
Altosor’s guide to creating a visual identity
Altosor’s expertise in visual communications and graphic design enables us to create unique and memorable visual identities that reflect the essence of your brand or company. Definition of visual identity Visual identity is the set of graphic elements that represent a company or brand. It includes the logo, graphic charter, colors, typography and much more. A strong visual identity is essential to stand out from the competition and create a consistent, professional brand image. Visual identity tariff 1. Key elements of visual identity The logo The logo (or logotype) is often the first element customers associate with a brand. It must be unique, memorable and faithfully represent the company’s identity.





