Did you make the decision to launch a new marketing campaign last week? Or have you opted for an implementation of a redesign of your company’s website? Or to change your positioning on LinkedIn? You took it alone, within a limited time, with the information available. Not because you’re not competent. Because no one around you was in a position to challenge you on the merits. This is the reality of a majority of marketing managers who do not have

Did you make the decision to launch a new marketing campaign last week? Or have you opted for an implementation of a redesign of your company’s website? Or to change your positioning on LinkedIn? You took it alone, within a limited time, with the information available. Not because you’re not competent. Because no one around you was in a position to challenge you on the merits. This is the reality of a majority of marketing managers who do not have

You have a graphic designer for the visuals. A web agency for the site. An SEO freelancer who has been under contract for eighteen months. A network that manages your local advertising. And a photographer who intervenes two or three times a year for events. On paper, you are well surrounded. In practice, no one talks to each other. This situation, which characterises communication between SMEs and uncoordinated service providers, has a cost that most managers never calculate. It silently

Generating b2b leads for smes without word-of-mouth is one of the most underestimated challenges facing today’s sales managers. For years, your sales pipeline has been sustained by your network, existing customers and referrals. It’s a real but uncertain asset. In the space of a quarter, everything can change: two major customers downsize, the market tightens, your competitors start appearing everywhere online. And then you realize that you don’t have a structured inbound flow. What you have left is hope. Why