Blog Altosor Communication - Communication & marketing consulting

“We tried online advertising, but it didn’t work. We regularly hear this phrase from SME managers who have invested a few hundred euros in Google or Facebook, with no visible return. In the vast majority of cases, the problem isn’t that the advertising isn’t working. It’s that they’ve chosen the wrong platform for their business, or launched a campaign without realizing that the basic conditions weren’t met. Google Ads vs. Meta Ads (and its frequently-searched equivalent Google Ads vs. Facebook

Before investing in a Google Ads campaign, every small business owner asks the same question: will it really pay off? The honest answer begins with an indicator: ROAS. Understanding what Google Ads ROAS actually measures, and what it doesn’t, is the key to making informed budgetary decisions, not decisions based on unverifiable promises of results. This article goes further than simply defining ROAS. It gives you a step-by-step ROAS calculation, the real thresholds below which Google Ads is structurally unprofitable

You’ve decided to invest in Google Ads. Budget set, ads written, keywords selected. The clicks are coming. And yet, the leads aren’t following. Before questioning your advertising strategy or increasing your budget, ask yourself one simple question: where do your visitors land once they’ve clicked? The truth that few agencies tell you clearly is that the quality of your Google Ads landing page determines the entire return on investment of your campaigns. Sending paid traffic to a slow site with