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Communication

SME Community Management: the growth lever you’re not yet exploiting

Many SME managers still regard social networks as mere distraction tools. This is a costly strategic error. Well-thought-out community management, adapted to your sector and your targets, can become the most powerful lever for growth in your communications – and above all, a formidable tool for building customer loyalty. In this article, find out how to exploit the full potential of networking for your business, whether BtoB or BtoC.

23 March 2026
SEO

Generative Engine Optimization (GEO): the guide to getting quoted by ChatGPT, Gemini and Perplexity

Your competitor appears in ChatGPT responses. Perplexity cites it as a reference and Gemini recommends it to its users. But what about you? You don’t exist. It’s not a question of chance. It’s a question of knowing how to seize the opportunities offered by Generative Engine Optimization, the new mode of natural referencing. While most SMEs are still unaware of what this means, the more agile are already beginning to master GEO thanks to their foresight. This comprehensive guide explains

23 March 2026
Communication

Communications strategy for SMEs: stop skipping steps and build a solid foundation at last!

Do you communicate without really knowing what you’re getting out of it? Have you tried Google Ads, social networks, a blog, without seeing consistent results? It doesn’t have to be this way – and it’s probably not your fault. In this article, Altosor Communication explains how to build a solid communications strategy for your SME: from defining your audience to finalizing your budget, choosing the right channels and setting up tracking indicators. A clear, jargon-free method to ensure that every euro invested serves a real purpose.

26 February 2026
Microsoft AI & Security Immersion Workshop
Microsoft 365

Microsoft AI & Security Immersion Workshop

Understand, secure and deploy AI in your business with Altosor Communication. A free 30-45 minute Microsoft Immersion Workshop, hosted online by a Microsoft 365 expert ✅ Interactive, personalized session✅ Live Q&A✅ AI & security rapid diagnostic✅ Personalized appointment possible after the workshop✅ No obligation 👉 S’inscrire à notre Immersion Workshop Microsoft What is a Microsoft AI & Security Immersion Workshop? The Microsoft AI & Security Immersion Workshop is a short, structured, diagnostic-oriented work session for companies using or considering Microsoft

24 February 2026
Website creation

How to create a website in 2026: a complete guide

An online presence has become essential for any company wishing to develop its business. Whether you’re planning to launch an online store or a showcase site, this comprehensive guide will guide you through every stage of your website creation project. In 2026, the challenges of visibility, credibility and optimization for AI impose new requirements for success on the Internet. 1. Why creating a website is essential in 2026 The new expectations of Internet users In 2026, consumer habits have changed

24 February 2026
referencement payant google
SEA paid search

Google paid search – Follow the guide

Google paid search, also known as SEA (Search Engine Advertising), has established itself as an essential lever for companies looking to rapidly gain visibility on the Internet. With a global market share set to remain at around 89% by 2025, Google remains the dominant search engine, processing several billion queries every day. This privileged position makes Google Ads the most powerful digital advertising platform for promoting your products and services to a qualified audience. What is Google paid search? Google

18 February 2026
SEO

Boost your SEO with Google E-E-A-T (Expertise, Authority, Trust)

Boost your SEO with Google E-E-A-T: the complete guide 2025
Experience, Expertise, Authority, Trust: these 4 criteria determine your success on Google. Discover how a small business or e-merchant can outperform the competition by applying E-E-A-T best practices. Authentic content, strategic backlinks, total transparency: all the keys to reaching the first page and staying there.

3 January 2026
e-commerce site creation mistakes to avoid in 2026
Website creation

Creating an e-commerce site: mistakes you’ll regret in 2026

Creating an e-commerce site in 2026 can no longer be improvised.
Behind a seemingly simple creation lie costly strategic errors: poorly framed functionalities, neglected SEO, absent tracking, ignored RGPD.
Discover the pitfalls to avoid when designing a high-performance, profitable and scalable online store.

1 January 2026
Responsive site
Website creation

Responsive site: why most sites will lose visitors by 2026

Yes, responsive web design is compatible with all modern CMS (WordPress, Drupal, HubSpot, Joomla, etc.) and even with fully coded sites. Most recent themes and templates are already responsive. What counts is the quality of the implementation: a basic responsive theme is not necessarily well suited to your specific needs. A custom design or extensive customization is often required for a truly professional result aligned with your project.

1 January 2026