SEA Agency – High-performance paid search

Do you want to increase your visibility on the Internet by driving traffic to your website, and do it fast? Paid search is the right solution.

Online advertising, used in conjunction with Search Engine Optim ization (SEO), is theideal tool for achieving rapid results. Search engine and social media advertising is an integral part of your marketing strategy and campaign.

Whatever your objective: develop your visibility, sell your products and services, get inbound contacts… There is an advertising campaign that meets your needs.

Our communications agency, Altosor, does everything in its power to ensure you get the best possible return on investment (ROI).

Why advertise online?

After your creation of your website or the creation of your e-commerce storeit takes some time for it to appear in the first search results of engines such as Google and Bing. This can take weeks or even months.

Define your communication positioningto define your communication positioning, design a marketing strategy, set up the management of your social networks by a community manager are prerequisites before starting online advertising on Facebook, Instagram, LinkedIn etc.

The main advantage of a SEA campaign is that the results are almost immediate. Just a few hours after the launch of the

The main advantage of a SEA campaign is that the results are immediate. Within a few hours of launching the ad, you can see your site in the first search results.

When you advertise online, you can be sure of generating quality traffic. The Google Ads campaign and social network advertising with a LinkedIn Ads campaign or Meta advertising on Facebook and Instagram allow you to target your prospects, the people likely to buy your products and services. Our marketing experts work on precise audience targeting (geographic location, age, gender, and interests of Internet users and many other criteria that make advertising effective and profitable).

Google Advertising - Creating a Google Ads campaign

A team of experts in paid search

Our Altosor communications agency is staffed with Google Partner-certified experts in SEA digital marketing, who create and optimize online advertising campaigns tailored to your company’s needs. The manageability of Adwords ads offers the advantage of being able to keep control over the different aspects of the campaigns: the budget, the audience and the duration of the broadcast.

What is the creation and management of Adwords ads?

Depending on your needs, objectives and budget, our webmarketing professionals will set up one or more complementary advertising campaigns:

The search network campaign allows your ads to appear in the Google search results list when users type in specific keywords. This is the most classic format. Text ads appear at the top or bottom of results pages. Ideal for capturing Internet users with a strong intention to buy.
The Display campaign (Display Network) with which your visual ads (banners, images, videos) are displayed on millions of Google partner websites. Perfect for brand awareness and Google retargeting, as you reach Internet users while they’re browsing other sites.
The Shopping campaign is dedicated to e-tailers. Your products with photo, price and store name appear directly in Google’s search results and Shopping tab. They connect to your Google Merchant Center product feed.
The video campaign displays your ads on YouTube and sites in the Google video network. Several formats available: videos before/during/after content, discovery ads, etc. Excellent for engagement and brand awareness.
The Application campaign is designed to promote downloads or engagement with your mobile application. Google automatically serves your ads on the Search, Play Store, YouTube and Display networks to maximize installations.
The Performance Max campaign is Google’s latest format. It uses artificial intelligence to automatically serve your ads on all Google channels (Search, Display, YouTube, Gmail, etc.), optimizing performance according to your objectives.
The Locale campaign is specially designed for physical businesses and shops. Your store is promoted on Google Maps, Search and the Display network to attract customers to your outlets.

Once the type of campaign is defined, our team of digital experts will work on the different elements that will determine the success of your online ad.

The starting point for a successful campaign is first and foremost to know your target audience inside out, so you can select the keywords that are likely to interest them. This is a real strategy that consists of choosing queries based on their search volume, price and level of competition.

Once this crucial step is completed, our web professionals will be able to write your SEA ads. Their missions? Design a striking and eye-catching ad, both in terms of text and design, to catch the eye of Internet users.

ATS Auction

The advertising space is essentially bought by auction via the keywords on which you wish to position yourself. Our role is to define the performance per click, targeting the best queries for you with keywords adapted to your activity. Good to know: most of the advertisers' investments in this field are made on Google. The platform used is Google Ads (formerly AdWords), which contains about 90% of global SEA investments.

Free consultation

Keyword Strategies

As with Search Engine Optimization, the essence of the SEA advertising campaign is based on the finesse of the chosen key query. Your SEA webmarketing specialist finds the most favorable queries to bring you qualified traffic. The cost per click (CPC) is an important variable to judge the relevance of your campaign. Let us create your SEA campaigns to develop your business over specific periods. Our team of web professionals is here to help you optimize your SEA campaign investment.

Be called back within 24 hours

As a user, you have probably already been exposed to an advertisement from a website you visited and did not finalize your purchases.

This is what we can achieve with retargeting on Google Ads, also known as remarketing. This technique maximizes conversions by targeting Internet users who have shown an interest in one of your products or services, but have not yet “converted”. The idea is to re-target your prospects, people who have abandoned their shopping cart, or those who have downloaded a white paper or other document from your site, etc. A dynamic advertisement with a personalized advert is presented to your prospects as they browse through different sites, in order to rekindle your audience’s intention to buy.

Remarketing and retargeting

A follow-up and a personalized accompaniment

Once your campaigns are up and running, we don’t stop there. The Altosor team continues to support you, analyzing your ads for a period of three months and making any necessary adjustments and optimizations.

By entrusting us with your advertising campaigns, you benefit from continuous monitoring and, of course, a personalized report on your campaigns. Thanks to an analysis of our experts on Google Ads and Google Analytics, we are able to provide you with precise details about the performance of your advertising campaigns (click rate, conversion rate, cost per click, cost per acquisition…)

Finally, advertising campaigns (SEA) support your natural search engine optimization (SEO)strategy, which is based on the writing of digital content. In fact, these are two complementary techniques with a common goal: to increase your visibility.

