Wordpress

Migrating from Wix to WordPress in 2026: the strategic guide for SMEs

Before we even talk about migrating from Wix to WordPress, there’s a simpler question: how many times a month do you really think about your Wix site? And when you do, what’s it for? To update it? To check how your site is doing? Or to wonder why Wix is raising its prices, why you don’t know where your traffic is coming from, or why you can’t add this or that feature you’d like to have on your website? If

27 April 2026

SEA paid search

Google Ads vs Meta Ads: how to choose according to your business, not your budget?

“We tried online advertising, but it didn’t work. We regularly hear this phrase from SME managers who have invested a few hundred euros in Google or Facebook, with no visible return. In the vast majority of cases, the problem isn’t that the advertising isn’t working. It’s that they’ve chosen the wrong platform for their business, or launched a campaign without realizing that the basic conditions weren’t met. Google Ads vs. Meta Ads (and its frequently-searched equivalent Google Ads vs. Facebook

27 April 2026

Uncategorized

Microsoft AI & Security Immersion Workshop

Understand, secure and deploy AI in your business with Altosor Communication. A free 30-45 minute Microsoft Immersion Workshop, hosted online by a Microsoft 365 expert ✅ Interactive, personalized session✅ Live Q&A✅ AI & security rapid diagnostic✅ Personalized appointment possible after the workshop✅ No obligation Register for our Microsoft Immersion Workshop What is a Microsoft AI & Security Immersion Workshop? The Microsoft AI & Security Immersion Workshop is a short, structured, diagnostic-oriented work session for companies using or considering Microsoft 365.

27 April 2026

SEA paid search

ROAS Google Ads: definition, calculation and profitability for SMEs

Before investing in a Google Ads campaign, every small business owner asks the same question: will it really pay off? The honest answer begins with an indicator: ROAS. Understanding what Google Ads ROAS actually measures, and what it doesn’t, is the key to making informed budgetary decisions, not decisions based on unverifiable promises of results. This article goes further than simply defining ROAS. It gives you a step-by-step ROAS calculation, the real thresholds below which Google Ads is structurally unprofitable

20 April 2026

SEA paid search

Landing page Google Ads: the landing page that decides whether your Google conversion justifies your budget

You’ve decided to invest in Google Ads. Budget set, ads written, keywords selected. The clicks are coming. And yet, the leads aren’t following. Before questioning your advertising strategy or increasing your budget, ask yourself one simple question: where do your visitors land once they’ve clicked? The truth that few agencies tell you clearly is that the quality of your Google Ads landing page determines the entire return on investment of your campaigns. Sending paid traffic to a slow site with

20 April 2026

Communication

Choosing a communications agency: a no-nonsense guide

Whatever its size, communication has become indispensable for any company. There’s a moment that many SME managers know well. That moment when you type “communications agency” into a search engine, and are faced with dozens of results that all look the same. Promises of visibility, huge growth, digital transformation. Photos of bright offices and smiling teams. And then, after a long and sometimes discouraging search, there’s the frustrating question: what do they actually offer? This guide is not intended to

23 March 2026

Communication

SME Community Management: the growth lever you’re not yet exploiting

Many SME managers still regard social networks as mere distraction tools. This is a costly strategic error. Well-thought-out community management, adapted to your sector and your targets, can become the most powerful lever for growth in your communications – and above all, a formidable tool for building customer loyalty. In this article, find out how to exploit the full potential of networking for your business, whether BtoB or BtoC.

23 March 2026

SEO

Generative Engine Optimization (GEO): the guide to getting quoted by ChatGPT, Gemini and Perplexity

Your competitor appears in ChatGPT responses. Perplexity cites it as a reference and Gemini recommends it to its users. But what about you? You don’t exist. It’s not a question of chance. It’s a question of knowing how to seize the opportunities offered by Generative Engine Optimization, the new mode of natural referencing. While most SMEs are still unaware of what this means, the more agile are already beginning to master GEO thanks to their foresight. This comprehensive guide explains

23 March 2026

Communication

Communications strategy for SMEs: stop skipping steps and build a solid foundation at last!

Do you communicate without really knowing what you’re getting out of it? Have you tried Google Ads, social networks, a blog, without seeing consistent results? It doesn’t have to be this way – and it’s probably not your fault. In this article, Altosor Communication explains how to build a solid communications strategy for your SME: from defining your audience to finalizing your budget, choosing the right channels and setting up tracking indicators. A clear, jargon-free method to ensure that every euro invested serves a real purpose.

26 February 2026

Microsoft 365

Microsoft AI & Security Immersion Workshop

Understand, secure and deploy AI in your business with Altosor Communication. A free 30-45 minute Microsoft Immersion Workshop, hosted online by a Microsoft 365 expert ✅ Interactive, personalized session✅ Live Q&A✅ AI & security rapid diagnostic✅ Personalized appointment possible after the workshop✅ No obligation 👉 S’inscrire à notre Immersion Workshop Microsoft What is a Microsoft AI & Security Immersion Workshop? The Microsoft AI & Security Immersion Workshop is a short, structured, diagnostic-oriented work session for companies using or considering Microsoft

24 February 2026

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