What are the different elements of the visual identity?
For more coherence and impact, the visual identity goes through several elements:
The logo: the iconic symbol of your companyThe logo is the most distinctive graphic element of your company. He is the one who will identify your brand and your company to your customers and prospects. It is simply the foundation of your visual communication:
As a true mark of your company, the design of your logo must be carefully thought out. It must reflect the intrinsic values of the company.
If the logo is not worked on by an experienced graphic designer, your company risks sending back an unprofessional graphic image. Your prospects will turn away from your brand and be seduced by a more attractive and promising logo