graphic charters to ensure visual consistency for all your brands.
- Logo design and visual identity: Creation of logos and visual identities that accurately reflect your values and mission.
- Communication media: Design of brochures, annual reports, presentations and other communication media.
- Web and digital design: Creation of websites and mobile applications optimized for an exceptional user experience.
- Content for social networks: Development of visual and video content to engage your audience on social networks.
- Packaging and signage: Packaging and signage design to reinforce your brand’s presence in the field.
- Brand strategy consulting: Strategic support for the development and deployment of your brand internationally.
To discuss your specific needs and see how Altosor Communication can help you with your communication and branding objectives, contact us without hesitation. We’re committed to your success, whether locally, regionally or internationally.
Discover our offers and let us help you build a memorable brand that will captivate your target audience and propel your business to new heights.
Please contact us to discuss your needs and find out how our team can help you find creative and effective solutions. At Altosor Communication, we're dedicated to your success.
Our approach to every customer
At Altosor Communication, we understand the specific needs of large companies, especially those with multi-brands, regional operations and international reach. Here’s how we can meet your needs:
1. Multi-brand management
- Consistency and differentiation: We help maintain visual consistency while differentiating each brand so that it retains its unique identity.
- Portfolio strategy: We develop brand portfolio strategies to maximize the synergy between your different brands.
2. Regional and international dimension
- Cultural adaptation: We adapt your visuals and messages to resonate with local audiences while respecting cultural specificities.
- Global uniformity: We ensure global uniformity of your visual identity, while allowing for any regional adaptations required.
3. Communication consulting
- Communication Strategy: We develop customized communication strategies that align your business objectives with your marketing and communication initiatives.
- Planning and execution: We support you in planning and executing effective communication campaigns, using the most relevant channels to reach your target audience.
4. Strategy questions
- Analysis and insights: We carry out in-depth analyses of your market and competitors to identify opportunities and challenges.
- Brand positioning: We help you define or redefine your brand’s positioning so that it matches your strategic objectives.
- Innovation and trends: We incorporate the latest trends and innovations in design and communication to keep you at the forefront of the market.
5. Special services for large companies
- Graphic charter creation and management: Development of complete graphic charters to ensure visual consistency for all your brands.
- Logo design and visual identity: Creation of logos and visual identities that accurately reflect your values and mission.
- Communication media: Design of brochures, annual reports, presentations and other communication media.
- Web and digital design: Creation of websites and mobile applications optimized for an exceptional user experience.
- Content for social networks: Development of visual and video content to engage your audience on social networks.
- Packaging and signage: Packaging and signage design to reinforce your brand’s presence in the field.
- Brand strategy consulting: Strategic support for the development and deployment of your brand internationally.
To discuss your specific needs and see how Altosor Communication can help you with your communication and branding objectives, contact us without hesitation. We’re committed to your success, whether locally, regionally or internationally.
Our approach to every customer
Our team is dedicated to finding creative and effective solutions to your graphic design and visual communication needs. Here’s how we do it:
Transform your visual identity with Altosor Communication
At Altosor Communication, we understand that redesigning your visual identity is a crucial step for your business. Here’s why leading companies trust us with this process:
Expertise and creativity
With solid experience and an impressive portfolio, we offer creative and innovative graphic design solutions that captivate your audience and stand out in the marketplace.
Understanding your brand
We take the time to thoroughly understand your brand, your values and your mission. This understanding enables us to translate the essence of your identity visually, consistently and authentically.
Consistency and uniformity
We ensure consistent use of visual elements on all your communication media through a detailed graphic charter. This includes colors, typography, logos and other essential graphic elements.
Adaptability and flexibility
Our designs are designed to be adaptable to different media and formats, whether printed, digital or physical. We make sure your visual identity works perfectly on social networks, websites, mobile applications, and even signage and packaging.
Competitive differentiation
We create a unique visual identity that clearly distinguishes you from your competitors and highlights your values and value proposition.
