Dated design, obsolete content, unclear paths, slow sites, inconspicuous forms, running out of steam: an aging site doesn’t just hurt your image. It can hinder your sales, hiring, Google Ads campaigns, and brand credibility.
First crawl of your site. Answer within 24 to 48 hours. No obligation.
If you answered yes to only one of these questions, a redesign audit can help you identify priorities.
An aging site often costs more than a controlled redesign
An outdated site is not limited to an aesthetic problem. It can lengthen sales cycles, weaken trust, complicate advertising campaigns, reduce inbound requests, and paint a picture of your true level of expertise.
The right question is therefore not only: “how much does a redesign cost?”. The real question is: how much does a site cost that no longer represents your company, that converts poorly and that slows down your digital actions?
A website redesign is not about “changing the design” and hoping that everything will be better. It is a work of strategy, architecture, content, UX, SEO and technical management.
We analyze your current site: structure, content, navigation, SEO, performance, conversions, technical constraints and consistency with your positioning.
We define what the redesign really needs to solve: image, lead generation, recruitment, e-commerce, SEO, clarity of the offer or technical modernization.
We're redesigning pages, menus, CTAs, forms, and journeys to guide visitors to action more effectively.
We modernize the interface to reflect the real level of your business, without sacrificing readability or business efficiency.
We work on the editorial structure, content, tags, FAQs and internal linking to preserve SEO achievements and prepare for better visibility in search engines and response engines.
We support the online launch with particular attention to redirects, conversion tracking, performance and the risk of loss of visibility.
Redesign Type | When to consider it | What it means |
|---|---|---|
Visual overhaul | The site is still working, but its image seems dated. | Graphic modernization, visual hierarchy, visuals, brand consistency. |
UX and structure redesign | Visitors get lost or don’t take action. | Tree structure, menus, paths, CTAs, forms, page prioritization. |
SEO / content redesign | The site no longer captures enough qualified traffic. | SEO audit, content, tags, meshing, FAQs, strategic pages, redirects. |
Technical overhaul | The CMS, performance or functionalities limit the evolution. | Migration, performance, security, responsive, e-commerce, conversion tracking. |
Based in Fort-de-France, Martinique, West Indies Assistance supports patients, families, insurers and medical partners in the organization of medical evacuations, international medical repatriations and medical concierge services in the Caribbean.
Altosor led a global redesign of the site: strategy, UX, design, development, migration, SEO, hosting and maintenance.
Wax Your World wanted to evolve its site to better reflect its new positioning: a French brand of western fashion, combining urban look, colorful touch of wax and assertive style on a daily basis.
Altosor supported the brand on the strategy, UX, design, development, SEO and reliability of the e-commerce store.
Actions carried out : brand repositioning, UX redesign, design, development, optimization of the buying journey, SEO structuring and improvement of e-commerce reliability.
The benefits : a more modern site, more consistent with the brand’s universe, easier to navigate, more reassuring for buyers and better prepared to sell online.
Bel’Soleil wanted to modernize its image and have a more professional site, capable of supporting its digital communication and reducing its dependence on platforms.
Altosor supported the institution on the redesign of the site, the UX, the structuring of the content, the SEO base and the consistency with the actions carried out on social networks.
The benefits : a more modern image, a more credible site, better support for social media communication and a proprietary digital asset capable of receiving off-platform traffic.
This case reminds us that a redesign does not replace a long-term animation strategy: it creates the foundations, but traffic is consolidated with content, SEO and a regular presence on the right channels.
A website redesign consists of redesigning an existing site to improve its design, architecture, user experience, content, technical performance and ability to generate results. Depending on the case, it can be visual, structural, editorial, technical or complete.
A redesign becomes strategic when the site no longer reflects the company, converts properly, does not adapt to mobile uses, loads slowly, no longer supports SEO or no longer allows you to effectively measure requests and conversions.
A redesign must be prepared with an SEO audit, a mapping of existing pages, a 301 redirect plan, a resumption of strategic content, a verification of tags, internal linking, performance and follow-up after going live.
A redesigned page should be clear, structured, and self-explanatory: understandable titles, direct answers to frequently asked questions, evidence content, business data, customer cases, and well-organized pages. This is useful for Google, but also for response engines and AI assistants.
This is a very important point, because we’ve noticed that many agencies take their customers hostage. They offer them a site at a relatively low monthly cost, but with no fixed term.
If you want to keep your site for several years, it will end up costing you quite a bit.
But the worst thing is that if you stop paying even after 5 years, for example, you won’t own the site. So you won’t get anything back on your investment. It’s like money down the drain.
In our agency, we give our customers the freedom to choose their service provider.
We have chosen to offer a 24-month subscription. At the end of this period, you become the owner of the site and domain name.
With WPSTART, you commit to a team of experts who will support you over the long term, helping you to improve and grow your online business. Every customer and every project is treated with care by our team, and we strive to provide them with advice tailored to their investment capacity.
At the end of the creation process, you’ll be trained by our expert to modify and add content to your site. However, if you prefer to have the expert make the modifications himself, this is possible.
Some advanced features (e-commerce, online appointment booking, specific forms, custom integrations) may incur additional charges. We always provide you with a detailed estimate prior to validation.
We offer SEO-optimized content writing as an option.
Timescales vary according to the complexity of the project: a standard WPSTART site can be delivered in 2 to 4 weeks. A precise timetable will be communicated to you after analysis of your needs.
