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A complete guide to successful LinkedIn advertising: Key steps and best practices

Today, LinkedIn is an essential social network for professionals, offering numerous advertising and promotional opportunities. If you’re looking to harness the power of digital marketing on this platform, this blog post will provide you with a comprehensive and accurate guide to creating effective LinkedIn advertising. Find out how to harness the potential of the account management solutions and methods available to maximize your success.

Why choose LinkedIn for your advertising?

LinkedIn stands out as the professional social network par excellence, with over 774 million users worldwide. This platform offers advertisers a unique opportunity to reach a wide range of professionals and businesses in various sectors. Unlike other social networks, LinkedIn makes it possible to target specific audiences based on relevant demographic, geographic and professional criteria. This makes advertising on LinkedIn particularly effective for generating qualified leads and promoting your products or services to an engaged audience.

See our prices for launching your Linkedin Ads campaign

Types of formats available for Linkedin advertising

LinkedIn offers several types of ads to meet advertisers’ needs to reach targeted audiences:

  1. Sponsored Content: This format allows you to sponsor organic content (articles, videos, images) directly in the news feed of targeted members.
  2. Message Ads: These ads are sent directly to the LinkedIn inboxes of targeted members in the form of personalized messages.
  3. Dynamic Ads: Dynamic ads are displayed in the right-hand side column of the site and are customized according to members’ profile information.
  4. Text Ads: These are simple text ads that appear at the top or right-hand side of the LinkedIn page, usually with a small image.
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Create a Campaign Manager account to manage your Linkedin advertising

To start creating ads on LinkedIn, you must first set up an account on Campaign Manager LinkedIn’s ad management platform. Follow these steps to create your account:

  • Log in to your LinkedIn account and access the Marketing Center(https://www.linkedin.com/ad/accounts).
  • Click on “Create an account” and choose the name of your advertising account.
  • Select the currency you will use for advertising transactions.
  • Click on “Save” to finalize your account creation.

How to create an effective advertising campaign on LinkedIn?

Once you’ve set up your Campaign Manager account, follow this step-by-step guide to create a successful LinkedIn advertising campaign and get started:

  1. Choose campaign objective: Determine your campaign’s main objective (awareness, engagement, conversions, etc.) and select it in Campaign Manager.
  2. Audience targeting: Use the available targeting criteria (demographic, geographic, professional) to precisely define your audience.
  3. Ad format selection: Choose the type of ad best suited to your objective from the formats on offer (Sponsored Content, Message Ads, Dynamic Ads, Text Ads).
  4. Creating advertising content: Write powerful copy and choose attractive visuals to capture your audience’s attention.
  5. Budgeting and scheduling: Set a daily or total budget for your campaign, as well as the length of time your ads will run.
  6. Choice of bidding strategy: Opt for a bidding strategy based on cost-per-click (CPC) or cost-per-impression (CPM), depending on the objective of your campaign.
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Performance measurement and campaign optimization

The success of an advertising campaign doesn’t end with its creation. It’s essential to monitor the performance of your ads and make adjustments based on the results. Campaign Manager provides detailed statistics to evaluate the performance of your Linkedin advertising campaign, including :

  • Impressions
  • Clicks
  • Click-through rate (CTR)
  • Cost-per-click (CPC)
  • Conversions
  • Cost per conversion
  • Share rate

Use these indicators to identify your campaign’s strengths and weaknesses, and make the necessary changes to improve its performance.

LinkedIn offers marketers a powerful platform for creating effective ads that generate qualified leads and promote their brand to an engaged professional audience. By following this comprehensive guide, you’ll be able to take full advantage of the opportunities offered by LinkedIn to maximize your digital marketing success. Don’t miss this unique opportunity and start planning and optimizing your own LinkedIn advertising campaign right now.

Use these indicators to identify the strengths and weaknesses of your Linkedin advertising campaign, and make the necessary changes to improve its performance.

See our prices for advertising on Linkedin Ads

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Advantages of Linkedin ads among SEA paid search methods

LinkedIn advertising offers marketers a powerful platform for creating effective ads that generate qualified leads and promote their brand to an engaged professional audience. By following this comprehensive guide, you’ll be able to take full advantage of the opportunities offered by LinkedIn to maximize your digital marketing success. Don’t miss this unique opportunity and start planning and optimizing your own LinkedIn advertising campaign right now.

LinkedIn Ads offers many advantages in the context of Search Engine Advertising ( SEA ). Here are some of the main reasons why this platform is an excellent choice for your digital marketing strategy:

Precise targeting: LinkedIn Ads lets you reach a very specific audience based on professional criteria, such as industry, company size, position, skills, etc. This can improve the effectiveness of your campaigns by reaching the people most likely to be interested in your product or service.

Increased visibility: SEA enables you to rapidly increase your visibility on search engines. By using LinkedIn Ads as part of your SEA strategy, you can gain visibility with a professional, engaged audience. Find out more about LinkedIn Ads.

Lead generation: LinkedIn Ads can help you generate more qualified leads. By precisely targeting your audience, you can attract more relevant prospects and increase your chances of conversion.

Campaign optimization: With LinkedIn Ads, you can monitor and adjust your Linkedin advertising campaigns in real time to maximize your results. This includes adjusting your bids, testing different ad formats, and refining your targeting. Find out more here.

Complementarity with other strategies: SEA complements other digital marketing strategies, such as SEO(Search Engine Optimization). By combining LinkedIn Ads with other tactics such as Google Ads or Meta ads campaigns, you can maximize your visibility and achieve your marketing objectives more effectively.

At Altosor Communication, we’re dedicated to helping you maximize the impact of your LinkedIn Ads campaigns. With our expertise and customer-centric approach, we can help you achieve your marketing objectives more effectively. Don’t wait any longer, get in touch with us today and find out how we can transform your digital marketing strategy.

See our Linkedin Ads packages

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