Resonance with the target audience
We make sure your new visual identity resonates with your target audience. By understanding your customers’ expectations and preferences, we create visuals that capture their attention and engage them.
Project management and communication
We offer efficient project management and transparent communication. You’ll receive regular updates, on-time delivery and close collaboration throughout the process.
Return on investment
We put all our expertise into action to ensure that the redesign of your corporate identity brings your company a tangible return on investment, whether in terms of enhanced brand awareness, customer loyalty or increased sales. Talk to us about launching your marketing campaign !
Contact us to discuss your corporate identity redesign project and find out how we can help you achieve your goals.
Banners and visuals for advertising and communication media
Our team of graphic designers doesn’t stop at creating or redesigning your logo. Your media plan will require communication on social networks or via traditional advertising. You’ll need specific banners and visuals.
You’ll need to maintain a consistent look and feel to avoid losing your target clientele. Respecting your visual identity and knowing how to apply it to all your communication media is at the heart of our graphic design department’s work.
We create these elements by inlaying your logo and your brand’s visual identity on all the communication media that you deem relevant to your overall communication strategy:
- Signature mail
- Business cards
- Commercial brochures
- Flyers
- Advertising of the vehicles
- Letters and letterheads
- Accessories, bags and goodies (promotional gifts)
- The website or professional blog
- Newspaper ads
- Internal notes
- Point-of-sale advertising (POS) and point-of-sale information (POSI) media
Decline its graphic charter on all the supports
From experience, we know that each of our clients has different expectations, sometimes very specific. This is why our services are always customized, which means that costs may vary depending on the complexity of the work. Here are some of the criteria we consider:
The business card, whether paper or virtual, remains an essential tool for establishing professional contacts.
Paper business cards have the advantage of being tangible and offer a certain formality when exchanged at face-to-face meetings. It can be creatively designed to reflect brand identity, which can help leave a lasting impression.
On the other hand, the virtual business card is gaining in popularity due to the increasing digitization of business interactions. Easy to share by email or via social networks, it’s always available and never in danger of being lost or forgotten. It can also incorporate interactive elements such as links to a website or LinkedIn profile. Ultimately, the choice between a paper or virtual business card will depend on individual preferences and the professional context.
Brochures, leaflets and flyers are essential communication tools for any successful marketing campaign. These tangible communication media enable you to effectively disseminate information about your company, products or services to a wide audience.
Brochures offer more space to detail the features of your products or services, tell the story of your company, or present case studies.
Flyers, on the other hand, are ideal for communicating specific information or promoting a particular event.
Finally, flyers are ideal for short, punchy announcements designed to grab attention quickly. Attractively designed and printed on quality paper, they can leave a lasting impression and help reinforce your brand image.
PDF presentations and Powerpoint slides in your corporate colors are crucial communication tools for effectively conveying your messages while reinforcing your brand image.
A well-designed presentation can captivate your audience, whether potential customers, business partners or employees. The use of your corporate colors in these presentations ensures a visual consistency that reinforces your brand recognition.
Powerpoint slides enable dynamic interaction during meetings, conferences or webinars, while PDF presentations offer a more static format ideal for sharing reports, brochures or guides. Each slide or page must be carefully designed with a balance of text, images, graphics and white space to ensure easy reading and to maintain the audience’s interest.
Newsletter templates that respect your graphic charter are essential tools for communicating consistently and professionally with your customers or subscribers. They enable you to create attractive newsletters that reflect your brand identity.
The graphic charter, which typically includes your company’s fonts, colors and logo, is respected to ensure instant brand recognition.
Newsletter templates can be designed for different types of content, whether it’s product updates, event announcements, helpful tips or sharing company news. By respecting your corporate identity, these templates help reinforce your company’s credibility, build customer loyalty and create a consistent customer experience at every point of contact.
Motion design videos in your corporate colors are a dynamic and attractive way of presenting your brand to your audience. They can be used to explain complex ideas in a simple way, thanks to customized graphic animations that respect your graphic charter.
