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If Google Ads had a “technical test” for your campaigns, it would be the Google Ads quality level. It’s often referred to as the magic note that will boost ads while lowering costs. The reality is a little less romantic and a lot more interesting: the Google Ads Quality Score is an excellent thermometer of relevance, and the same ingredients that drive it up are precisely those that Google uses, in real time, to decide where to position you and how much it will cost you to click. In other words, working on your Google Quality Score means improving the quality that Google measures at the moment of bidding, and

If you’re new to online advertising, you’re probably wondering: what exactly is Google Ads? What is Google Ads in simple terms? This is Google’s advertising network, a platform developed by Google that enables companies to display their ads to Internet users when they perform a search. Launched in 2000 as Google AdWords, the platform changed its name in July 2018 to Google Ads, reflecting its evolution into an advertising ecosystem much broader than just the search engine. Unlike social network ads, which are based on centers of interest, Google Ads targets intent. To understand Google Ads is to understand this fundamental difference: the user is looking for a solution, a

Since its launch in 2000, the term Google Adwords has referred to Google’s advertising program. July 24, 2018 marks a strategic name change: the platform adopts a new identity and becomes Google Ads. This distinction goes beyond mere vocabulary. In fact, Google Ads, Google’s advertising network, has established itself as the most profitable acquisition lever for companies. Distribution is no longer confined to the Google search engine: the ecosystem now extends to YouTube, the Display network, Gmail, Google Maps and apps. The challenge is no longer to buy keywords at the lowest price, but to orchestrate an AI-driven strategy of intent and signals, where every euro invested finds its way

Online visibility is no longer an option. In most sectors, prospects no longer take the time to compare at length. They choose what appears immediately before their eyes, often in the first search results. Thanks to its expertise, a Search Engine Optimization, or SEA, agency enables you to appear on the first page of search engine results (SERPs) within days or weeks of launching your online advertising campaign. Unlike SEO, which takes time, a Google Ads campaign offers immediate visibility, rapid lead generation and total control over the budget invested. Get a free quote – Paid search agency Altosor, a search engine optimization agency, helps companies implement an effective online