On Site SEO Audit
Objective: Detect technical flaws and weaknesses of the site and pages - On-page SEO: content, tags, meta, alt, keyword density, web writing, semantics, customer experience, ux design…
- Technical audit: crawler, log, analytics, mobile optimization, speed, internal linking, language, duplicate content, blocking elements, code errors, overoptimizations…
- Drafting of an action plan
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Audit of the competition - Identification of the competition
- Realization of an SEO positioning audit of competitors
- Careful study of strategic choices, SEO optimizations and content developed by competitors
- Study of the popularity and netlinking strategies deployed (Analysis of backlinks)
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Simple keyword analysis - Research of potential keywords (find the possible, relevant keywords, with their essential statistics: analysis of the number of searches, competition, proximity with the activity…)
- Extraction of your competitors’ keywords
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In-depth keyword analysis - Research of potential keywords (find the possible, relevant keywords, with their essential statistics: analysis of the number of searches, competition, proximity with the activity…
- Choice of main and secondary keywords and page(s) to be created and/or modified
- Analysis of the competition and the market
Activity, Market, Sector, Substitutes, Search engine queries
Competition: keywords, positioning, site structure, referencing strategy…
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On-site optimization (performed after the audit)- Review of code and blocking elements or elements to improve (error messages, logs, crawl, analytics, mobile compatibility, w3c standards)
- Optimization of download time, rich snippets, ux design, sitemap, robot.txt, site structure
| On estimate according to the action plan established during the audit |
On-page optimization (performed after the audit)
- SEO tool installation (Yaost, Rank Math or other)
- Integration of keywords in pages (Hn, Meta, Title, Alt tags)
- Checking the structure of tags in pages
- Internal linkage (site map, tree structure, internal and external links, architecture…)
| On estimate according to the action plan established during the audit |
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SEO positioning follow-up - Configuring Google Search Console
- Follow-up of the positioning of your keywords.
- Monthly report with analysis of results.
- Actions to be implemented
| 199€ HT (monthly, quarterly or bi-annual frequency to be determined) |
Netlinking (inbound links)- Writing of optimized articles positioned on reference sites in your field of activity
- It is recommended to define a netlinking strategy over time and to subscribe to a netlinking package over time.
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SEO- off site audit of your inbound links
- Analysis and listing of your backlinks
- Removal of toxic links
- Recommended action to increase the performance of your website.
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