You may have noticed that your website isn’t appearing as often as you’d like in search engine results. You’ve invested time, energy and resources, but you’re not seeing the expected results. That’s where SEO comes in.
SEO, or Search Engine Optimization, is a set of rules and techniques designed to help the indexing robots of Google and other search engines understand and correctly index the pages of your website (source: Google Developers). If you notice that your competitors’ websites rank higher and receive more visitors, it’s probably because they’ve optimized their SEO .
At Altosor Communication, we specialize in website SEO. We draw up an SEO strategy before intervening on your pages, improving your SEO and propelling your website to the top of the search results. Every website and every business is unique, which is why we tailor our SEO strategies to your specific goals, ensuring that you get the best possible results in the SERPs.
Google indexes millions of web pages every day. For each of them, he determines how he should rank the content, on which search keywords it is relevant and checks a large number of parameters to ensure its quality.
At Altosor Communication, we have SEO specialists who know perfectly how to build a web page so that it meets all these criteria.
SEO is an art that many web designers have not mastered. Even if your website has a beautiful aesthetic and seems very fashionable, what good is it if it is not visible to Internet users in the best places?
It is indeed rare that the Internet user goes beyond the first or second page of results. The good places are therefore very sought after and some website owners sometimes end up buying the positioning of their pages from Google.
The natural referencing (SEO) allows to avoid this type of expense: it is only thanks to the improvements made to the structure of the web pages that they manage to go up in the rankings.
To get a precise evaluation of the work we can do on your site to optimize its SEO, contact us now:
SEO, or Search Engine Optimization, is a digital marketing strategy aimed at improving a website’s visibility and ranking in search engine results. The main aim of SEO is to attract more traffic to your website by achieving a higher ranking in the natural (organic) search results of search engines such as Google, Bing and Yahoo.
SEO involves a variety of techniques and strategies, including keyword optimization, quality content creation, link building, technical website optimization and much more. At Altosor Communication, we see SEO as an essential element of any successful digital marketing strategy. Discover our SEO guide.
How SEO works can be divided into two main aspects: on-page SEO and off-page SEO.
On-page SEO focuses on optimizing the elements of your own website to make it more attractive to search engines. This includes the strategic use of keywords in your content, optimizing your page titles and metadata, creating quality content and ensuring that your website is technically sound with fast loading times, responsive design and a good user experience.
Off-page SEO, on the other hand, focuses on increasing your website’s reputation and authority through links from other quality websites. This can be achieved through link building strategies, content marketing, digital PR and more.
It’s important to note that SEO is a long-term process that takes time and constant effort to achieve lasting results. At Altosor Communication, we’re here to help you every step of the way, providing customized SEO strategies that match your specific goals and guiding you through the process of optimizing your website for search engines.
Do you want your web pages to appear at the top of search results? It’s now clear that respecting the standards of good SEO is essential to achieving this goal.
This involves 4 important steps:
1.
Best practices for improving SEO
a. Relevant keyword research
Keyword research is a crucial step in SEO optimization. This involves identifying the terms and expressions your target audience uses when searching for products or services similar to yours in search engines.
Good keyword research enables you to understand the language of your target audience and create content that meets their needs and expectations. It also increases your chances of appearing in search results when these keywords are used.
At Altosor Communication, we use a variety of tools and techniques to carry out in-depth keyword research, enabling us to effectively target your audience and improve the visibility of your website.
b. Optimizing tags and metadata
Optimizing tags and metadata is another important practice for improving SEO. Title tags and metadata provide search engines with information about the content of your page, which can influence how your page is ranked in search results.
An effective title tag should be concise, relevant and contain your main keywords. Similarly, a good meta-description should give a clear and attractive overview of what users can expect from your page, while strategically integrating your keywords.
It’s also important to optimize your header tags (H1, H2, etc.) and alt attributes for images, as this helps improve search engines’ understanding of your content.
Altosor Communication has in-depth knowledge oftag and metadata optimization best practices, and we can help you implement them effectively to improve your SEO.
2.
An SEO audit is a detailed procedure that takes an in-depth look at the quality of your website’s SEO. It identifies your site’s strengths and weaknesses, and uncovers opportunities for improvement to maximize your visibility on search engines.
Why is an SEO audit essential?
Improved site visibility: An SEO audit gives you a clear picture of how your site is currently indexed and ranked by search engines. This will help you understand what’s working well and what needs to be improved to gain visibility.