Whether you’re presenting a product, a service or your company’s history, these motion design videos can reinforce your brand image and energize your communications. What’s more,video packaging in your corporate colors ensures visual consistency across all your content, contributing to greater brand recognition.
Banners for your social networks that respect your graphic charter are key elements in reinforcing your online brand identity. They offer a strong visual first impression to those who visit your profiles on platforms like Facebook, X, LinkedIn or Instagram. Using the colors, fonts and logo defined in your graphic charter, these banners ensure visual consistency across all your communication channels. They can also be adapted to highlight special events, promotions or product launches, while remaining true to your brand’s aesthetic. A well-designed banner can increase audience engagement and brand recognition.
- Facebook banner
- Instagram banner
- YouTube channel coverage
- Pinterest profile skin
- LinkedIn profile banner, etc.
Our graphic design service at your service
Services offered by our Graphic Design Agency
Our graphic design agency offers a wide range of services designed to improve and strengthen the brand image of your company, association, local authority or EIG. Here is an overview of the services we offer:
Global Brand Strategy
Effective branding can be the key to a company's success. Our digital agency offers branding services that help define your positioning, target your audience, develop your brand message and plan the deployment of your brand across different channels and platforms to achieve your business objectives.
Logo and graphic design
Your logo is the face of your brand, and the graphic charter is the guide that ensures its consistency across all media. We create distinctive logos and implement graphic charters that faithfully reflect your brand identity.
Visual Communication
From the creation of advertising posters to the design of brochures, we offer visual communication services to help you reach your target audience effectively and attractively.
Business Card and Stationery Design
Your business card is often the first impression someone has of your company. We design business cards and stationery that reflect your brand and leave a lasting impression.
Business Card and Stationery Design
Your business card is often the first impression someone has of your company. We design business cards and stationery that reflect your brand and leave a lasting impression.
Graphic Design
We offer graphic design services that include creating visuals for social media, infographics, corporate presentations and much more.
Visual Identity Design
We help define and design your brand's visual identity, including color choices, fonts, image styles and other visual elements that form the overall look and feel of your brand.
Visual Identity Design
We help define and design your brand's visual identity, including color choices, fonts, image styles and other visual elements that form the overall look and feel of your brand.
Signage
Signage is a key tool for guiding, informing and orienting people in a physical or virtual space. We design attractive and effective signals that enhance the user experience.
User Interface (UI) and User Experience (UX) design
Packaging design is a crucial aspect of product marketing. We create attractive, functional packaging designs that highlight your product and attract consumers' attention.
User Interface (UI) and User Experience (UX) design
Packaging design is a crucial aspect of product marketing. We create attractive, functional packaging designs that highlight your product and attract consumers' attention.
Creating content for social networks
We create visually appealing content for your social networks, to engage your audience and strengthen your online presence.
Merchandising design
From t-shirts to mugs, bags and more, we offer merchandising design services to help promote your brand in a creative and tangible way.
Design of editorial publications
Whether for magazines, catalogs, annual reports or books, we offer editorial publication design services that ensure your content is presented in an attractive, easy-to-read way.
Photography and Image Retouching
High-quality images are essential to any branding strategy. We offer professional photography and image retouching services to ensure your visuals always look their best.
Newsletter design
We design attractive, effective newsletters that help you stay in touch with your audience and share important information about your business.
Transform your brand: Strategy and logo design with Altosor Communication
Changing strategy and logo is a crucial step for any company. Here’s how we can help:
Analysis and consultation
We start with an in-depth consultation to understand your objectives, your market and the reasons behind the change of strategy and logo. This step enables us to identify your specific needs and define a clear roadmap.
Developing the new strategy
- Market research: We carry out a detailed analysis of your market and competitors to identify opportunities and challenges.
- Brand positioning: We help you redefine your brand positioning to match your new objectives.
- Brand message: We develop a coherent, powerful brand message that resonates with your target audience.
