Communication and digital marketing campaign

The reputation of your brand and your company depends essentially on your ability to manage your communications and implement an offensive digital marketing strategy. Your Web reputation is the sum total of your customers’ and prospects’ beliefs and opinions about your project. With the development of mass media and the Internet, the amount of information, advice, needs, content and experiences has exploded, as well as the speed at which it is disseminated. To be visible on the Web, as in the street, it is better to address everyone according to a marketing plan and a well established digital strategy. In short, Altosor can help you establish a clear line of communication for your company and execute high-performance marketing campaigns.

Our agency at the service of your needs for your communication strategy and marketing campaign

As acommunication consulting agency, our core business is toassist your company in defining the best communication strategy. That’s why we offer you personalized support, based on your targets and business objectives , to build an effective marketing campaign.

Altosor Communication offers you professional support that covers all marketing possibilities.

Think global strategy

To guarantee its reputation and create a relationship of trust with its customers, your company must define a global strategy. And it involves both the Internet and more traditional marketing tools. For example, you should never neglect the creation of paper media to reach your customers and publicize your activities: business cards, brochures, flyers, etc. With one objective in mind: to make your project known, to be visible and to spread the word that your company and your activity deserve to be known. Whether on the Internet or anywhere in France, monitoring and controlling your image in an optimal and efficient way is not an easy task. Hence the importance of a real strategy for your marketing campaign to offer your visitors the customer experience they expect.

Omnichannelity or the total customer experience

To further deepen the customer relationship, we talk about omnichannelity. The term omnichannel refers to the use of multiple brand channels at the same time. In fact, as consumer habits have undergone profound change, omnichannelity means offering customers access to the brandwherever they are and from whatever medium they choose. This is a key factor in any marketing campaign. For example, a customer can consult the product sheet of an item on his smartphone and at the same time be physically present at the point of sale. They can place an order on a Shopify online store from their computer and pick up the parcel via click-and-collect. Omnichannel allows us to respond to the expectations and behaviors of consumers who are becoming more and more connected and dependent on the Internet.

What is a digital marketing campaign?

Digital marketing could be defined as all the marketing techniques used on all the digital media and channels. With the sole objective of promoting products and services. The digital strategy must be consistent with the overall marketing strategy and with the company’s objectives. Before jumping in headlong, it’s a good idea to make a few adjustments:

Conducting a strategic audit

Before setting up a digital communication strategy, it is necessary to make a diagnosis of the digital development and the digital identity of your company. Theidea is to point out the strengths, weaknesses, opportunities and threats of the digital presence of your company. And to ask you some questions: Do you have a project in online advertising? Is your website ergonomic ? Is your offer clear? Do you know if your customers are satisfied? How could you stand out on the Internet? It can also be useful to analyze competitive practices. Discover our website audit solutions

Define a target

For any marketing communication strategy, the company must know who it is addressing. As a professional in your field, your analysis will be all the better for defining your typical customer and your expert visitor. See our communication positioning packages.

Set goals, establish a timetable and make a budget

It’s essential to set precise objectives for your marketing campaign from the outset, before allocating a specific budget and establishing a rigorous timetable. Making a schedule will allow you to stick to the initial plan without the risk of neglecting the marketing part.

Implementing a content marketing strategy

Content marketing, in the wake of inbound marketing, consists of creating content that is likely to interest your customers. In other words, it’s the art of communicating with your customers without trying to sell them anything, telling them a story – your story – and allowing them to identify with you.

Referencing, referencing and referencing

  • SEO (Search Engine Optimization) is defined as the optimization of the indexing by search engines of different sites corresponding to a given search. In other words, where your website will appear in search engines. Because, let’s face it, a website that doesn’t appear in the top results is a website that’s almost invisible. And, to be visible, you have to work on your referencing.

There are two types of referencing

  • Search Engine Optimization (SEO): this consists of optimizing your site so that it is “seen” by search engines: correcting technical errors, optimizing pages, creating SEO content, web copywriting for your blogs, netlinking campaigns.
  • Paid search: this works by buying sponsored links to attract visitors to your site: Online advertising on social networks and search engines like Google Ads.

Social networks, your best tool

To talk to your customers, you need to know how to talk to your community. On social networks (Facebook, Instagram, Pinterest, Linkedin, Tik Tok, Google My Business) a community is a group of visitors linked by a common interest (a social link in this case) who choose to interact to a greater or lesser extent. On a social network, your community will be built around a common interest for your company, your project or your services. Statistics show that social media marketing is an important part of your marketing mix.

Make an appointment with our community management experts. Let’s define together an effective marketing campaign with online advertising on social networks according to your objectives: Visibility, site traffic, prospecting and more. See our community management rates.

Our communication agency, your partner

For all this and more, the agency Altosor Communication is your a privileged partner to advise you on your marketing campaigns to enable you toincrease your presence and brand awareness , andimprove your brand image. You benefit from
communication and online marketing
from our team ofweb and PRexperts .
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