Our team is specialized in SEA webmarketing. Your online advertising campaigns become attractive and effective with a targeted ROI.

Advertising on social networks

When your website goes online, it takes some time for it to appear organically in the first search results of engines such as Google and Bing.

In addition, there are a number of steps you need to take before embarking on online advertising. Defining your positioning and communication messages, implementing a customized and relevant marketing strategy with our experts, and delegating the creation of accounts and management of your social networks are all essential.

The main advantage of an advertising campaign is that the results are much faster. Just a few hours or days after launching the ad, you can see your site in the first search results.

Online advertising is also a way of developing brand awareness and generating quality traffic. Google Ads and advertising on social networks allow you to target your prospects, the people likely to buy your products and services. Our marketing experts work on precise audience targeting (geographic location, age, gender, and interests of Internet users and many other criteria that make advertising effective and profitable).

Publicité Meta - Price of a Facebook Ads and Instagram Ads campaign

Facebook and Instagram have become two of today’s leading social networks for developing your brand’s visibility and selling your products and services. See our packages for managing your social networks.

Through video, image, carousel, stories formats and thanks to quality content, it’s possible to create an engaged community, reach your prospects and create a strong bond with your subscribers.

Advertising on these social networks not only boosts your visibility, it’s also an excellent way of building customer loyalty.

As with Google advertising, the main advantages of a Social Ads strategy lie in the ability to set up precise targeting and maximize your chances of achieving your objectives by broadcasting your ad to the largest number of people in your audience.

Facebook & Instagram Ads also have the advantage of adapting to all budgets and objectives (awareness, traffic and conversion) unlike a traditional media.

See our rates for a META advertising campaign!

LinkedIn Ads prospecting and advertising

LinkedIn Ads is the perfect way to raise your profile with a target audience that’s part of the professional world, as well as with your future employees.

If you want to increase your brand awareness, build a solid file of leads or ensure your company’s visibility, it’s all possible thanks to the various advertising formats made available by LinkedIn Ads :

Sponsored Content (images, videos, carousels).
Document Ads: share a white paper directly in your News Feed.
Message Ads / Conversation Ads: send personalized messages to decision-makers.
Lead Gen Forms: integrated, pre-filled forms for easy lead generation.

Sponsored Content is the format to use if your goal is to get your brand in front of your target audience or attract qualified traffic to your website.

On the other hand, if you are targeting decision makers and business leaders, our digital communication experts will set up a personalized advertisement that will be sent directly by private message, this is the Sponsored Inmail.

The major advantages of advertising on LinkedIn are the ability to target contacts with the utmost precision (position, sector, company size, skills) and the ease of integration with your CRM for seamless prospect follow-up.

However, on this professional social network, each click costs €2 on average, which is why it’s essential to build a solid strategy and work with communications professionals to get the best ROI.

Discover our LinkedIn Ads packages and prices

Youtube Ads advertising campaign

Youtube is the second largest search engine in the world and has more than one billion users.

Billions of videos are viewed every day, so this social network represents a huge opportunity for your company if you want to promote your products and services through this communication channel.

There are different formats of Youtube advertising, your video can, for example, be displayed before the video that the user is about to watch or be displayed as a banner in the Youtube search results.

The role of our communication experts is to guide you and select the advertising format that best suits your objectives.

Shall we talk about it? Contact us

Ready to get started in online advertising? The Altosor team will help you achieve your goals!

What's the difference between SEO and SEA?

SEO (Search Engine Optimization) and SEA (Search Engine Advertising) are two distinct but complementary digital marketing strategies. SEO focuses on optimizing your site’s web pages to improve their organic (or natural) ranking in search engine results, while SEA involves buying ads to appear at the top of search results.

What does "SEA" mean?

SEA stands for Search Engine Advertising. It’s a method of online advertising in which advertisers pay to display their ads in search engine results. This enables immediate visibility and the targeting of specific audiences.

Optimize your SEA campaigns with Altosor Communication

Trust our SEA-certified agency to manage your Google Ads campaigns and achieve fast, measurable results. Request a personalized quote today.

What budget for an ATS campaign?

The budget for an SEA campaign depends on many factors, including your objectives, the competition in your sector and the keywords targeted. At Altosor Communication, we work with you to define a budget tailored to your needs and maximize your return on investment.

Plan your SEA budget with our experts

Our digital marketing experts will help you develop an effective SEA strategy and optimize your budget for maximum performance. Contact us for a free evaluation.

SEA Agency France Altosor Communication

Agence SEA Paris

Altosor Communication, your SEA agency in Paris, specializes in the financial, fashion and tourism sectors. We create customized campaigns to meet the specific needs of each customer.

SEA Agency Lyon

Our SEA agency in Lyon excels in the technology, healthcare and industry sectors. Rely on our expertise to improve your online visibility.

Agence SEA Bordeaux

In Bordeaux, our SEA agency focuses on the wine, food and retail sectors. We help you achieve your performance objectives with targeted campaigns.

Agence SEA Nantes

Our SEA agency in Nantes is renowned for its work in the logistics, education and start-up sectors. We offer tailor-made SEA solutions for every company.

Agence SEA France

Altosor Communication, an online SEA agency, is present throughout France, offering paid search services tailored to each region and economic sector. Whether you’re in Paris, Lyon, Bordeaux, Lille, Strasbourg, Renne, Marseille, Reims, Toulouse, Nice, Nantes or elsewhere, our team is ready to support you.

Why choose Altosor Communication, an international SEA agency?

In-depth expertise in SEA campaign management
Professionalism and transparency in managing your budgets
Measurable results and maximum performance
Tailor-made solutions for your specific needs

Contact us today to discuss your paid search needs and find out how we can help you achieve your performance goals.