Creation of the new logo
- Brainstorming and concepts: We create several logo concepts based on your new strategic directions.
- Revisions and adjustments: We work closely with you to refine concepts until you’re completely satisfied.
- Finalization: Once the logo has been finalized, we provide you with all the necessary files for use on different media (print, web, etc.).
Deployment and communication
- Communication plan: We draw up a communication plan to announce the change of strategy and logo to your customers, partners and employees.
- Communication materials: We create all the necessary materials (brochures, posters, banners, etc.) to ensure a smooth transition.
- Training and support: We offer training sessions for your teams to ensure successful adoption of the new strategy and logo.
Monitoring and assessment
Our graphic designers and communications experts stay by your side after deployment to assess the impact of the change and make adjustments if necessary. Our aim is to ensure that your new strategy and logo contribute effectively to your company’s growth and success.
Please contact us to discuss your project and find out how we can help you transform your brand. At Altosor Communication, we’re dedicated to your success
When to change logo
Changing your logo is an important decision that can have a significant impact on your brand. Here are some situations where it may be wise to consider a logo change, along with answers to common questions:
1. Company development :
- Expansion or diversification: If your company is expanding, diversifying its activities or entering new markets, a new logo can better reflect this evolution.
- Merger or acquisition: In the event of a merger or acquisition, a new logo can symbolize the union of the entities and the new strategic direction.
2. Image modernization :
- Outdated logo: If your current logo looks dated or no longer corresponds to current trends, it may be time to modernize it.
- Change of target audience: If you’re targeting a new market segment, a refreshed logo can better attract and engage this audience.
3. Recognition problems :
- Lack of recognition: If your logo isn’t easily recognizable or memorable, a redesign can improve your brand’s visibility and recognition.
- Confusion with the competition: If your logo is too similar to that of your competitors, a change can help you stand out.
4. Change of brand strategy :
- Repositioning: If you’re repositioning your brand to better meet market needs, a new logo can reflect this strategic shift.
- New values and mission: If your values or mission have evolved, a new logo can better embody them.
Answers to common questions about the logo change
- Why is it important to change your logo?
- Changing your logo can revitalize your brand, attract new customers and reflect the evolution of your business. It’s an opportunity to modernize your image and strengthen your market position.
- What are the risks associated with changing logos?
- The main risks include loss of brand recognition and confusion among your existing customers. However, with a well-planned communications strategy, these risks can be minimized.
At Altosor Communication, we’re with you every step of the way when it comes to changing your logo. We start with an in-depth analysis of your brand and objectives, create several logo concepts, and work closely with you to refine and finalize the design. We also help you plan and execute a communications strategy to announce the change to your customers and partners.
Frequently asked questions about graphic design
What is graphic design?
Graphic design is the art and practice of creating visual content to communicate messages. Using techniques of typography, photography, drawing and illustration, graphic designers create visuals that capture attention and convey information clearly and effectively. This field encompasses diverse disciplines such as book covers, film posters, exhibition design and mobile applications.
How is a graphic charter created?
Creating a graphic charter starts with a thorough understanding of your brand, your values and your target audience. Here are the key steps:
- Analysis and Research: We analyze your market, your competitors and your expectations.
- Definition of Visual Elements: We define the colors, typography, image styles and other visual elements that will represent your brand.
- Prototyping: We create several prototypes to give you options.
- Revisions and adjustments: We work with you to refine prototypes until you’re satisfied.
- Documentation: We compile all the elements into a detailed graphic charter document, which serves as a guide for all your visual communications.
How do you choose a good logo?
Choosing a good logo involves a number of considerations:
Simplicity: A good logo should be simple and easily recognizable.
Relevance: It must reflect the essence of your brand and be relevant to your industry.
Versatility: It must be adaptable to different media (print, web, etc.).
Timelessness: A good logo must stand the test of time and not follow ephemeral trends.
Originality: It must stand out from the competition while being unique.
How much does a logo cost?