Content optimization: The SEO audit examines your site’s content to ensure that it is relevant, engaging and optimized for relevant keywords. This helps you attract and retain more visitors to your site.
Technical optimization: The SEO audit also evaluates the technical state of your site, including loading speed, mobile compatibility, site architecture and meta tag optimization. Technical problems can be detrimental to your SEO ranking, so it’s important to identify and resolve them.
Inbound link strategy: An SEO audit also examines your inbound links to make sure they are of high quality and relevant to your site. Poor-quality links can damage your SEO ranking.
As an agency, Altosor Communication has a team of SEO experts who carry out detailed SEO audits for our customers. We identify opportunities for improvement and propose effective strategies to improve your website’s SEO and visibility.
Remember, an SEO audit is not a one-off process, but rather a regular practice. The world of SEO is constantly evolving, and to stay competitive it’s essential to keep your website up to date with the latest SEO practices and trends.
Investing in an SEO audit with Altosor Communication means investing in the future of your online business. Contact us today to find out more about how we can help you improve your SEO and gain visibility.
3.
The
web copywriting
is an essential practice for improving your website’s visibility on search engines. At Altosor Communication, our professional web copywriters have mastered the art of creating content that not only meets the expectations of your target audience, but is also designed to be easily indexed and ranked by search engines.
To optimize your web copy for SEO, we follow a few key steps:
Keyword research: This is the first step in any SEO copywriting strategy. This involves identifying the terms your target audience, or “persona”, uses when searching for information online. These keywords are then naturally integrated into your content.
Creating impactful titles: The title of your page or article is one of the main factors taken into account by search engines to determine the relevance of your content. We make sure it’s catchy and contains your main keyword.
Writing a powerful meta description: The meta description is a short summary of your page that appears in search results. It should be attractive and contain your main keywords to encourage users to click on your link.
Content structuring: Well-structured content makes it easier for your visitors to read, and easier for search engines to understand what your page is about. We use appropriate headings and subheadings, bulleted lists and short paragraphs to make your content more readable.
Image optimization: Images can help improve your SEO if they are properly optimized. We make sure to include keywords in your images’ alt tags and compress your images to speed up your page’s loading time.
Creating quality content: Last but not least, we focus on creating high-quality content that brings value to your persona. Interesting and informative content will encourage visitors to stay longer on your site and share your articles, which can improve your ranking in search results.
SEO-optimized web copywriting is a process that requires careful planning, thorough research and constant attention to the quality and relevance of your content. We’re ready to help you achieve your SEO goals. Book a free consultation with one of our SEO experts.
4.
A monthly SEO report gives a clear picture of your site’s performance over a given period of time. It provides detailed information on your site’s traffic, the keywords that generate the most visits, the most visited pages, the bounce rate, and many other key indicators. This data enables you to understand what’s working well on your site and what needs improvement.
What’s more, a monthlySEO audit lets you track the evolution of your SEO performance over time. You can compare current performance with that of previous months to see if your SEO efforts are bearing fruit.
Last but not least, a monthly SEO report is a great way to keep abreast of the latest trends and changes in the world of SEO. It can help you adjust your strategy accordingly to stay competitive.
At Altosor Communication, our SEO audits are customized to meet the specific needs of each customer. We’re committed to providing detailed, easy-to-understand reports that will help you make informed decisions to improve your SEO and increase your site’s visibility.
It is advisable to carry out an SEO audit at several key moments:
Launching a new website: This is the ideal time to carry out an SEO audit to ensure that your site is well optimized from the outset. See our website design and e-commerce services.
After a website redesign: If you’ve just redesigned your website, an SEO audit can help you identify any optimization problems that may have been introduced during the redesign process.
Changes in search algorithms: Search engines regularly update their algorithms. When this happens, it’s a good idea to carry out an SEO audit to make sure your site is still in line with the latest SEO requirements.
Significant drop in traffic or ranking: If you notice a significant drop in traffic to your site, or in your ranking in search results, an SEO audit can help you identify and solve the underlying problems.
Regularly, at least once a year: Even if everything seems to be going well, it’s advisable to carry out an SEO audit on a regular basis, at least once a year, to ensure that your site remains optimized and compliant with SEO best practices.
At Altosor Communication, we offer a full range of SEO services to boost your online visibility.
At Altosor Communication, we’re dedicated to helping you achieve your SEO goals. Book an appointment to find out more about our SEO services and start improving your website’s search engine rankings!
