SEO
Your competitors capture your prospects online before you even know they were looking for: digital asymmetry in SMEs
There is a situation that many SME managers describe in the same way. Their business is doing well. Their existing customers are loyal. Word of mouth works. And yet, on some calls for tenders or certain incoming requests, they discover that the prospect first contacted two or three competitors that he had found on Google. Their name was not in the results. The problem of Google visibility of an SME vs. its competitors is not a problem of reputation or
22 June 2026
