SEO
Generative Engine Optimization (GEO): the guide to getting quoted by ChatGPT, Gemini and Perplexity
Your competitor appears in ChatGPT responses. Perplexity cites it as a reference and Gemini recommends it to its users. But what about you? You don’t exist. It’s not a question of chance. It’s a question of knowing how to seize the opportunities offered by Generative Engine Optimization, the new mode of natural referencing. While most SMEs are still unaware of what this means, the more agile are already beginning to master GEO thanks to their foresight. This comprehensive guide explains
23 March 2026