To outperform the competition, you need to deploy advanced SEO strategies. At Altosor Communication, we offer a multi-faceted approach to optimizing your online visibility and outperforming your competitors.
a. Netlinking and acquiring quality backlinks:Acquiring quality backlinks is an effective strategy for improving your search engine rankings. A backlink is a link from another website to yours. It’s a kind of “vote” for your site in the eyes of the search engines. At Altosor, we implement a targeted and effective netlinking strategy to help you get those valuable links.
b. Using social networks to boost your SEO: Social networks can play a key role in your SEO strategy. By sharing quality content on social networks, you can generate more traffic to your website and increase its visibility. Altosor helps you develop an effective social media strategy that complements and reinforces your SEO efforts.
c. Altosor’s press relations service to promote your site to the media: We offer a dedicated PR press relations service to help promote your site to the media. By getting articles, interviews and mentions in the media, you can increase brand awareness and improve your SEO.
d. Use SEA (Search Engine Advertising) in parallel with natural search: SEA(Search Engine Advertising) is another strategy for increasing your site’s visibility. As a complement to SEO, SEA enables you to appear at the top of search results for specific keywords. At Altosor, we can help you set up and manage an effective SEA campaign.
By combining these advanced strategies, you can outperform the competition and reach the top of the search results. Contact Altosor Communication today to discuss how we can help you optimize your SEO and outperform your competitors.
Monthly package – Natural referencing (SEO) support
Rate for a monthly personalized SEO support
Do you want to increase traffic and time on your site but don’t have the time or skills to get the results you want? We are here to accompany you, step by step, every month.
We start by defining a time horizon and a budget then work out a tailor-made strategy for your business for your business with concrete concrete actions each month. Different services are possible to improve the SEO and this is the advantage of our coaching formula. Thanks to the modularity of our offer and the varied competences within Altosor Communication, we can always reorient the action plan. If you can’t invest a lot of money at once, why not spread out this investment and carry out the actions as you go along to develop your site’s reputation?
Unlike SEA or web marketing, The results obtained by SEO will not be immediate but the strength of an effective natural referencing is to maintain its effects in time. For a non-commercial site (liberal profession, restaurant owner, tourism professional, business, cab), we recommend investing between 200 and 500€ HT per month over a minimum period of 6 months to see the first results.
From
Monthly package – Natural referencing (SEO) support
Rate for a monthly personalized SEO support
Do you want to increase traffic and time on your site but don’t have the time or skills to get the results you want? We are here to accompany you, step by step, every month.
We start by defining a time horizon and a budget then work out a tailor-made strategy for your business for your business with concrete concrete actions each month. Different services are possible to improve the SEO and this is the advantage of our coaching formula. Thanks to the modularity of our offer and the varied competences within Altosor Communication, we can always reorient the action plan. If you can’t invest a lot of money at once, why not spread out this investment and carry out the actions as you go along to develop your site’s reputation?
Unlike SEA or web marketing, The results obtained by SEO will not be immediate but the strength of an effective natural referencing is to maintain its effects in time. For a non-commercial site (liberal profession, restaurant owner, tourism professional, business, cab), we recommend investing between 200 and 500€ HT per month over a minimum period of 6 months to see the first results.
From
Expert web writer and SEO optimized content creation for the natural referencing of your website
Services | Copper | Bronze | Silver | Gold |
|---|---|---|---|---|
Price/month excl. | 150 excl. VAT / month
| 290 € excl. tax / month | 430 € excl. tax / month | 570 € excl. tax / month |
SEO optimization
SEO copywriter and analytical tools
| ✔︎ | ✔︎ | ✔︎ | ✔︎ |
Positioning strategy and definition of editorial plan | ✔︎ | ✔︎ | ✔︎ | ✔︎ |
Writing content for your website or blog (800 words). Number of SEO-optimized articles.
| 1 item | 2 items | 3 items | 4 items |
It is wise to invest progressively and regularly in the natural referencing of your website by using an editorial strategy that allows you to develop the semantic field of your site around a core of targeted keywords. In the medium and long term, this will allow your website to position on long tail keywords (less competitive) and thus move up in the search engine results while presenting your activity, products and services in an advantageous way. Over time, you will pick up more and more visitors and expand your audience. Our SEO and marketing experts accompany you and guide you in the development of your activity. We naturally define customized SEO objectives.
If your business has an address, we recommend the creation and maintenance of your Google My business (GMB) listing to accentuate local referencing on Google.
We offer you the creation costs of your GMB file for any subscription of 6 months.
For a tailor-made SEO and copywriting quote, contact us by filling in the form or by making an appointment.