The cost of a logo can vary according to several factors, including the complexity of the design, the number of revisions required, the size of the company and the experience of the designer. At Altosor Communication, our rates for logo creation start with a budget of less than €1,000 excluding VAT for very small businesses (see earlier on this page). For medium-sized and large companies, we can create customized logos that require more in-depth work, including communication and positioning dimensions, thanks to our communications expertise.
Why invest in a good logo?
At Altosor Communication, we make the migration to WordPress/WooCommerce simple and efficient.
We take a multi-step approach to ensure a smooth transition.
First, we perform a needs analysis to create a customized roadmap.
Next, we plan and prepare the migration by backing up your current site and checking the compatibility of plugins and themes with WordPress/WooCommerce.
We then proceed with the migration itself, integrating payment systems and optimizing SEO to maintain and improve your online visibility.
After that, we customize the design and functionality of your site so that it accurately reflects your brand and offers an excellent user experience.
Finally, we offer comprehensive training and ongoing support to ensure your site’s performance and security.
Migrating to WordPress/WooCommerce with Altosor Communication means choosing expertise and customized support for optimal results.
How much does graphic design cost?
The cost of a graphic charter can vary according to several factors. Here’s a detailed explanation:
Factors influencing the cost of a graphic charter
- Project complexity:
- Number of elements: The more elements to include (colors, typography, logos, icons, etc.), the higher the cost.
- Level of detail: A very detailed and complete graphic charter will require more time and resources.
- Designer’s experience:
- Expertise: Designers with more experience and a solid portfolio can charge higher rates.
- Reputation: Renowned agencies or designers may also charge higher rates.
- Revisions and Adjustments:
- Number of revisions: The number of revisions included in the initial quotation may influence the total cost. Additional revisions may incur additional charges.
- Delivery times:
- Urgency: If you need the graphic on short notice, this can increase the cost due to the priority and extra hours required.
Typical rates
At Altosor Communication, our rates for the creation of a graphic charter start from €200 (excl. VAT) for small businesses. This basic rate includes an initial analysis, the creation of the main elements and a defined number of revisions. For a precise, personalized quote, we invite you to contact us directly to discuss your specific needs and the scope of your project.
Why invest in a graphic identity?
Investing in a well-designed graphic charter is crucial to ensuring consistency and recognition of your brand across all communication media. Professional graphic design:
- Reinforces Brand Identity: It ensures that all the visual elements of your brand are harmonized.
- Improves recognition: A consistent visual identity helps your audience recognize and remember your brand.
- Facilitates Communication: It serves as a guide for all communication media, facilitating the work of designers and marketers.
Don’t hesitate to contact us for more information or a personalized quote tailored to your needs. We’re here to help you create a strong, consistent visual identity for your brand.
What tools does a graphic designer use?
Investing in a well-designed graphic charter is crucial to ensuring consistency and recognition of your brand across all communication media. Professional graphic design:
- Reinforces Brand Identity: It ensures that all the visual elements of your brand are harmonized.
- Improves recognition: A consistent visual identity helps your audience recognize and remember your brand.
- Facilitates Communication: It serves as a guide for all communication media, facilitating the work of designers and marketers.
Don’t hesitate to contact us for more information or a personalized quote tailored to your needs. We’re here to help you create a strong, consistent visual identity for your brand.
What is graphic design?
A graphic design is a visual composition created by a graphic designer. It can be an image, an illustration, a typography or a combination of these elements. The aim of graphic design is to communicate a message, attract attention or provoke an emotion in the viewer. Some graphic works can be distinguished by their lack of ornamentation, to emphasize the simplicity and effectiveness of visual communication.
What is the role of a graphic designer?
The role of a graphic designer is to design and create visual elements for various media, such as websites, advertisements, magazines, logos, and packaging. They usually work closely with clients and marketing teams to ensure that the visuals meet the brand’s communication needs and objectives. A good understanding of design software, layout techniques and user-testing results is essential for success in this profession.
